Remove going-beyond-cost-benefit-analysis
article thumbnail

Going Beyond Cost – Benefit Analysis

Partners in Excellence

For too many, sales people provide a price, and maybe a list of features and benefits that might be translated to business value–but we encumber the customer with the job of justifying the solution themselves. ” (If you are wondering about this statement, please pick up a book on elementary financial analysis right away).

Price 94
article thumbnail

4 under-utilized SEO research approaches to tackle in 2024

Search Engine Land

My list of these includes: Keyword trend analysis. Analysis of non-search channels for content. SERP analysis for “striking distance” keywords. Keyword trend analysis There’s keyword analysis, and then there’s keyword trend analysis. Customer research. The latter helps SEOs surface things like: New keywords.

CTR 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why advertisers can no longer trust Google

Search Engine Land

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level. .”

Trust 143
article thumbnail

How to augment market research and glean customer insights with AI

Martech

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics. There are many more use cases for AI in market research.

article thumbnail

6 ways to use AI for paid search account restructuring

Search Engine Land

Based on its analysis, it recommends relevant keywords for inclusion in existing ad groups or the creation of new ones. This eliminates the need for manual data downloads, spreadsheet analysis and filtering. While the exact impact is unclear, some advertisers can benefit from AI-generated images. This is where AI shines.

Campaign 134
article thumbnail

Sales Route Planners: What They Are + How to Choose One

Veloxy

Sales route planning has evolved beyond basic navigation and emerged as the key to unlocking unparalleled time efficiency and maximizing results in the field. Let’s explore the unique benefits that a route planner brings to your business trips and how it differentiates itself from other navigation tools. Stay tuned!

Territory 130
article thumbnail

How to lead, mentor and motivate your SEO team

Search Engine Land

While some may enjoy deep analysis, your top performers can’t generate results while dissecting minor ranking changes. Consider a separate role if such analysis is necessary, and budget accordingly. Some members of your team may develop a highly technical aptitude and may evolve beyond the basics of data, such as Microsoft Excel.