Highspot

JANUARY 23, 2025

Without proper product-market fit as part of your go-to-market (GTM) teams strategy, even the best ideas struggle to make an impactor money. Go-to-market training equips you with the marketing, product, and sales skills to avoid launching a product no one needs. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JUNE 23, 2025

Meanwhile, execution varies by team or region because there’s nothing to reinforce consistent adoption. With Highspot, reps across every region follow the same playbook, get trained on the same positioning, and share content tailored to each stage of the buyer journey. Imagine your team is launching a new product.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. It includes everything from onboarding through support to guide every stage of the sales process. Additionally, global partners may need localized content, while regional ones may prioritize relationship building.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

JULY 7, 2025

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. Adjusting to B2B buying process changes Today’s B2B buyers are more independent than ever.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. This shifts the sales focus from persuasion to value demonstration, making the process more customer-centric. And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales.

Product 86

Product Territory Sales Price 86

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 111

GTM Real Estate Represent Territory 111

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. They dare to go beyond whats historically been possible. The most successful enablement teams prove to be resilient and innovative.

Angle 52

Angle Territory Drivers/motivators Go To Market 52

Sales Hacker

JANUARY 7, 2025

That’s going to work because your market is not so big. As soon as you move to the US, you need to think, okay, you can start being scrappy, but very, very soon in your progress, you need to think about system and process that helps you to really scale and I would say maximize the reach you’ve got on the market.

GTM 115

GTM Sell Customers Cold Call 115

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. What’s more, they often navigate highly technical buyers, strict procurement processes, and tough competition. – Our content is tagged by persona, product, and region.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

ConversionXL

SEPTEMBER 20, 2018

Or would you prefer to go through a lengthy sales process to see if it’s a good fit? Tidal Wave 3: Product experiences have become an essential part of the buying process. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Image source ).

Go To Market 289

Go To Market GTM Profit margin Education 289

Hubspot

APRIL 23, 2025

and figure out if you need to make any changes to get your business ready for the process. Common actions include adding business processes to make the business scalable, adding features that would open up a new market, or filing patents to lock down intellectual property. Prepare to go to market. Business broker.

Sell 48

Sell Legal Negotiate Non-Profits 48

SaaStr

JULY 16, 2025

Restructure marketing around what works : Raaz moved field marketing under sales leadership, recognizing that regional alignment matters more than organizational charts. As one of Wiz’s first five employees, she spent two and a half years building the product organization before her CEO asked her to take over marketing.

Product 97

Product Territory Growth Entertainment 97

Sales Hacker

MAY 20, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This is your host, Sophie Boni, VP marketing at VC Firm GTMfund, and our media brand here GTMnow I am joined today by a very special guest.

GTM 103

GTM Engineering Growth X-functional 103

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. It’s the process. This is just going to churn those out, you know, within seconds.

GTM 83

GTM Pitch Up-sell Contact 83

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. When it came to raising from larger institutional investors, we were navigating unfamiliar territory. You cannot openly market or solicit the fact that you are raising a fund. Well, lets go and help them.

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

FEBRUARY 4, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So number one is the modern CFO wants to be, and should be deeply integrated into go to market and product.

GTM 84

GTM Finance Cross-sell X-functional 84

SaaStr

APRIL 1, 2025

Wiz: Territory Matters More Than Tech Stack Colin Yasukochi (Wiz CRO) demonstrated that even on the path to a $32B acquisition, territory design was more impactful than AI tools. Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became.

GTM 82

GTM Territory Cold Call Price 82

SaaStr

JUNE 4, 2025

The Numbers That Haven’t Moved in 20 Years Rangan dropped two statistics that should haunt every go-to-market leader: 25-35% The percentage of time sales reps spend actually in front of customers. Previous sales tools made existing processes slightly better. But here’s the kicker: this isn’t a new problem.

CRM 101

CRM Follow-up Pipeline Territory 101

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Making sure you’re putting the right account in front of the right person at the right time requires a more dynamic approach to territory management.

Go To Market 109

Go To Market Territory Technique A/B testing 109

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where Can You Apply This Go To Market Strategy? 1) Across regions. Regions often respond with a 1-2 year delay to the US Market.

Go To Market 95

Go To Market GTM X-functional Territory 95

Hubspot

JULY 20, 2020

These are the questions that companies are asking themselves as they rewrite their go-to-market strategies and charge headlong into the new economic era. If not, there could be an opportunity to remove friction by introducing a process or system that shares new customer information between different teams. Outside Selling ?

Go To Market 101

Go To Market Territory Inside sales A/B testing 101

Partners in Excellence

DECEMBER 24, 2012

Some inevitable restructuring, new territories and realignment. But year after year, we enter the year with the same old sales process–you know, that one we developed a few years ago–or in the case of one of my clients, over a decade ago! Have your customers/markets changed? First, do it with marketing.

Process 104

Process Territory Sales Quota 104

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. 2 Go-To-Market Approach and Expansion. Determine if your growth is product-led, sales-led, or marketing-led. Geographic regions.

Territory 128

Territory Healthcare Growth Go To Market 128

Sales Hacker

JANUARY 8, 2021

If you are seeing additional demand from a particular region based on in-bound leads or media mentions, don’t miss an opportunity to capitalize on that interest. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Hire the Right Leaders.

Territory 112

Territory Pipeline Launch Technical Sales 112

Sales Hacker

DECEMBER 9, 2022

Start your sales planning efforts with account segmentation to fill your territories with fruitful opportunities and increase your sellers’ ability to hit quotas. Consider new territory rules that reflect changes in the market (and your business). Related: Your Territory Model Is Hurting Attainment. Territory profiles .

Territory 117

Territory Quota Strategic planning Sales 117

Openview

NOVEMBER 20, 2017

Having been in sales for thirty-eight years, I know there’s a lot on the line, and a lot of things that can go wrong if you don’t know what you’re doing. What’s your process for hiring a lot of people to scale an organization? How do you manage year-to-year territory adjustments as your company grows? It can’t change overnight.

Territory 81

Territory Healthcare Sales Retail 81

SaaStr

NOVEMBER 3, 2023

That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. More Territory Per Rep Doesn’t Mean More Sales Was Toast methodical in the way they segmented or rolled out nationwide?

Growth 106

Growth Territory Referrals Customers 106

Sales Hacker

APRIL 1, 2021

Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them. As they move further down your sales funnel and process, these preferences grow. The future of this space is digital and streamlined.

E-commerce 87

E-commerce Territory Transportation B2C 87

Veloxy

MAY 3, 2022

Process Street. Veloxy is a Salesforce AppExchange mobile app that helps automate, streamline, and accelerate the sales process. With this sales calculator, you can discover what’s slowing down your sales process and how much more revenue you can make with an accelerated pipeline. Process Street's Sales Process Checklists.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Sales Hacker

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Operations Process. Sales Territory Assignment and Growth Forecasting. Allocation of Accounts and Sales Territories.

Territory 106

Territory Non-Profits Contract Quota 106

Sales Hacker

FEBRUARY 6, 2023

When the plan is in alignment with execution, your territories remain optimized and sellers are focused on the best opportunities. In the context of go-to-market planning, it’s important to understand that continuous planning does not mean you have to be constantly re-doing your plan.

GTM 102

GTM Territory Commission Strategize 102

Salesforce

OCTOBER 4, 2024

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. New hires may bring in their own preferred tools and teams are unlikely to coordinate without a formalized process in place. Guess what?

GTM 98

GTM Territory Finance E-commerce 98

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. Are you able to take on moving to new territories?

Finance 98

Finance GTM Government Territory 98

InsightSquared

MARCH 6, 2018

Define Processes and Reporting. Once you’ve established a dedicated owner of your CRM, sales ops will need to define processes and communicate them to the team. Your sales reps will inevitably need help with quoting, proposal generation, and getting orders processed. Go-to-market strategy. For the Future.

Contract 119

Contract CRM Territory Sales 119

Hubspot

JULY 11, 2019

Sales operations exists to help the team use technology effectively, implement training exercises, align sales and marketing, set territories, evaluate compensation plans, and more. You want someone who will be able to evolve or reinforce existing sales processes and implement new ones. Enter, the sales operations manager.

Commission 98

Commission Territory Quota CRM 98