Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

Appointment 125

Appointment Follow-up Contact Start-ups 125

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

Clients 134

Clients Strategize Launch Technology 134

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked. Look beyond demographics to uncover value-driven segments.

Non-Profits 126

Non-Profits Consult Strategic planning Strategize 126

Martech

OCTOBER 1, 2024

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. This is a continuation of the no-code trend that lowers barriers to adoption.

Construction 125

Construction CRM Contact Follow-up 125

Veloxy

JANUARY 7, 2025

Having theappropriate qualifying criteria, like budget, authority, need and timeline ( BANT ), is a good place to start. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. To top it all off, keeping up with the changing demands of the market requires anongoing project in improvement.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Non-Profits 123

Non-Profits Real Estate Launch Campaign 123

Veloxy

DECEMBER 9, 2024

Start for free Lack of User Buy-In You’ve probably heard it before, “This isn’t how we used to do things.” Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Enable Adoption Right Now!

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Heinz Marketing

AUGUST 9, 2024

How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Heinz Marketing

JULY 22, 2024

Start with some keyword research using free tools like Google Keyword Planner. We once had a chatbot pop-up that looked great on the desktop, but took up the entire window on a mobile device – blocking the entire page so there was no way the visitor could navigate anywhere. Check multiple operating systems and devices.

Angle 112

Angle User Experience Engineering Start-ups 112

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions.

B2B 113

B2B CTR Click Through Rate Strategic planning 113

Martech

JULY 29, 2024

It’s clear that the AI hype is driving action, but the rush to adopt it is exposing several gaps, starting with a lack of understanding. Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs. Email: Business email address Sign me up! Processing.

Technology 140

Technology Technology Education Follow-up 140

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. billion on costumes, followed by $3.9 If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. What’s the scariest thing about Halloween? would spend a record $12.2

Retail 105

Retail Promote Sales Follow-up 105

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Start your research journey with broad, open-ended questions that help map the territory.

Angle 132

Angle Objectives and Key Results Education Strategize 132

Martech

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns.

Retail 122

Retail Campaign Follow-up Strategize 122

Veloxy

OCTOBER 22, 2024

Start for free The Role of AI in Sales Strategy As someone who’s spent years working closely with sales teams, I’ve seen firsthand how time-consuming and inconsistent traditional sales methods can be. A real-world example of this can be seen in how AI handles follow-up timing. AI automates these tasks.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

NOVEMBER 4, 2024

Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Career advancement: Martech roles often come with opportunities for leadership and strategic influence within organizations.

Technology 120

Technology Technology Strategize Niche 120

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. Email: Business email address Sign me up! Processing.

Healthcare 111

Healthcare Retail Technology Technology 111

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Email: Business email address Sign me up! Answer: Certainly! Processing.

Strategize 125

Strategize Campaign Follow-up Technology 125

Heinz Marketing

AUGUST 13, 2024

We have defined CLG in other posts , if you are new to the concept I recommend starting there. Tighten up that ICP. Section 2: Start Early with Localized Targeting Most needed info is available on-site, but you might need to call. Start early, and don’t assume it’ll be a quick process. Always have a Plan B ready.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. Follow these steps to avoid wasted resources and make smarter choices that drive real value. When teams work together, martech stops being a source of silos and starts being the bridge to bigger goals.

Objectives and Key Results 129

Objectives and Key Results Technology Technology High impact 129

Salesforce

AUGUST 29, 2024

Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

APRIL 2, 2025

Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Email: Business email address Sign me up! Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 119

Objectives and Key Results Strategize B2C CRM 119

Martech

DECEMBER 19, 2024

Im using the STP framework Segmenting, Targeting and Positioning as a starting point. It will set-up nicely for selecting and prioritizing the best segments for your campaign. Email: Business email address Sign me up! If you already have defined market segments, thats great. You are ready to dive into this tutorial.

Profit margin 120

Profit margin Clients Growth Technique 120

Search Engine Land

JULY 22, 2024

On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98

Niche Retail Promote Follow-up 98

Martech

JANUARY 2, 2025

Dig deeper: Retail media networks: What you need to know Hybrid retail media programs As more retailers plan to start and improve media programs in 2025, many will want hybrid models. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 124

Retail Networking Transportation Hospitality 124

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 112

GTM X-functional Pipeline Construction 112

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. The details : Expanded reach : Demand Gen campaigns will allow advertisers to engage with up to 3 billion monthly users across YouTube, Discover and Gmail. What’s next.

Campaign 85

Campaign Represent Strategize Launch 85

Iannarino

AUGUST 5, 2021

Fail to impress your client, though, and that’s the last time you’ll end up on their calendar. Now that you know less is more when it comes to rapport-building, your next decision where to start the conversation with a decision-maker. Success in a first meeting all but ensures a second one. Keep Making Good Impressions.

Clients 337

Clients Meeting Conversion Consult 337

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

JULY 24, 2024

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Sports 122

Sports Gambling Entertainment Hospitality 122

Salesforce

OCTOBER 30, 2024

Unlike bots, which follow predefined rules, autonomous agents operate in a dynamic environment, making them ideal for carrying out complex, multi step tasks. These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work.

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Martech

DECEMBER 19, 2024

Overly complex or unclear CTAs create hesitation and reduce follow-through. Every design element affects how users interact with your call to action, from color choices to strategic placement. Why get started is better than submit The words on your CTA button have a direct impact on its effectiveness.

A/B testing 128

A/B testing Drivers/motivators CTR Click Through Rate 128

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Start with soul searching What is your why? Start by examining and then articulating your purpose because it’s the “why” that people actually buy. I highly recommend these books whether you’re just starting or are a rebranding veteran.

Strategize 122

Strategize B2B Legal Launch 122

Veloxy

JANUARY 2, 2024

Grab a warm coffee or tea and let’s get started! These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% They start with the wound. Innovation rarely follows a straight line. Innovation starts with possibilities rather than problems. This strategic foresight can spark transformation.

Finance 113

Finance Technology Technology Drivers/motivators 113