Heinz Marketing

APRIL 19, 2024

But what we sometimes forget is getting them in the door is only the beginning. Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth. You want to invite communication beyond transaction points that build a unique customer experience.

B2B 60

B2B Customers Education Entertainment 60

Search Engine Land

SEPTEMBER 27, 2023

Leveraging this step as almost a “right-to-rank” activity is a foundational stage for any content strategy. Understand what content needs to be created and where to place it Once you have established which topics you feel you are well-positioned to discuss, think of how to effectively discuss them.

Strategize 133

Strategize Entertainment Engineering Trust 133

SaaStr

JANUARY 5, 2024

Once they moved beyond warm intros and connections, they moved on to more creative outbound programs. Ashley joined Brex at $2M in ARR, and she was tasked with taking what existed and scaling it. Asked for intros to portfolio companies. They put up a bunch of billboards throughout San Francisco and targeted people in those areas.

Quota 102

Quota Commission Networking Drivers/motivators 102

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. Beyond SEO, it includes UX and UI for a comprehensive search experience. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. For example, colors, symbols and numbers can have varying connotations across cultures.

Territory 123

Territory Legal UX User Experience 123

Search Engine Land

NOVEMBER 9, 2023

They actively seek what they want, where they want. As SEOs, we must determine what we need to know and do to stay relevant in organic search. What does an SEO need to know in this new era of consumer exploration and discoverability? User experience In many ways, SEO and UX go hand in hand.

UX 118

UX User Experience Engineering CTR 118

Search Engine Land

SEPTEMBER 7, 2023

The Admin section Let’s go through the nuts and bolts of GA4 before we dive into the dashboard and additional tools. When you go into the Admin section, you may notice that there are just two columns instead of the three we’re used to in Universal Analytics. In this guide, we’ll walk through the basics of GA4 and how you can use it.

GTM 142

GTM Campaign Follow-up Start-ups 142

SaaStr

JANUARY 31, 2024

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales.

Pipeline 101

Pipeline Sales Up-sell Meeting 101

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. ” This metric is based only on U.S. ” This metric is based only on U.S.

Territory 90

Territory Engineering Drivers/motivators Price 90

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. And this is what leads us to find these high-conversion phrases. What did our product not solve?

UX 129

UX Strategize Referrals Conversion 129

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” Don’t do that.

Launch 111

Launch Product GTM Education 111

Sales Pop!

AUGUST 2, 2023

While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. In this piece, we’ll explore what sales outsourcing is and if it’s right for your business. What Is Sales Outsourcing? So some business owners look for solutions elsewhere.

Represent 97

Represent Lead generation Commission Sales 97

Search Engine Land

FEBRUARY 14, 2024

It highlights that the customer journey goes beyond the purchase, with service and loyalty being essential components. It highlights that the customer journey goes beyond the purchase, with service and loyalty being essential components. What is a customer journey map for ecommerce?

Customers 104

Customers User Experience Referrals B2B 104

Martech

NOVEMBER 21, 2023

Eventually, you have to do less and it’s your job as a leader to figure out what goes. Start looking for entire programs, efforts or activities that could be eliminated. Identify key performance indicators for all of your activities and track them meticulously. It’s good advice. Avoid death by a thousand budget cuts.

Campaign 117

Campaign Strategize Conversion Presentation 117

Outreach

AUGUST 24, 2021

The trouble is that this metric doesn’t tell you much on its own. That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. What is Email Open Rate? What is Email Open Rate?

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

Highspot

JANUARY 19, 2024

Now, let’s delve into how you can maximize the return on these investments by incorporating operational rigor and focusing on metrics that truly matter across your enablement programs. Effective enablement is both scalable and adaptable, accommodating changes within and beyond your control.

Strategize 64

Strategize Growth Quota Sports 64

PandaDoc

APRIL 30, 2024

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. What are incremental sales? This means first establishing what your baseline sales are.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Search Engine Land

MAY 16, 2024

In this article: What is a site migration? Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration? Why is SEO important in site migrations?

Objectives and Key Results 61

Objectives and Key Results User Experience Launch Engineering 61

Search Engine Land

JANUARY 11, 2023

It’s highly transparent – you can see the exact performance metrics. Especially when considering last-click attribution and return on ad spend (ROAS), search is always going to over-index as one of the stronger performance channels. But after you master search, what’s next? Clients love it for these reasons, too.

Objectives and Key Results 95

Objectives and Key Results Campaign Entertainment Clients 95

Search Engine Land

JULY 14, 2023

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. Here are some examples of metrics you may not be using but could be a good way to show your true value as an SEO to your organization. The ads team is going to want that bigger number because it is more eyeballs and that means more CPM money.

Conversion 94

Conversion Commission Drivers/motivators Territory 94

Search Engine Land

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity.

E-commerce 101

E-commerce Clients Start-ups Conversion 101

Veloxy

JUNE 6, 2022

In April of this year, we began surveying 500 sales leaders about what they thought the future had in store for field sales. What’s even more shocking is the fact that 255 (more than half) of the survey respondents chose this challenge. In 2020, COVID-19 had a negative impact on field sales. Business travel went on lockdown.

Inside sales 173

Inside sales Quota Outside Sales Sales 173

Search Engine Land

MARCH 6, 2024

Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer. Profile optimization Keywords go a long way in search and that’s not just for search engines. Yet, properly optimizing a profile goes beyond just keywords.

Objectives and Key Results 117

Objectives and Key Results Cold Call Cross-sell Engineering 117

Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity.

E-commerce 99

E-commerce Clients Start-ups Conversion 99

Lead Fuze

JULY 24, 2023

But with so many metrics and strategies involved, how can you effectively gauge the success of your ABM initiatives? What do you measure in account-based marketing? What is the ABM strategy of Gartner? According to industry reports, companies using ABM generate 200% more revenue for their marketing efforts. How is ABM measured?

Objectives and Key Results 52

Objectives and Key Results Campaign Lead generation Growth 52

Partners in Excellence

APRIL 28, 2022

Or worse, we blindly take what marketing or someone else provides. Yet, too often, we execute these mindlessly, going through the motions, making sure we hit our activity metrics, trying to keep our managers off our backs—and largely because we aren’t interested. We aren’t interested in improving.

Construction 110

Construction Pitch Technique Prospecting 110

Veloxy

SEPTEMBER 4, 2023

Here’s what Kyle tells his clients about cold emails: “ Marketing should only offer advice on length, content, layout. What we have for you here will get you as close as possible to improving your cold outreach— 10 FREE proven cold email templates! What’s your favorite Thanksgiving dish? million cold emails.

Cold Call 130

Cold Call B2B Campaign Clients 130

SaaStr

FEBRUARY 14, 2023

What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. If you really want to close that big deal, you’re probably going to have to get on a plane. If you are a SaaStr reader, you’ll know how passionate I am about Customer Success, since Day 1.

Customers 117

Customers Meeting Closing Trust 117

Hubspot

OCTOBER 18, 2022

That's where performance indicators known as sales productivity metrics come in. These figures — ones used to measure how active and engaged salespeople are day-to-day basis — are central to the success and direction of most sales orgs. Productivity Metrics are Managers Tracking in 2022. Why is it important? Calls Made.

Product 82

Product Cold Call CRM Sales 82

Search Engine Land

APRIL 13, 2023

But these reports fail to take into account business-relevant metrics. Or, what if you’re a seasonal business? This leads us to the metrics that do show the value of SEO. As you go past them, keep changing the competitor. It’s also a fairly simple metric to work out. Not anymore.

Clients 101

Clients Engineering Start-ups Follow-up 101

Partners in Excellence

MARCH 12, 2020

” He characterized the “before” as heavily activity oriented. Each sales person had activity metrics–numbers of prospecting calls, numbers of customer meetings, numbers of proposals, numbers of bathroom breaks—OK, just seeing if you are paying attention.

Gaming 97

Gaming Quota Clients Prospecting 97

Salesforce

OCTOBER 18, 2023

In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort. Then we’ll show you what successful demand generation marketing looks like in the real world. Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. Growth marketing aims to add value throughout the entire marketing funnel , whereas brand marketing focuses on top-of-funnel activities like awareness. Growth is everyone’s business. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

SEPTEMBER 23, 2022

To illustrate the turbulence, consider the following metrics: The BVP NASDAQ Emerging Cloud Index (the public benchmark of software performance) has contracted by more than 40%. So in the current landscape, what the market values has shifted. You’ve heard of a Unicorn SaaS company, but it’s time to introduce you to the Centaur.

GTM 97

GTM Contract Growth Follow-up 97

Salesforce

JANUARY 29, 2024

Table of contents What is an email list? What are some common email list mistakes? What are the best practices of building and growing an email list? What are the best practices of building and growing an email list? What tools should you use to build and grow your email list? If you build it, they will come.

CTR 124

CTR CRM Promote Campaign 124

Highspot

NOVEMBER 21, 2023

What Makes a Great Sales Manager? What Sets Great Sales Managers Apart? Responsibilities of a Sales Manager Qualities You Need To Go From Good To Great Sales Management Strategy for Sales Managers The Importance of Sales Coaching And Training What Does Sales Manager Success Look Like? What Sets Great Sales Managers Apart?

Objectives and Key Results 52

Objectives and Key Results Teamwork Sales Quota 52

ConversionXL

OCTOBER 4, 2022

This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy? From here, attach valid marketing metrics to each goal. Both are critical.

Referrals 129

Referrals Retail Growth Cross-sell 129

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. Either way, this blog is your next step – a comprehensive guide to understanding what revenue enablement is, how to get started, and so much more. What is Revenue Enablement? Revenue Enablement vs Sales Enablement: What’s the difference?

Cross-sell 52

Cross-sell GTM Technology Technology 52