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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Paid social ads arent a gamble when built strategically. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Neither guarantees results.

CTR 91
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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Move into verticals.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Marketing is a bit of a gamble, so make it an informed gamble. Marketing is a bit of a gamble, so make it an informed gamble. No company can capture 100% of the SMBs in its niche. If you see marketing as a chore, you’ve got the wrong attitude. It should be data-driven but at the same time creative.

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Websites are growing, constantly changing entities, so SEO signal consistency must be checked and verified to avoid roadblocks in competitive niches. This is almost always due to outdated legacy solutions.

Gambling 105
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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. That PR caught the eye of Proctor & Gamble, who came to them wanting to evaluate. He had seven customers from four continents, the first from Australia. Cast your net wide.

Gambling 115
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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

You might find less relevant results and may spot some niche websites that aren’t household names. Getting ahead of trends Using tools like Google Trends, Pinterest Trends, TikTok Trends and Exploding Topics, look out for new areas of interest in your niche. There’s always a gamble here, though.

Gambling 117
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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. But because he's targeting his ads to a niche audience, the ROI is through the roof.

Niche 78