Highspot

NOVEMBER 2, 2022

Adoption within industries such as Consumer Packaged Goods and Healthcare with increases in customers by 67 percent and 64 percent, respectively. Customer growth within the Manufacturing (41 percent increase), Media (45 percent increase) and Professional Services (44 percent increase) industries.

Growth 98

Growth Product Customers Healthcare 98

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. I want Dennis Lyandres: to know how this insane growth actually happened. And that’s people. The very best companies, they have an actual people strategy.

GTM 80

GTM Customers Construction X-functional 80

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. 2 Go-To-Market Approach and Expansion. Determine if your growth is product-led, sales-led, or marketing-led. Competitive differentiation.

Territory 128

Territory Healthcare Growth Go To Market 128

Highspot

MAY 8, 2025

Our Spring release advances AIs impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works. Chris brings 25-plus years of operating experience in building thriving business development and alliance programs to Highspot.

GTM 52

GTM Product Healthcare Manufacturing 52

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. Did you know?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. If you missed episode 67, check it out here: PODCAST 67: How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts. About Seismic.

Go To Market 59

Go To Market Electricity Healthcare Education 59

Sales Hacker

JUNE 14, 2021

They take their eyes off the end goal, which should be revenue growth. They start worrying about how many touchpoints are sales and marketing hitting. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. But then things change.

GTM 104

GTM E-commerce B2B Profit margin 104

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. For example, AI might quickly find a healthcare-focused case study for a hospital prospect and an ROI analysis for their CFO. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Salesforce

NOVEMBER 19, 2024

A helpful text message that helps you navigate the healthcare system. I helped some of our largest customers use technology to elevate their marketing strategies. I then moved into product marketing, working on everything from content strategies and digital campaigns to events, branding, analytics, and go-to-market initiatives.

Healthcare 64

Healthcare Networking Education Campaign 64

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. With these three elements in place, suppliers are 90% of their way to channel marketing success.

B2B 112

B2B Cross-sell Hospitality Healthcare 112

SBI

JUNE 17, 2025

SERVICES SERVICES OUR SERVICES Go-to-Market Strategy Consulting Data-driven commercial value creation assessment, strategy and tailored execution plans to drive growth​. Advisory Sustained support for client-led growth planning and initiative execution with unlimited access to Growth Advisors and a digital library on SBI Pro.

Growth 26

Growth GTM Transportation Healthcare 26

Hubspot

JANUARY 25, 2019

A venture capitalist (VC) is an investor that works with high growth potential startups. Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. With over $5 billion under management, their portfolio includes more than 200 companies in technology and healthcare.

Territory 97

Territory Finance Healthcare Negotiate 97

Salesforce

OCTOBER 22, 2021

Many companies assume the same go-to-market strategies will be effective as they scale up, but that’s often not the case,” said Brandon Jones, head of Revenue Strategy and Operations at Komodo Health , which specializes in software for the healthcare industry. This will hamstring meaningful growth at scale.”. Learn more.

Territory 98

Territory Strategize Sales Healthcare 98

Heinz Marketing

SEPTEMBER 19, 2022

And a lot of companies sometimes aim a little too large when they think about their target addressable market. Well, we are in healthcare so we can sell to anyone in healthcare, right?” But as strategists, if we want to plan a smart go-to market, we should be thinking differently. ” Well, yes and no.

Pipeline 105

Pipeline Healthcare B2B Sales 105

Sales Hacker

SEPTEMBER 2, 2020

Let’s dive into 28 world-class examples of how real companies use these different sales motions to drive revenue growth. Companies operating in less-digitized industries (construction, healthcare, real estate, etc.). The key is to know exactly who you are targeting, and then go all in to impress that potential buyer.

Inside sales 130

Inside sales Cold Call Contract Price 130

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Drive Business Growth with Partner Networks Your resellers, channel partners, and distributors are just as important to GTM success as your sales force.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Openview

NOVEMBER 20, 2017

Having been in sales for thirty-eight years, I know there’s a lot on the line, and a lot of things that can go wrong if you don’t know what you’re doing. There are a lot of moving parts to manage and, if your company has hit a growth spurt, timing is of the essence. How do you describe the value drivers that make customers buy?

Territory 81

Territory Healthcare Sales Retail 81

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 89

GTM Quota Drivers/motivators Sales 89

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses. You could just even look at today, there’s some volatility in the market.

E-commerce 86

E-commerce Retail Real Estate X-functional 86

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. So it’s been a really, really a great growth story channel for us here at Opengear. And I think our marketing along with it focuses.

Pipeline 71

Pipeline Territory Sales Healthcare 71

Heinz Marketing

JULY 10, 2018

A high performing company could show an average comparison to ‘best in class’ orgs surveyed by an analyst firm, yet annual growth could be at triple-digit rates. Here are just some of the variables: Industry – healthcare, security, financial services. Market – regulated, SMB, enterprise, government, regional, international.

B2B 53

B2B Real Estate Government Healthcare 53

Lead Fuze

NOVEMBER 30, 2021

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. They have also seen success from increasing margin growth by creating new products. It was about consensus building.

E-commerce 52

E-commerce B2B Healthcare Sales 52

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 87

Non-Profits Strategize Trust Growth 87

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Heinz Marketing

MAY 11, 2020

And a number of things, we’re perhaps a little bit unique, I wouldn’t say on the front lines like many organizations helping, like in healthcare and things like that. And we impact healthcare benefits, payroll, things like that that overnight had major changes. And these days it can feel harder than ever to hit your stride.

Pipeline 89

Pipeline Sales Healthcare Manufacturing 89

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 76

GTM Pipeline Healthcare Sales 76

Highspot

JULY 31, 2020

After all, you wouldn’t put a new recruit in charge of your enterprise accounts; similarly, a rep with deep experience in healthcare would probably struggle to sell into tech. Manages day-to-day communications with sales and other go-to-market teams. Tracks and reviews sales performance metrics. VP of Sales Enablement.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Sales Hacker

MAY 23, 2018

Derek Grant: SalesLoft is a technology company here in Atlanta that overlays Salesforce.com and it helps you codify your go to market strategy. SalesLoft is there to help you define your play and help reps to drive forward to the thing that’s going to drive the most revenue for their businesses. You work for SalesLoft.

Pipeline 57

Pipeline Quota Contract Healthcare 57

Hubspot

FEBRUARY 15, 2017

“Effie,” in this context, is short for “effectiveness,” especially within marketing. Like the program above, these awards go to marketers whose work has been particularly effective in “ contribut[ing] to a brand's success. ”. Past Winner of Note: "Delivering on CX for North Highland".

Campaign 78

Campaign B2B B2C Promote 78

SaaStr

AUGUST 8, 2019

I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. How you decide on this model and go-to market strategy? I mean if you think about the healthcare industry, what you have to take into account is that there is a huge sales pressure on doctors.

Appointment 47

Appointment Hospitality Sales Inside sales 47

SaaStr

AUGUST 8, 2019

I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. How you decide on this model and go-to market strategy? I mean if you think about the healthcare industry, what you have to take into account is that there is a huge sales pressure on doctors.

Appointment 44

Appointment Sales Hospitality Inside sales 44

SaaStr

OCTOBER 22, 2019

And it’s interesting that changed just because grocery stores opened up and refrigeration happened and now you didn’t have to have a gallon of milk delivered to your house every day because you could go to the store to get it and you could store it yourself in your own home, and the same thing happened with healthcare.

Government 45

Government Technology Technology User Experience 45

SaaStr

JUNE 10, 2021

Marten Mickos: And if you are a product manager, or if you are in charge of go-to-market, or sales, or you’re the CEO of the company, I encourage you to think about the whole product that you need to deliver to the customer, and think about the entire job that needs to get done. It could be work done by suppliers. Is it software?

Customers 61

Customers Price Contract Objectives and Key Results 61

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG).

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

APRIL 8, 2025

B Capital manages over $6B in assets and has backed category-defining companies across enterprise software, fintech, and healthcare. Go-to-Market Strategies That Actually Work The PLG Motion in AI Product-led growth isn’t dead in AI – it’s evolving. We can do it in X time for Y cost.”

X-functional 73

X-functional Healthcare Government Networking 73

Sales Hacker

JUNE 10, 2025

With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Why company stage, growth rate, and CEO quality are critical in picking your next role. The rise (and limits) of fractional work as a bridge between full-time roles.

GTM 65

GTM Networking Growth Go To Market 65

Sales Hacker

MARCH 2, 2020

No one rises to the top of their game without intentional growth and learning. To know where you’re going means you need to know where you came from. Growth requires taking market share from your competitors, while they try to do the same to you. To skyrocket growth, sales development is the answer. Start with Why.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143