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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” based companies represent 41% of non-local sponsors in Paris.

Sports 120
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Do This Before Every Meeting

Engage Selling

Pros don’t gamble, they strategize—and yet so many sales calls fail because there’s no real prep. Here’s exactly how to prep, so you can walk into every call with confidence, … The post Do This Before Every Meeting first appeared on Colleen Francis - The Sales Leader.

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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 78
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When Is “Making Big Bets” a Really Bad Idea

The Advantexe Advisor

Its Still a Bet I always worry when a company brings a gambling term into strategic thinking. The truth of the matter is that the premise of making big bets isnt really about taking risks and trying new things; its about forcing leaders to be more aggressive and to think more boldly.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Paid social ads arent a gamble when built strategically. Every failing campaign has a reason: creative that doesnt grab attention, targeting that misses intent or a landing page that kills momentum. Fix those issues first. Scaling only works once your ads are converting efficiently. Email: Business email address Sign me up!

CTR 97
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5 signs your GTM is too risky and what to do about it

Martech

You’re overconcentrated in a single bet If one tactic, one buyer cohort, one event or one partner carries the bulk of your GTM performance expectations, you’re not running a diversified strategy you’re gambling. Solution Design for scenario resilience.

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6 Experts Share Their Unconventional Negotiation Tactics

Hubspot

This eliminates doubt and makes the decision feel like a logical choice rather than a risky gamble. Use strategic silence and mirroring. Richard Dalder , Business Development Manager at Tradervue , says, "One method is the strategic use of silence. Every example I share is real, relevant, and tailored to their concerns.