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Measuring marketing’s impact: From metrics to growth

Martech

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By

Growth 124
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Launching Your Dream: A Guide on How to Get a Loan for a New Business Venture

Sales Pop!

When you have a clear understanding of your needs, you can explore financing options that best suit your situation. This might include a business line of credit from Credibly and other service providers, a traditional bank loan, or alternative financing solutions. They might offer solutions or flexibility to help you manage your loan.

Launch 130
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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. The secret to aligning GTM & finance teams. New service offerings.

Finance 98
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The hidden costs of martech sprawl and how to overcome them

Martech

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?

Finance 110
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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

From spaghetti testing to strategic testing . This research informed better hypotheses, which allowed us to launch better tests and start unraveling bigger problems—problems we couldn’t solve without changing fundamental parts of our business. That’s what led us to strategic testing.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. This simplification streamlined the buying process, making it easier for customers to understand their options and calculate costs.

Price 107