Remove Government Remove Launch Remove Strategize
article thumbnail

How marketers can break free from decision fatigue

Martech

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. Leadership should model decisiveness and provide clear strategic direction.

article thumbnail

Why the future of marketing depends on a smarter MOps function

Martech

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. That time can be used on strategic activities, such as: Refining customer journeys. Enhancing data governance. Automation moves the MOps role from tactical execution to strategic orchestration.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. NARA has partnered with IBM to help government agencies like the EPA and IRS and cultural institutions like the Barack Obama Presidential Library in Chicago establish standards for document digitization.

Territory 118
article thumbnail

How to unlock the true potential of AI with adaptive structure

Martech

Effective AI integration requires structure to align efforts with organizational goals and governance boundaries. Dynamic governance Instead of developing static AI policies lost in the labyrinth of a corporate intranet, establish adaptive governance mechanisms. hours per week per employee!)

article thumbnail

Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Social/Cultural. Trust/Ethics.

article thumbnail

Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

article thumbnail

How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Many make this shift reactively rather than strategically. Create an operating and governance model for data and decision-making Establish an Operating Committee of directors/VPs across departments to collaborate on major shifts. Have a Governing Committee (C-suite) to provide executive alignment and unblock major roadblocks.

Growth 75