Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. TriNet exists to make that easier. And that’s people.

GTM 88

GTM Customers Construction X-functional 88

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. You then have to go and be successful at that. The market seemed to like the election results. Fred Viet: That’s good.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? These are three vertical SaaS startups talking about what is working in Go-To-Market. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

MAY 20, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

JUNE 10, 2025

With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. What GTM functions (e.g. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 66

GTM Networking Growth Go To Market 66

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. 18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. So number one is the modern CFO wants to be, and should be deeply integrated into go to market and product.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

JULY 8, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. And, um, I made the jump.

GTM 63

GTM Up-sell Start-ups Gaming 63

SaaStr

APRIL 8, 2025

Rudina Seseri, Managing Partner at Glasswing Ventures As founder and Managing Partner of Glasswing Ventures, Rudina leads investments in early-stage AI and Frontier Tech companies, with a particular focus on Enterprise and cybersecurity markets. We can do it in X time for Y cost.”

X-functional 75

X-functional Healthcare Government Networking 75

Sales Hacker

JULY 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Just like SEO changed marketing in the 2010s, GEO will reshape go-to-market in the 2020s. Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them.

Gaming 63

Gaming GTM SQL X-functional 63

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

FEBRUARY 25, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. The answer is usually inertia.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

X-functional 98

X-functional GTM B2B Technology 98

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. Would the product fit the selected market?

B2B 99

B2B X-functional Cold Call SQL 99

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. People may not often think of IBM as a tech company that develops AI technology, but they’ve been doing it since 1956. People may not often think of IBM as a tech company that develops AI technology, but they’ve been doing it since 1956. Open-source.

X-functional 70

X-functional Government Technology Technology 70

SaaStr

DECEMBER 8, 2023

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. The necessity of balancing security and functionality. What about the GTM side?

GTM 123

GTM SQL X-functional Engineering 123

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. X months or years).

X-functional 101

X-functional Quota Cross-sell Contract 101

Sales Hacker

JANUARY 13, 2021

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

GTM 88

GTM Negotiate Profit margin Contract 88

Hubspot

OCTOBER 4, 2017

That is -- if the technology functions as it was designed, as USA TODAY'S Eli Blumenthal put it: Pixel Buds promise real-time translation, which if it works in real life as well as it does in this demo would be incredible. — This technology had been alluded to earlier this year, and now, Pixel owners will be the first to preview it.

Product 78

Product X-functional Price Technology 78

Heinz Marketing

OCTOBER 25, 2021

The technology that the services they offer, what they bring to market, and the value that those things deliver to their customers in both directions. What if it had X? How do you balance feedback from customers individually, which are valid, with making sure you’re staying focused on a core addressable market?

Pipeline 122

Pipeline Sales Growth X-functional 122

Sales Hacker

SEPTEMBER 29, 2020

But I always believe that at the core, I always believe that this problem could be solved through that application technology. And I still don’t believe that there’s technology that can solve this problem of knowing what I’ve agreed to in contracts I’ve already executed. I was bullish on that from day one.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

ConversionXL

NOVEMBER 5, 2020

When clients ask, “Do you do X?,” Respond to shifting market priorities. However, as an agency, clients expect you to be knowledgeable about shifts in the market, new technologies, approaches, tactics, and methodologies. You must constantly educate yourself on the shifts and changes within your market.

UX 120

UX Clients Service Niche 120

Sales Hacker

AUGUST 5, 2019

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. What You’ll Learn. What Managed by Q does. Starting Out in Sales and Account Management.

Customers 65

Customers Account management X-functional Hospitality 65

SaaStr

DECEMBER 17, 2019

Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. Zach : Go for it. But the really wonderful thing that we’ve been searching for is we wanted a mix of finance and technology. That allows us to have a very different go to market strategy.

Finance 83

Finance X-functional Non-Profits Launch 83

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question?

Growth 117

Growth Cross-sell Start-ups X-functional 117

SBI

SEPTEMBER 8, 2014

In today’s world, companies need to develop targeted, engaging communication with their market, and having relevant, timely intelligence is the key to energizing all types of revenue-driving activities. Umberto: Most of the other solutions in this market are single-source, proprietary and closed.

Up-sell 51

Up-sell Closing Sell X-functional 51

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. We are truly living in a cloud first world today, where businesses not only understand, but they now embrace and are looking to lead with technology solutions from folks on this Zoom, who are cloud first and providing that next generation of solutions.

Non-Profits 90

Non-Profits Strategize Trust Go To Market 90

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She’s the founder of Alternate Route, a go-to market strategy and revenue operations consultancy based here in New York.

Contract 84

Contract CRM Consult Cross-sell 84

Sales Hacker

JUNE 9, 2020

We’re about a $3 billion market cap company in the human resources space. We provide human resources expertise, technology, benefits plans, and everything related to your people so that you can focus on your core business. But I was determined to do it and found a technology startup that was willing to give me a shot.

Finance 105

Finance X-functional Pipeline Territory 105

SaaStr

JULY 17, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. But that’s more the exception than the rull of the go to market for many companies. X and it’s not [inaudible 00:20:29].

E-commerce 89

E-commerce Retail Real Estate X-functional 89

Highspot

MAY 20, 2022

Sales motions are defined by your larger go-to-market strategy. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. For instance, Highspot enables sales enablement professionals to quickly build richly formatted sales plays via our SmartPage technology.

Territory 52

Territory X-functional Sales Cross-sell 52

Heinz Marketing

MARCH 11, 2019

I think what I see happening now is kind of a return to the basics and saying what are our core objectives as a team and how does our technology need to be constructed to help us do what we really care the most about. Let me pick one and pick a vendor that’s going to help deliver 100% of what I need, and let me drop the other two tools.

Pipeline 66

Pipeline Sales B2B X-functional 66