Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Take a tech company focused on early adopters.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Search Engine Land

JULY 24, 2024

SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. This helps Wix continue to increase its search market share not just this year but for the foreseeable future. Get the newsletter search marketers rely on. Processing.

Gaming 97

Gaming Campaign Referrals Growth 97

SaaStr

JULY 5, 2025

market cap – up from $2.4B at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Peter’s top tips and learnings: 1.

E-commerce 94

E-commerce Price Pharmaceutical CRM 94

Martech

DECEMBER 19, 2024

If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. It will set-up nicely for selecting and prioritizing the best segments for your campaign. Email: Business email address Sign me up! Processing.

Profit margin 117

Profit margin Clients Growth Technique 117

Salesforce

JUNE 19, 2025

Consumers are now saying that they’re back to prioritizing spending their disposable incomes on physical goods, followed by savings, with experiences last. What you can do: Evaluate where you’d like your brand to show up when it comes to AI chat assistants. Even three in four Gen Z shoppers will be hitting up stores this year.

Retail 64

Retail Price Profit margin Promote 64

PandaDoc

MAY 12, 2025

These individuals are more likely to do the following: Compare prices across varying brands and platforms. For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Delay or avoid purchases if prices increase.

Price 52

Price A/B testing Non-Profits Legal 52

SaaStr

MARCH 5, 2025

Position Your Company as The Solution Companies buy to solve specific problems – whether it’s filling feature gaps, catching up in the market, or recovering from missing quarterly targets. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share?

Sell 81

Sell Negotiate Healthcare Drivers/motivators 81

Search Engine Land

OCTOBER 2, 2024

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on. Business email address Sign me up!

Clients 91

Clients CTR Conversion Closing 91

PandaDoc

MAY 12, 2025

In this theoretical bubble, market saturation is reached when all buyers who are willing to pay that price have made their purchase. In order to capture a greater market share, businesses need to lower their price to make a product more accessible and attractive to a greater selection of customers.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Are you going to ask them to sign up for a demo?

GTM 73

GTM X-functional Start-ups Campaign 73

Sales Hacker

JULY 11, 2025

This path is best for automating glue work: outbound, follow-ups, lead research, CRM updates. Leading a team that follows process, but needs leverage. Struggling with follow-up lag after calls or demos. No engineers required. The kind of stuff early-stage teams often put on a SDR or virtual assistant.

Launch 78

Launch GTM SQL CRM 78

Salesforce

MAY 7, 2025

Set up your storefront, engage customers, and drive growth using an all-in-one platform with integrated tools for every step of the journey. To illustrate the differences between these three profit margin metrics, consider the following example: A company generates $100,000 in revenue. Start selling online with Starter Suite.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Focusing on these areas helps businesses grow and stay competitive in the market.

CRM 59

CRM Legal Promote Up-sell 59

Martech

JUNE 16, 2025

In this article, we’re breaking down what gets your posts noticed — from writing messages that cut through the noise to showing up consistently and building real traction. Whether you’re managing brand channels or your personal presence, this is how you stop shouting into the void and start showing up for the people who matter.

CTR 64

CTR Angle Follow-up Sports 64

Martech

JULY 3, 2025

Binet emphasizes that brand campaigns build the brand through every impression but battle the daily erosion of market share – with DR campaigns funding short-term brand defense as well. Key insight : Marketing activities often interact in mutually reinforcing ways that can’t be reduced to simple math.

Campaign 91

Campaign GTM Strategize Conversion 91

SaaStr

JUNE 30, 2025

When you’re creating a new market, you raise for market capture, not just operational runway. B2B Application : If you’re in a rapidly expanding category (AI tooling, security, vertical SaaS), consider raising larger rounds earlier to capture market share before competitors catch up.

Growth 70

Growth B2B Launch Market share 70

Martech

NOVEMBER 22, 2024

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Email: Business email address Sign me up! Processing.

Government 117

Government Sales Up-sell User Experience 117

SaaStr

JUNE 25, 2025

Timing Matters : The company’s core business model benefits from assets under management, and “the S&P 500 is up nearly 50% in the last three years” providing favorable conditions. Application : Sometimes being first to market in your category for an IPO can command premium valuations.

Referrals 93

Referrals Growth Drivers/motivators Clients 93

SaaStr

JUNE 4, 2025

The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge. The other 60 accounts?

CRM 100

CRM Follow-up Pipeline Territory 100

Salesforce

DECEMBER 23, 2024

While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. B2C transactions make up hundreds of thousands of online marketplaces that sell a wealth of consumer goods that can often be delivered in days or even hours.

B2C 98

B2C Government Manufacturing Retail 98

Hubspot

FEBRUARY 26, 2025

Revenue Forecasting Models Before you can dive into revenue forecasting, you have to choose a model that you want to follow. This type of forecasting takes a look at the total addressable market (TAM) , market size, and competitor performance to predict potential market share and revenue.

X-functional 59

X-functional Finance Growth Price 59

Martech

OCTOBER 30, 2024

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. Ultimately, following this process will help connect the dots between corporate direction, marketing and technology. Email: Business email address Sign me up! Processing.

Technology 54

Technology Technology Price User Experience 54

Salesforce

MARCH 25, 2025

Plus, funding enables you to save up for ‌rainy days and weather unexpected challenges. Funding helps you capture market share and opportunities faster, overcome challenges, and stay sustainable. Some signs include the following. The following funding programs will give you an idea.

Real Estate 90

Real Estate Government Finance Growth 90

Search Engine Land

MAY 5, 2024

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Microsoft Bing grew to 13.05% in April, up from 8.04% in March and up from 6.43% YoY. Yahoo grew to 7.3%, up from 2.48% in March and up from 2.33% YoY.

Market share 117

Market share Follow-up 117

Salesforce

JULY 27, 2021

We asked our Marketing Champion community – made up of marketing leaders at companies that are Salesforce customers – to tell us some of their email horror stories. Read their tales and learn how you can be a better email marketer. When I realized the error, I owned up to it being my mistake. GET THE GUIDE.

Market share 98

Market share Sports Launch Consult 98

Sales Pop!

FEBRUARY 16, 2022

It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. The most important goal for a business is to increase its market share and profitability ratios. Undoubtedly, that can only come from sustaining customers.

Customer Relationship Management 246

Customer Relationship Management Relationship Management CRM Customers 246

Heinz Marketing

JUNE 30, 2021

How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Ask them to jot down their answers and send them back over; it’s a great way to gather the team’s thoughts around demand generation, messaging, lead follow-up, and more.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

ClickFunnels

JUNE 24, 2021

We will also share how our co-founder Russel Brunson took ClickFunnels from zero to $10 million in annual revenue in just ONE YEAR. Follow us on Instagram! You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. Follow us on Instagram!

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow.

Government 137

Government Engineering Manufacturing Negotiate 137

Martech

JUNE 6, 2022

To make up for this loss of data, Apple gives advertisers direct access to anonymized SKAdNetwork (SKAN) data. However, 75% have implemented some form of marketing automation to gain insight from large, disparate datasets. Read next: Android to follow the iPhone in restricting cross-app tracking. What it is. Why we care.

Gaming 121

Gaming Follow-up Market share Growth 121

Martech

NOVEMBER 2, 2023

Tuning into reception marketing We’re not only up against traditional, direct competitors. Now, we must break through the content produced by start-ups, online media publications, affiliates and even user-generated content. And it should come as no surprise that market shares have fallen across industries.

Repeat business 128

Repeat business Trust Start-ups Market share 128

Pointclear

MARCH 25, 2014

It was in answer to my questions about lead follow-up by salespeople that he grumbled, “And people in hell also like ice water.“. “If He was frustrated; angry that the marketing spend wasn’t showing the ROI expected, and he blamed salespeople. “Of But that’s the small part; the big part is the lost market share.

Negotiate 98

Negotiate Follow-up Consult Market share 98

Hubspot

OCTOBER 17, 2018

The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. What is the first-mover advantage?

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

Martech

DECEMBER 4, 2023

Dig deeper: Why we care about advertising: A marketer’s guide Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. The key elements and enhancements to this prompt are as follows: (Task) Would it be worth it to use third-party data audience data for a holiday digital ad campaign?

Campaign 114

Campaign Follow-up Market share Technology 114

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Dig deeper: Crawl efficacy: How to level up crawl optimization 9.

CTR 110

CTR UX User Experience Engineering 110