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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Business email address Sign me up! Processing.

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Your ecommerce calendar just got a year-round makeover

Martech

Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp. Gone are the days of assuming your audiences follow the same calendar. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

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Top Takeaways From the ’25 Connections Marketing Cloud Keynote

Salesforce

Connect your data to Data Cloud Personalize with Agentforce Unify loyalty promotions Manage consumption in Digital Wallet Bring journeys into Flow Step 1: Connect your data to Data Cloud For years, targeting the right audience has been mostly guesswork. For active browsers, the goal could be a fast-follow conversion.

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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

Engineering is often described as a team sport, meaning engineers often collaborate with other engineers to solve problems. Then, they can begin to explore more by asking follow up questions: What are the poorest performing campaigns for the last quarter? For each campaign, provide specific reasons for its underperformance.

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5 Amazon Ads features you’re not using — but should be

Martech

Unless broader retail partnerships and execution improvements follow, its impact will likely remain limited. Not to be outdone, other brands will likely follow the same trend to promote their competing sales events during Prime Day on other retailer channels — so expect an inflated amount of sponsored testimonials on your For You Page.

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