Search Engine Land

MAY 13, 2024

Try picturing a time when answers lived only in libraries – it seems archaic now. This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. This saves the customer much time as they can jump to relevant pages to hopefully find their answer.

Engineering 117

Engineering Construction Start-ups Process 117

Search Engine Land

FEBRUARY 5, 2024

There are people nervously considering side-moves into more stable professions. So why does this time feel different? Generative AI is being touted as a time-saving, workforce-reducing miracle tool. It can come up with strategies and automate processes. Why is there such unease in the SEO community at the moment?

Engineering 127

Engineering Pitch Growth Strategize 127

Partners in Excellence

SEPTEMBER 14, 2023

Time Available For Selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. But before I go into a further discussion about time available for selling, let me first define how I look at time available for selling.

Sell 139

Sell CRM Technique Territory 139

Partners in Excellence

DECEMBER 14, 2023

Others see the preference of buyers for rep-free buying experiences and digital buying processes as evidence that selling is no longer necessary. We use our personal buying experiences to support this. Customers increasingly want rep free buying experiences. Every year we see the data on this ratchet up another notch.

Sell 122

Sell Retail Promote Up-sell 122

Martech

APRIL 17, 2024

It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Use incremental innovation to create change. Use customer data to inform email programs. Use customer data to inform email programs. The answer is, sadly, not much.

Technology 129

Technology Technology Niche Campaign 129

Martech

JANUARY 23, 2024

Over the 2023 holidays, ThriftBooks sales were up more than 20% year-over-year. Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites.

Technology 112

Technology Technology Price Referrals 112

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. For companies in the gray area, the time to adjust is now. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance.

Electricity 112

Electricity Non-Profits Construction Real Estate 112

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. Find Artificial intelligence requires data to function effectively. Systems like ChatGPT use publicly available data, enhanced with user-provided data. The next step is maximizing the potential of the system in use.

Technology 142

Technology Technology Campaign Technique 142

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Well-crafted posts that offer valuable resources or fresh perspectives, like a post on effective remote work strategies. LinkedIn posts.

Angle 134

Angle Consult Trust Education 134

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Are you in business to get more opens and clicks?

Campaign 112

Campaign Drivers/motivators Start-ups Follow-up 112

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. Because of this, you’ll need to shift your strategies.

Government 66

Government Campaign Customers Follow-up 66

Salesforce

FEBRUARY 2, 2024

Elements of an effective sales email When to use a sales email template 4 sales email templates and why they work Sales email template best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. But it doesn’t have to be that way.

Pipeline 105

Pipeline Sales CRM Quota 105

Partners in Excellence

JANUARY 23, 2024

Time management has always been an important concept. I can remember reading all sorts of books on effective time management, even back to college days. I continue to devour them, adapting many of the principles to my own time management. We have reached a “crisis” in time management.

Objectives and Key Results 110

Objectives and Key Results Technique Presentation Closing 110

Search Engine Land

MAY 14, 2024

This integration allowed ChatGPT to perform previously unachievable tasks, such as syncing with Google Sheets for extensive keyword data analysis or using Noteable for data manipulation in shared databases. Unlike plugins, GPTs are standalone AI models, each designed from the ground up to meet specific requirements.

Customers 99

Customers Niche Strategize Represent 99

Salesforce

OCTOBER 31, 2023

Picture this: saving time, making fewer mistakes, and focusing more of your attention on what matters. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service?

Service 119

Service Customers Appointment Strategize 119

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” Tracking prospect activity on our website. Lead generation was at an all-time high. We reveled in the speed and scale our pipes allowed. But management started asking us for more. “Go

B2B 125

B2B Technology Technology Pipeline 125

Salesforce

MAY 15, 2024

An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Our research finds that 85% of customers expect consistent interactions with businesses.

Contact 52

Contact CRM Technology Technology 52

Martech

JANUARY 19, 2024

The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. There are lessons to be learned on how to use them correctly. The article was based on research our firm conducted on the best in class social media practices of over 40 companies.

Legal 115

Legal Technology Technology Follow-up 115

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts. It depends.

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Salesforce

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. Review each system you use regularly. Download the guide 1.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Salesforce

MAY 1, 2024

Our research shows that 77% of agents report increased and more complex workloads compared to just one year ago, and 56% say they’ve experienced burnout. Get the free report What’s the difference between burnout and fatigue? Burnout is more chronic and deeply rooted in ongoing emotional, physical, and mental exhaustion.

Teamwork 59

Teamwork Technique Technology Technology 59

Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains. However, I was happy to see that a human took our order.

X-functional 119

X-functional Cross-sell Territory Retail 119

Martech

MARCH 6, 2024

Using AI to connect with customers in this crucial part of the journey can give advertisers a leg up on competitors. 44% believe AI will be essential for real-time data analysis and shopper insights. 1% have no opinion on AI’s effectiveness in this context. 4% need more information to assess AI’s role.

Retail 121

Retail Commission Networking Technology 121

Martech

SEPTEMBER 28, 2023

Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. And while it’s far too early to predict a winner, my money is on ChatGPT.

Healthcare 128

Healthcare Entertainment Retail Education 128

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Since then, MarTechBot responded to another 1,500 prompts — making it high time for another round of intent analysis. Click to expand.

Technology 109

Technology Technology Launch Represent 109

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry. Use them to your advantage.

Engineering 115

Engineering Entertainment Education Niche 115

Salesforce

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. It can be unpredictable, inaccurate, and at times can make things up.

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? It may only shine more light on it. Of course, neither of these is in great supply in this environment.

B2B 113

B2B Lead generation Prospecting Market share 113

Salesforce

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. The Salesforce job market is only growing, powered by AI.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

JANUARY 22, 2024

He then used his AI content tool to recreate thousands of pages of copy. But the story that hasn’t been told is right under our noses. The one about marketing effectiveness. But that argument might not hold up to scrutiny. Nature clearly wants ideas to be free! An SEO copied a sitemap.

Engineering 123

Engineering Legal Education Trust 123

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. More bluntly, how do businesses use these social media channels to impact their business performance? Recruiting/HR. aimed at recruits and existing employees.

B2B 132

B2B X-functional Pharmaceutical B2C 132

Search Engine Land

AUGUST 31, 2023

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Here are a few ways I use it daily.

Angle 136

Angle A/B testing Campaign Strategize 136

SaaStr

JANUARY 28, 2024

Dear SaaStr: Is There Any “Con” In Giving Our Sales Tool For Free to Early-Stage Startups? Free of course can real work, done right.: Slack Zoom Canva All built massive businesses on the back of very Free editions, even if they later turned more enterprise. Very free, in fact. More on that here.

Trust 87

Trust Product Sales Customers 87

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Healthcare 95

Healthcare Trust Drivers/motivators Start-ups 95

Martech

FEBRUARY 22, 2024

A detrimental process in itself that has cascading effects impacting not only the orchestrator’s core functioning but everything and everyone they come into contact with. Using data and communication, they control things like your energy, attention, physiological needs, hormone release, and so much more.

Engineering 101

Engineering Product Electricity Start-ups 101

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. How much does it cost? How long is the contract?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Objectives and Key Results 125

Objectives and Key Results Retail Campaign Appointment 125