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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! Increased efficiency and effectiveness? This evolution is exciting!

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Boosting Business: How AI Can Make You Productive

Lead Fuze

AI is not just about robots replacing tedious jobs – it can also be a great boost to your productivity. How AI can make you productive , really? How do you use generative AI for productivity? AI is revolutionizing our daily lives, work, and communication. So how does this happen? How can I use AI to improve my life?

Product 52
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Sales Route Planners: What They Are + How to Choose One

Veloxy

While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales game. Get ready to delve into the game-changing sales route planners and optimizers that will revolutionize your field sales journey. Why are Sales Route Planners important? Curiosity Strikes? Try 'em Out!

Territory 130
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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). SUBSCRIBE See terms.

Angle 123
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Leveraging AI-Driven Content Gap Analysis for Growth

Lead Fuze

That’s how AI technology feels when it comes to strategizing your content. This is when potential buyers start evaluating various products or services against each other based on features, benefits and cost-effectiveness. With this strategic approach guiding your marketing, you’ll craft valuable touchpoints.

Growth 52
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Strategies on How to Scale to a 7-Figure Marketing Agency

Lead Fuze

Scaling to a seven-figure marketing agency is an ambitious goal that requires strategic planning and execution. Utilize social media strategically to maximize your brand’s potential and reap the benefits. But don’t just hire willy-nilly – strategic hiring is key. You need the right team in place.

Niche 52