Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Take a tech company focused on early adopters.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Search Engine Land

JULY 24, 2024

Follow the branch : Based on the top-level metric affected, move to the relevant Level 2 metrics. Drill down : Continue moving down the tree, following the path indicated by the metrics showing issues. Auction insights : Compare your performance against competitors to see if you’re losing market share. Processing.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Heinz Marketing

JUNE 30, 2021

How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Ask them to jot down their answers and send them back over; it’s a great way to gather the team’s thoughts around demand generation, messaging, lead follow-up, and more.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

SaaStr

MARCH 5, 2025

Position Your Company as The Solution Companies buy to solve specific problems – whether it’s filling feature gaps, catching up in the market, or recovering from missing quarterly targets. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

ClickFunnels

JUNE 24, 2021

We will also share how our co-founder Russel Brunson took ClickFunnels from zero to $10 million in annual revenue in just ONE YEAR. Follow us on Instagram! You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. Follow us on Instagram!

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

AUGUST 20, 2024

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. What this looks like in action is enablement.

Conversion 78

Conversion Customers Gambling B2C 78

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Focusing on these areas helps businesses grow and stay competitive in the market.

CRM 59

CRM Legal Promote Up-sell 59

Salesforce

MAY 2, 2025

With a promotion driving demand, clearing out old goods can make room for new ones and free up working capital. The discounts are steeper and not marketed in advance. It’s great for brands that frequently have new releases, or companies that end up overstocked on a given item.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow.

Government 137

Government Engineering Manufacturing Negotiate 137

Martech

JUNE 6, 2022

To make up for this loss of data, Apple gives advertisers direct access to anonymized SKAdNetwork (SKAN) data. However, 75% have implemented some form of marketing automation to gain insight from large, disparate datasets. Read next: Android to follow the iPhone in restricting cross-app tracking. What it is. Why we care.

Gaming 120

Gaming Follow-up Market share Growth 120

Pointclear

MARCH 25, 2014

It was in answer to my questions about lead follow-up by salespeople that he grumbled, “And people in hell also like ice water.“. “If He was frustrated; angry that the marketing spend wasn’t showing the ROI expected, and he blamed salespeople. “Of But that’s the small part; the big part is the lost market share.

Negotiate 98

Negotiate Follow-up Consult Market share 98

Martech

NOVEMBER 2, 2023

Tuning into reception marketing We’re not only up against traditional, direct competitors. Now, we must break through the content produced by start-ups, online media publications, affiliates and even user-generated content. And it should come as no surprise that market shares have fallen across industries.

Repeat business 127

Repeat business Trust Start-ups Market share 127

Hubspot

OCTOBER 17, 2018

The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. What is the first-mover advantage?

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

Salesforce

MAY 7, 2025

Set up your storefront, engage customers, and drive growth using an all-in-one platform with integrated tools for every step of the journey. To illustrate the differences between these three profit margin metrics, consider the following example: A company generates $100,000 in revenue. Start selling online with Starter Suite.

Profit margin 83

Profit margin Non-Profits Manufacturing Price 83

Martech

DECEMBER 4, 2023

Dig deeper: Why we care about advertising: A marketer’s guide Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. The key elements and enhancements to this prompt are as follows: (Task) Would it be worth it to use third-party data audience data for a holiday digital ad campaign?

Campaign 113

Campaign Follow-up Market share Technology 113

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Dig deeper: Crawl efficacy: How to level up crawl optimization 9.

CTR 110

CTR UX Engineering User Experience 110

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is the follow-up rate on the leads we will generate?”. What is your market share percentage versus your competitor’s?”. Branding check ? Digital check ? Direct check ?

Presentation 101

Presentation Account management CRM Quota 101

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. Email: Business email address Sign up now Processing.

Legal 121

Legal Launch Campaign Trust 121

Salesforce

NOVEMBER 19, 2024

However, most companies are up against established rivals who compete on price. Sign up now Thanks, you’re subscribed! This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use.

Price 52

Price Profit margin Territory Cross-sell 52

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Yandex in Russia ( 48% market share ).

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Hubspot

MARCH 30, 2021

Many businesses take advantage of 21st-century viral culture and share ads on social media platforms and capitalize on the traffic from likes, retweets, follows, and shares. The reality of choosing to use comparative advertising is up to your individual business needs. Comparative Advertising Examples. Image Source.

Legal 98

Legal Commission Follow-up Sports 98

Search Engine Land

FEBRUARY 26, 2024

Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok. They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites.

UX 125

UX Engineering Follow-up User Experience 125

SaaStr

APRIL 4, 2023

So folks in general are under more pressure to hit numbers and the plan than just a few quarters ago, and at bigger startups that brings up a question in so many investor meetings and board meetings I attend at $30m+ ARR: Should we cut off our long tail? After I moved on following our acquisition, the Free edition was immediately shut off.

Start-ups 113

Start-ups Follow-up Meeting B2B 113

Martech

FEBRUARY 7, 2024

Reception marketing powers the strategy behind WalletHub and Bankrate. These publishers have overtaken traditional financial brands in search visibility and market share. Is your brand ready to step up and be the first to provide the answers consumers are looking for?

UX 117

UX Trust Education Repeat business 117

SaaStr

OCTOBER 19, 2022

How you accomplish this is up to you. If it makes more sense for your business to build virality and a marketing or sales team before you heavily invest in the product—as Brian and Dharmesh did at HubSpot—don’t be afraid to run with it. Take advantage of that to build an online following around your business and product early.

Follow-up 130

Follow-up Up-sell Price Product 130

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Studies show that interactive content can be up to twice as effective at engagement as static content. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

SaaStr

DECEMBER 22, 2020

And you need to launch these expansions, not just show mock-ups or talk about them. Show how every customer in a large market can really use your product. If you get 10% market share in a large market, at a decent per seat price, that’s $100m ARR there. And it taking longer.

Launch 126

Launch Price Follow-up Market share 126

Sales Hacker

MAY 22, 2020

Catch their attention with timing and pop-ups. The answer lies in pop-ups. Everyone is aware of pop-ups. This type of pop-up is called an exit-intent pop-up. Is the design of my pop-up engaging enough? Education is key to gaining market share. Is my offer irresistible?

Closing 128

Closing Education Sales Follow-up 128

SaaStr

FEBRUARY 16, 2021

He sent me his Calendly, and never followed up when I didn’t pick a convenient time for him. Do not break up with them. If a rep can’t get engagement, but a prospect has registered some interest, marketing can at least drop them into a long-term engagement campaign. No one likes to be broken up with, folks.

Quota 111

Quota Commission Sales Contract 111

Heinz Marketing

OCTOBER 22, 2021

Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. It doesn’t need to be hard or take up a lot of time. The Marketing and Advertising Reddit, for example, has over 377,000 members.

Pipeline 126

Pipeline B2B Niche Technology 126

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. But as many have noted, the pendulum is swinging back. Brands are having a moment.

Objectives and Key Results 129

Objectives and Key Results Campaign Growth Technology 129

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town. Developing Your Market.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Salesforce

MAY 31, 2023

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. On that show, the titular character has a great scene where he shares an anecdote about his personal motto, which is, “Be curious, not judgmental.”

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. So, keeping up with the leaders in your space is your top challenge—especially if you’re working with a limited team or budget.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Hubspot

JUNE 3, 2022

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. Its closest competitor, Samsung, only controlled 22%. Dominant Firm. Collusive Model.

Price 81

Price Market share Up-sell Follow-up 81