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How AI is changing the game for PPC account managers

Search Engine Land

Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! PPC is no longer just about search, as image ads have been in the game for a while with Google Display Ads and Microsoft Ad Network. Leverage first-party data to optimize your campaigns.

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Boosting Business: How AI Can Make You Productive

Lead Fuze

AI is not just about robots replacing tedious jobs – it can also be a great boost to your productivity. How AI can make you productive , really? How do you use generative AI for productivity? AI is revolutionizing our daily lives, work, and communication. So how does this happen? How can I use AI to improve my life?

Product 52
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Sales Route Planners: What They Are + How to Choose One

Veloxy

While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales game. Get ready to delve into the game-changing sales route planners and optimizers that will revolutionize your field sales journey. Why are Sales Route Planners important? Curiosity Strikes? Try 'em Out!

Territory 130
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Advanced ways to use competitive research in SEO

Search Engine Land

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). But it’s also fair game to use it to identify what your competition’s users are doing. SUBSCRIBE See terms.

Angle 129
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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12½ emotional ingredients for SEO success

Search Engine Land

It’s all about diving deep into the company, product, customer persona, websites and other team processes. But curiosity doesn’t just enhance your SEO game – it fuels professional growth. ” Not the best approach for a productive conversation or future collaboration, right? Now, what will you do with this proof?”

UX 143
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Leveraging AI-Driven Content Gap Analysis for Growth

Lead Fuze

This is when potential buyers start evaluating various products or services against each other based on features, benefits and cost-effectiveness. You’ll also get insights into your competitors’ strategies which could be a game-changer for making key decisions.

Growth 52