Remove Follow-up Remove Gambling Remove Service
article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. based companies represent 41% of non-local sponsors in Paris. Bring Paris to U.S. How do we bring that here?

Sports 120
article thumbnail

6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. What this looks like in action is enablement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. 1 Assume they’re self-service. SMBs are also anxious to stay up to date but may not have the funds or resources. Make use of endless SMB marketing opportunities. Come to think of it, new SMBs are appearing every day.

article thumbnail

Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

In its crudest form, conversion rate can be calculated with the following formula: (Conversions / Action) * 100. To calculate this conversion rate, we’d use the following formula: (Email subscribers / Organic traffic) * 100. Assess each asset against the following criteria: Relevancy: Do your pages meet the user where they are?

article thumbnail

6 Experts Share Their Unconventional Negotiation Tactics

Hubspot

Take a look at what they came up with! Instead of leading with the features of a product or service, dive into an exploration of the client's specific situation. Once they answer, follow up with another why' related to their response. Well, reader, we were wondering the same thing going into this post.

article thumbnail

Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Create consistent follow-ups. Belkins’ study shows that the first follow-up email can boost response rates by 49%. Build a credible brand.

article thumbnail

7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

So we rounded up the ones that tugged at our heart strings as viewers, or inspired us to be better marketers (sometimes both), and have broken them down here for you. Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to.