Search Engine Land

MARCH 29, 2023

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new Bing, which incorporates Bing Chat powered by ChatGPT.

Legal 105

Legal Launch Follow-up Drivers/motivators 105

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. Microsoft has been playing the long game – for a long, long time now.

Campaign 91

Campaign B2B Networking Price 91

Lead Fuze

DECEMBER 15, 2023

Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products. In this era, market share wasn’t determined by your website ranking on web search engines or how well you optimized keywords for search engine results.

Gaming 52

Gaming Engineering Lead generation Technique 52

Search Engine Land

MARCH 9, 2023

Google followed up with a longer statement that read, in part: “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific algorithms inadvertently impact websites, and when we believe an exception list will significantly improve search quality. US Commerce Secretary Eric Schmidt?

E-commerce 92

E-commerce Territory Engineering Networking 92

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Highspot

FEBRUARY 25, 2024

A LinkedIn report shows that 58% of sales ops professionals have a difficult time finding accurate, up-to-date data due to data silos. Source: LinkedIn Keeping Up With Evolving Sales Technology The rapid advancement of tech challenges sales operations to remain current.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Martech

MAY 8, 2023

Dig deeper: ChatGPT : A marketer’s guide What AI is: the simple version Let’s explain it from the ground up. Start with algorithms An algorithm can be defined as a set of rules to be followed in calculations or other problem-solving or task-completing operations, especially by a computer. Is “algorithm” from the Greek?

Government 105

Government Engineering Up-sell Networking 105

Hubspot

OCTOBER 18, 2021

Have you ever played a game of Monopoly and kept tabs on the other players? But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. Competitors below you: It’s easy to look up for inspiration, but it can be just as beneficial to look below. United Airlines.

Manufacturing 61

Manufacturing Assembly Line User Experience Gaming 61

Lead Fuze

JULY 24, 2023

Bottom-Up Approach for More Accurate Estimation In contrast, the bottom-up approach is built upon granular first-party data like current pricing structures and usage rates among existing customers. Discover the secrets to success by calculating your Total Addressable Market (TAM).

Strategize 52

Strategize Strategic planning Niche Growth 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow.

Trust 82

Trust Objectives and Key Results Engineering Negotiate 82

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. Seroundtable.com also fell victim to the Panda 4.1

Engineering 97

Engineering Follow-up Start-ups Niche 97

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Don’t want walk up four flights of stairs? The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

MARCH 18, 2016

It seemed as though the fast food icon was on the upswing following that multi-state E. They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). In 1917, Converse launched the first mass-produced basketball sneaker: the All Star. 1) Converse.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? Don’t want walk up four flights of stairs? Just Do It." Don’t want to run five miles? Just Do It. Just Do It.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. I worked my way up through management, became a clinic director at one of the largest sport medicine practices in the country. I started in the marketing department. I had penal responsibilities.

Closing 66

Closing Customers Niche Cross-sell 66

Sales Hacker

OCTOBER 31, 2017

New engagement channels are propping up. Ignore one and you’ll relinquish potential market share to competitors. Active listening, empathy, note-taking, trust-building, and following up are great skills to deploy in this stage. . Follow-up/Repeat Business/Referrals. Consumer behavior is changing.

Process 81

Process Objectives and Key Results Repeat business Referrals 81

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

SEPTEMBER 19, 2018

Incompetence is the #1 reason small businesses fail, followed by inexperience. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. Set yourself up for luck. Simply put: if you’re the first to market with a good idea, your competition will have to play catch-up.

Minimum Viable Product 77

Minimum Viable Product Legal Finance Government 77

Hubspot

SEPTEMBER 6, 2012

I mean, unless your company name is shared by a bunch of other businesses, it's kind of a given that you're going to show up in the top search results. Sure, imitation is a form of flattery, but there's a fine line between getting inspiration here and there and adapting an idea for your own benefit, and just straight up copying it.

Gaming 72

Gaming Promote Price Launch 72

Hubspot

MAY 29, 2012

Some of the online marketing videos we've started seeing today are more like short movies than interruptive ads, and that's a fundamental shift from traditional advertising. For the launch of its channel in Belgium, TNT hired an agency to shoot a reality-TV type of ad. Share your videos in the comments!

Entertainment 75

Entertainment Pitch Launch Gaming 75

Gong.io

FEBRUARY 9, 2019

It’s more than a mindless numbers game. If they do, I’m willing to bet that your respect for them jumps up a notch. SECOND, you control the conversation when you state your name and your company’s name up front. If you use LinkedIn to look up account information, do the same thing for the person you’re contacting.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. Launching the invasion. As the kids like to say: What’s up with that? Here are some previous issues of the newsletter. Table of Contents.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

JULY 15, 2016

If you are launching a new community or refreshing your existing community, taking time to prepare a plan is crucial for ensuring success. To walk you through the process of setting up an online community in more detail, keep reading. How to Launch a Successful Online Community. 2) Develop the launch framework.

Launch 78

Launch Gaming Networking Promote 78

Salesforce

OCTOBER 19, 2023

Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service. Activity quota example: Let’s say a software company launches a new AI product and wants to sell it to new clients that fit their buyer persona. Volume quotas can also help move excess inventory.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Just 12 years ago, the entire market capitalization of the top five cloud companies was less than $14 billion. You can read the podcast transcript below.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

Hubspot

OCTOBER 22, 2015

In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original -- that's okay. Which are your go-to resources for examples of great marketing?

B2C 78

B2C Sports Retail Promote 78

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. That's right, the more people that share your content, the more authoritative Google believes you are!

Networking 76

Networking B2B Lead generation Promote 76

ConversionXL

JUNE 2, 2020

You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Tesla needs to remain a constant innovator to play that game. They will catch up. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? The result?

A/B testing 162

A/B testing X-functional Price Gaming 162