Sales Hacker

OCTOBER 10, 2023

We have a special episode this week, a community mashup with the best community leaders in the game! The post GTM 63: Community Mashup with The Best in the Game ft. And…monthly bonus podcast episodes dropping the first Thursday of every month. Kathleen Booth, Erica Kuhl, & Holly Firestone appeared first on GTMnow.

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GTM Gaming Growth Go To Market 122

SaaStr

OCTOBER 18, 2024

You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ And the real test, if you are going to be committed to hiring an A team is in that moment saying, ‘We’re still going.

Sales 122

Sales Up-sell Go To Market Gaming 122

Sales Hacker

JULY 19, 2021

The RevOps organization is responsible for defining, building, improving, implementing, and maintaining scalable go-to-market processes. So defining your go-to marketing processes is crucial to the sole reason RevOps exists: enable revenue teams to do what they do best, generate revenue! Look, we get it.

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Gaming Process Engineering Start-ups 110

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 109

GTM Real Estate Represent Territory 109

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Take Apple, for example.

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Go To Market Lead generation Launch Service 78

InsightSquared

JANUARY 30, 2020

Revenue operations supports the go-to-market teams by providing them with a single unified view of customer experiences and a comprehensive summary of every player in the process of growing revenue. The emergence of revenue operations is a game-changer for marketers. Revenue operations supports marketing efforts.

Gaming 77

Gaming B2B Teamwork Drivers/motivators 77

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics.

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B2B GTM Strategize Commission 116

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting.

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GTM Strategic planning Strategize B2B 130

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B Snow says this is a momentum game. If you can get wins, you’re going to get more wins. If you take losses, you’re going to get more losses. The post Go to Market Strategies That Led To Divvy’s $2.5B

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Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

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GTM Territory Gaming Sales 83

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B Size of mind beats size of wallet.

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GTM Cross-sell Finance Price 95

SaaStr

JULY 27, 2022

Secret 2: Be Prepared to Play the Volume Game When it Comes to Talent –– People Are Everything. But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. The self-serve approach goes beyond the sales cycle. Sales teams play a critical role in growing a business.

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Go To Market B2C GTM Price 97

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 90

GTM Territory Pipeline Growth 90

Outreach

OCTOBER 1, 2020

In short, they need to pick up the pace with go-to-market strategy during one of the toughest markets ever. Some tough questions go along with tackling those challenges: How do you motivate your go-to-market team every day during a time of constant uncertainty ? Focus on the long game.

Go To Market 66

Go To Market Drivers/motivators Technology Technology 66

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 71

Territory Drivers/motivators Quota Pipeline 71

Salesforce

JULY 25, 2024

This program represents a game-changing advantage for innovative ISVs looking to scale their businesses rapidly. We anticipate Salesforce’s ISV Fast Track program will greatly accelerate Certinia’s go-to-market timeline. At Certinia, we’re thoroughly impressed by the Salesforce and AWS partnership. Sign up here

GTM 78

GTM Growth Up-sell Represent 78

Search Engine Land

AUGUST 14, 2024

Review it and let it inform your go-to-market strategy, such as handling objections. If you haven’t adopted some form of them already, you’re late to the game – but not too late. Free and affordable tools to get comfortable with AI How can you use free or affordable AI tools to level up your strategy? What keeps them busy.

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CRM Campaign Niche Negotiate 116

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. He launched Meta’s mid-market EMEA business from scratch, eventually growing it into a $900M+ operation. Seed round.

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GTM Objection handling Cold Call Follow-up 53

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

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Price E-commerce Cross-sell Profit margin 104

SBI

MARCH 8, 2018

We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. This week I interview Chris Tratar , VP of Product of SAVO. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Partners in Excellence

MARCH 26, 2024

I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

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Sell Cross-sell Finance B2C 137

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Here are the steps Adidas has taken so far. Build a metaverse-ready team.

Gaming 142

Gaming Government Pitch Technology 142

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) Go make 200 features findable in a dashboard.

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GTM Engineering Electricity X-functional 97

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

B2B 126

B2B GTM Drivers/motivators Legal 126

Sales Hacker

AUGUST 20, 2024

18:44) The story of driving to a customer’s child’s soccer game to close a multi-million dollar deal. (26:01) 45:23) One thing that is working for Matt in go-to-market right now. brings this to life by centralizing your entire go-to-market execution in one platform.

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GTM Pipeline Sales Gaming 117

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. They dare to go beyond whats historically been possible. Marketers struggle to ensure reps use the most up-to-date, on-brand materials.

Angle 52

Angle Territory Drivers/motivators Go To Market 52

Martech

APRIL 22, 2025

Why ABM strategies are entering a new era The past decade solidified ABM as a mission-critical component of B2B marketing, but as customer behaviors, technology and markets evolve, so must strategies. Sales and marketing alignment is the game-changer Another key evolution in ABM is the emphasis on sales and marketing alignment.

Cross-sell 98

Cross-sell Government B2B Pipeline 98

Martech

APRIL 16, 2025

HubSpot entered the AI game when it launched Breeze Copilot in 2024. We’re excited to integrate this powerful search into Copilot to create a true go-to-market assistant.” HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. Email: Business email address Sign me up!

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Launch Gaming Go To Market Process 83

SBI

JULY 12, 2018

We call it Sales Tech Game Changers. This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Nancy: What are the top 3 ways your solution changes the game for a sales organization? TAM definition to measure and improve market penetration. Connect with him on LinkedIn or Twitter.

Gaming 46

Gaming Territory Contact Drivers/motivators 46

SaaStr

AUGUST 5, 2019

Rajesh is going to walk you through the key elements of winning the long game in SaaS – how to win customers, how to create long-term relationships, and how to avoid churn. And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. They want value.

Gaming 76

Gaming Customers Construction Contract 76

Salesforce

SEPTEMBER 19, 2023

Trait 2: Data-obsessed CROs own the go-to-market strategy. They need to be confident and aggressive on one hand, steady and predictable on the other. This involves more than just hitting the numbers. It’s storytelling. What is the company’s vision for growth and possibility? The fuel for these decisions is data.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. Create buyer personas and ideal customer profiles.

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Customers Cross-sell Gaming Up-sell 127

Sales Hacker

OCTOBER 17, 2023

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires.

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GTM B2B CRM Launch 124

SaaStr

DECEMBER 17, 2023

Game changing addition for us. #3. As the CRO at Owner, Kyle leads a team of go to market professionals who help independent restaurants grow their direct, online takeout and delivery channels. This allows sales reps to get instant feedback and gives our frontline managers a tremendous amount of coaching scale.

CRM 117

CRM Gaming Growth Go To Market 117

Martech

MAY 30, 2023

Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study. This is a marketing channel that matters. But it’s a challenging one to master.

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Entertainment Sports Gaming Technology 125

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more. 7 CRO tips for smarter annual planning 1.

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GTM Objectives and Key Results Quota Real Estate 65

SaaStr

JULY 15, 2024

Slack: The Gaming Company Slack started as a gaming company that had chat functionality that everyone loved. The game company didn’t quite work out, but they took the chat feature, and here we are with Slack. In the case of Slack, they kept nothing from the gaming side of things. Is that a pivot success?

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GTM SQL Hospitality Healthcare 98