Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 85

GTM Customers CRM Go To Market 85

Partners in Excellence

APRIL 30, 2024

It can provide analysis of data from past experiences. Because it can analyze thousands of more pieces of data than we can comprehend, it can see patterns invisible to us. The need to go beyond the facts and data to understand, “are we doing the right things in the right way? It’s the human element.

Represent 95

Represent Presentation Up-sell Start-ups 95

SaaStr

APRIL 12, 2024

Data privacy — we send valuable data to someone else’s data center. It’s saying, “If we have a generator, i.e., a language model, we can enrich that language model with additional data.” So, how do we give that data to the language model? You might be familiar with some of the common language model issues.

Product 106

Product Start-ups Technology Technology 106

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Meeting 109

Meeting Campaign Conversion Process 109

SalesLoft

MARCH 11, 2024

When they log in, the tasks are ready to go. For him, it was easy to notice how much his team was better able to prioritize what they wanted to do in a day, whether that was sending emails, having phone calls, or even analyzing their past performances to see how to improve going forward. They don’t have to find them.

Gaming 98

Gaming Healthcare Prospecting Start-ups 98

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports. Be explicit about how the data will be used.

CTR 111

CTR Growth Campaign Service 111

Salesforce

OCTOBER 23, 2023

So what should a data leader be doing to succeed with AI in the enterprise? We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the jobs to be done?

Government 121

Government Teamwork Sports Strategize 121

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. AI is incredibly good at gathering and analyzing huge volumes of customer data. Similarly, the integration between Sybill AI and HubSpot can take your CRM beyond just recording meetings.

Technology 119

Technology Technology CRM Finance 119

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. The result?

Niche 122

Niche Strategize Engineering Represent 122

Search Engine Land

MARCH 4, 2024

Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. A world of excess: Is more really better?

A/B testing 124

A/B testing Click Through Rate Campaign Trust 124

Martech

MAY 7, 2024

This growth clearly can’t go on forever. The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. Grow your martech maturity instead. Martech atomization: The long tail is here to stay.

Legal 103

Legal Growth Pitch Technology 103

Search Engine Land

FEBRUARY 12, 2024

Emerging NLP methods like neural matching and BERT go beyond keywords to understand user intent. SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content.

Technique 122

Technique Engineering Electricity Niche 122

Search Engine Land

DECEMBER 26, 2023

Overall, the volatility was about the same as previous core updates according to some data providers. Overall, the volatility was generally less than previous updates, feeling more muted than what we expected according to data providers. Overall, the volatility was even greater than October spam update, according to data providers.

Niche 138

Niche Launch Engineering Start-ups 138

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics.

Click Through Rate 119

Click Through Rate Campaign Represent Conversion 119

Search Engine Land

SEPTEMBER 14, 2023

With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI can help craft more content to grow organic visibility and rankings. On the other, over-indexing on content scalability and automation via AI can lead to major problems. For many of us, it’s difficult to know what’s right.

User Experience 135

User Experience Legal Engineering Pitch 135

Heinz Marketing

JANUARY 23, 2024

It’s moved beyond being just a tech buzzword to become a vital tool for competitive edge. It’s not just about collecting data; it’s about understanding the story behind the numbers. Data-Driven Insights and Targeting The core of customer-led growth lies in data – and lots of it.

Growth 101

Growth B2B Customers Customer Relationship Management 101

Search Engine Land

JANUARY 31, 2024

Despite what you may have heard on social media, SGE isn’t going away. We are in the “earliest days” of SGE, Pichai said, which should be the clearest indication SGE isn’t going away anytime soon. We have no idea because Google has shared no data. Why we care. What we learned. ” Gemini.

Launch 120

Launch Education Conversion Campaign 120

Partners in Excellence

MARCH 20, 2024

And eventually, the shine wears off, we go back to what we always did. ” Why don’t they know things we can easily supply them, that are beyond the capabilities of ChatGPT’s data bases? We can certainly supply detailed market data, comparative analytics, performance and other data these models struggle with.

Gaming 119

Gaming Engineering Presentation Start-ups 119

SaaStr

APRIL 24, 2024

A core CRM, data and Cloud platform for the life sciences industry, it started off as a “Salesforce for Pharma” and expanded from there. It’s rolling out new marketing and sales and data products for life sciences, but arguably a smidge late. Still, going multi-product has again been the key to scaling beyond $1B ARR. #4.

Non-Profits 70

Non-Profits CRM Growth Start-ups 70

Martech

APRIL 5, 2023

Go for quick wins to get more from your marketing now Getting started can be the hardest part. Go beyond subject lines and button colors. This will give you deeper insights you can apply beyond your next campaign. Are we in a recession or not? Furthermore, 76% of UK and 70% of U.S. As marketers, we know what this means.

Profit margin 122

Profit margin Objectives and Key Results A/B testing Strategic planning 122

Spiro Technologies

MAY 2, 2024

The challenge with this model is the amount of communication data necessary to generate thousands of leads across several regions and deliver them to each manufacturer. Some of the issues that arose with that solution included limited communication records, manual data entry, and customers unable to see full value.

Manufacturing 59

Manufacturing Customers Territory CRM 59

Martech

DECEMBER 26, 2023

Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.

Legal 104

Legal Presentation Technology Technology 104

Search Engine Land

DECEMBER 7, 2023

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the exploration, not from when you initially created it. Sort, refactor, and drill down into the data.

Technique 108

Technique Process Customers 108

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research.

Drivers/motivators 106

Drivers/motivators Customers Technique Engineering 106

Search Engine Land

OCTOBER 9, 2023

Overstock relaunched as Bed Bath & Beyond on Aug. Many SEO professionals have been critical of the move as the community has begun analyzing early data. Everyone knows Bed Bath & Beyond (BB&B) as the store that mails out a blue and white postcard with a discount. There are multiple reasons this might have happened.

Objectives and Key Results 107

Objectives and Key Results Retail Angle Engineering 107

The Lost Book of Sales

JANUARY 30, 2024

Advanced CRM Solutions: Beyond basic customer management, advanced CRM systems now offer predictive analytics, integrating AI to forecast sales trends and customer behaviors. They're evolving from data repositories to insightful decision-making tools.

CRM 52

CRM Negotiate Sales Strategize 52

Salesforce

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. All your data is, at long last, unified, harmonized, and accessible to every business app and user.

SQL 110

SQL Retail Service Represent 110

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). The implications of the EDPB’s ruling go well beyond Meta’s bottom line. First-party data is considered the gold standard of customer information by marketers.

Legal 116

Legal Contract Service Process 116

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

Niche 129

Niche User Experience CTR Click Through Rate 129

Search Engine Land

APRIL 16, 2024

Whenever Google “updated” Google Business Profiles over the past three years, it also updated three data fields each time, as observed by Mirador Local, a GBP listings management platform. Their data also suggests a pattern and seasonality when Google rolls out more updates to GBP profiles. User engagement data with location.

E-commerce 102

E-commerce Government Follow-up Contact 102

Search Engine Land

APRIL 26, 2024

Discover where they go online for information and learning, what factors they consider when making decisions and their biggest daily challenges. Discover where they go online for information and learning, what factors they consider when making decisions and their biggest daily challenges. The transformative rise of AI.

Product 106

Product Launch CRM Start-ups 106

Search Engine Land

AUGUST 29, 2023

Customer insights: A strategic approach We gain a significant advantage when we go beyond traditional keyword research and prioritize understanding customers. However, it is equally crucial to go beyond this by consistently bringing new ideas and information to the web. Sadly, this approach is common in SEO campaigns.

Customers 97

Customers Niche Finance Strategize 97

Search Engine Land

APRIL 17, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. UA provided data; GA4 automatically provides anomaly detection.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Search Engine Land

SEPTEMBER 12, 2023

Years of collecting data on people’s browsing and purchasing behavior has allowed Google to create a campaign that’s tailored to individual searches. Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping.

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? Go grab a celebratory cup of coffee! It’s time to implement a data landscape assessment. Why run a data landscape assessment? You can stop reading here.

CRM 98

CRM Contact Technology Technology 98

Search Engine Land

FEBRUARY 1, 2024

However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows. The beauty of GPT-4 is that it understands CSV and can parse the data in it to respond with the name of a high-performing campaign.

Construction 123

Construction Campaign Engineering Technique 123

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. This new paradigm leverages generative AI to provide personalized answers to user queries. The reasoning? Not at all.

Engineering 127

Engineering Niche Presentation Follow-up 127