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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of all brands tracked, cosmetics and skin care saw the highest number of deals (65), closely followed by non-sports apparel and footwear.

Sports 73
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A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. Processing.

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Top Takeaways From the ’25 Connections Marketing Cloud Keynote

Salesforce

We had a fun and fulfilling two days of learning and networking. To overcome these challenges, Pacers Sports & Entertainment unified their fan data from 30+ sources to create a clear, actionable view of every individual—like a fan from out of state who’s bought premium merch to support the Indiana Fever, but has never attended a game.

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Intense election ad buying could upend brands’ holiday marketing plans

Martech

While marketers get ready to ramp up holiday campaigns this fall, many U.S. The demand in these states will drive up ad costs for brands. They’ll waterfall into news and live sports and will be in the thick of it in October.” This network includes transit environments, which are restricted from political advertising.

Campaign 126
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5 Amazon Ads features you’re not using — but should be

Martech

As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged. Microsoft previously introduced a comparable solution with its Advertising Network for Retailers but sunset the program after struggling to build out the initial list of retailers participating.

Retail 75
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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

Engineering is often described as a team sport, meaning engineers often collaborate with other engineers to solve problems. Then, they can begin to explore more by asking follow up questions: What are the poorest performing campaigns for the last quarter? For each campaign, provide specific reasons for its underperformance.

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A Day in the Life of a Salesperson

Salesforce

Hitting the snooze button and exercise are the runners-up. 24% are superstitious about selling 35% wake up before 6 a.m. Most of our groups prospecting happens on social media, at networking events, and through referrals. Nearly one-third get their best selling advice from colleagues, while one-quarter follow their own star.

Quota 52