Martech

DECEMBER 4, 2024

Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Partners in Excellence

NOVEMBER 5, 2024

It may be market growth, or bringing a new product to market or something else. ” Until we find/create a customer that has a problem important to them–one of their top priorities, and we provide high impact solutions to that problem, we are pushing a rope up a very steep hill. But how do we do this?

Represent 124

Represent Up-sell High impact Gaming 124

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Heinz Marketing

NOVEMBER 7, 2024

Here’s a strategic guide to building your 2025 ABM/ABX go-to-market approach that prioritizes alignment, personalization, and growth. This lets your team focus on high-impact, personal engagements. This year is an opportunity to refine and elevate your strategy—make 2025 the year of meaningful, account-centered impact.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Salesforce

JANUARY 17, 2025

Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. Where will Agentforce take you? Learn more about Agentforce for Commerce.

Growth 52

Growth High impact Repeat business Promote 52

SaaStr

MAY 2, 2025

After attending Dreamforce, their team conducted an internal hackathon focused on Agent Force, developing five high-impact use cases that are now dramatically affecting the company’s financials. This suggests a mistake in not integrating acquisitions more aggressively from the beginning.

Strategize 97

Strategize Drivers/motivators Healthcare Contact 97

Partners in Excellence

DECEMBER 31, 2024

Within our own organization, while we have been able to leverage all sorts of data for many years, we’ve been able to leverage the Minimum Viable Metric approach with great impact. We track 3 things: We have a single top of funnel metric: Number of high impact conversations within our ICP per week.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

SaaStr

OCTOBER 30, 2023

So, how do growth teams discover and prioritize those resources most effectively? PST, Lavanya Shukla , VP of Growth at Weights & Biases, shared a data and experimentation-driven approach to creating exponential growth systematically. Funnels lead to linear growth. They don’t want to pay for users or linear growth.

Growth 107

Growth Drivers/motivators Start-ups Engineering 107

Selling Power

APRIL 11, 2018

One of the keys to sales growth and a peak performance mindset is to identify (and continually implement) high-impact behaviors; and it is not just for the management team.

High impact 54

High impact Growth Sales 54

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. Implementation of Product-Led Growth The transition to product-led growth (PLG) required understanding and implementing a fundamentally different business model.

Growth 63

Growth Product A/B testing Strategize 63

Martech

NOVEMBER 12, 2024

The result is a growing skill gap that stunts the organization’s growth and weakens its competitive edge. Building a resilient, future-ready workforce With the explosive growth of marketing technology innovation, some organizations make the mistake of training reactively, focusing on immediate needs.

Technology 126

Technology Technology Strategize Negotiate 126

Martech

OCTOBER 29, 2024

Marketing leaders who view AI solely as a way to cut headcount risk are getting left behind by organizations like Tomorrow.io, which leverage AI for innovation and growth. Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Dig deeper: A marketer’s guide to implementing generative AI 4.

Drivers/motivators 120

Drivers/motivators Strategize High impact Pitch 120

Heinz Marketing

APRIL 30, 2025

Further emphasizing the impact of AI, a Salesforce report revealed that 83% of sales teams using AI achieved revenue growth in the past year, compared to 66% of teams not using AI. Sales teams utilizing AI experience revenue growth 1.3

Strategize 78

Strategize Sales Technology Technology 78

Partners in Excellence

JANUARY 16, 2025

Each participant should recognize the impact of their own style and that of the person engaged, adapting how we communicate most effectively. We want to look at people’s long term development, growth and potential contributions to the organization. Effective coaching isn’t limited to the here and now. This is brilliant!

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Martech

DECEMBER 3, 2024

This doesn’t mean abandoning familiar channels but combining them with newer, high-impact opportunities for better results. Dig deeper: Measuring marketing’s impact: From metrics to growth Shaping a multichannel future The consumer journey is no longer a simple, linear path but an intricate web of touchpoints.

Drivers/motivators 128

Drivers/motivators Gaming Niche High impact 128

Cerebral Selling

JANUARY 14, 2023

A couple of weeks ago, I connected with a great group of like-minded, high-growth sales leaders as part of David Priemer’s Sales Leadership Labs program. A good example of where it’s helpful to create this transparency is in the areas of quota and year-over-year (YoY) growth. Managing Through Adversity.

Quota 209

Quota Pipeline Drivers/motivators Negotiate 209

Highspot

DECEMBER 21, 2022

Trying to build a high-impact sales team? Any sales management training system should include, at minimum, a basic refresher on the fundamentals of good salesmanship: from prospecting to closing deals to setting effective goals for bottom-line growth. Heads up: Your team will only ever be as good as its manager.

High impact 52

High impact Objectives and Key Results Sales Teamwork 52

Martech

MAY 5, 2025

Its now a proven lever for strategic growth. Dig deeper: How influencer marketing became an essential marketing channel Influencer marketing as a growth strategy Influencer marketing has matured. Its no longer a creative bolt-on its a foundational pillar of high-performance, full-funnel brand strategy.

Campaign 107

Campaign Niche Strategize High impact 107

Partners in Excellence

SEPTEMBER 22, 2024

High impact coaching is a collaborative learning conversation. These discussions maximize learning, growth, engagement, and ownership of the action plans that result from these discussions. This is not coaching!

Pipeline 138

Pipeline High impact Meeting Growth 138

Hubspot

MARCH 10, 2025

The breakthrough came when we simplified the scoring model by prioritizing high-impact actions. For example, they might interact with product features, templates, or other high-value content similar to leads who do convert. Instead, they reverted to their personal lead-ranking systems, and the model was largely ignored.

Growth 46

Growth Quota Pipeline Trust 46

Martech

MAY 5, 2025

Coveys principles, trusted by millions as an excellent foundation for personal and business growth, align with the principles of Positionless Marketing. This is a foundational element of not only personal growth and business, but also of sales and marketing. Coveys 7 Habits of Highly Effective People.

Assembly Line 103

Assembly Line Campaign Negotiate Strategize 103

Partners in Excellence

AUGUST 26, 2024

He understands how to have high impact collaborative conversations with each. ” Sometimes more direct, “This seems to be an issue you face in driving your growth strategies. I wrote, “[Company x] has had remarkable success and growth over the past few years. How are you addressing this?”

High impact 139

High impact Growth Prospecting Trust 139

Martech

MARCH 17, 2025

Instead of trying to be everywhere, brands should: Focus on high-impact channels that deliver measurable results. A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. Reduce complexity by simplifying across channels.

Objectives and Key Results 111

Objectives and Key Results Technology Technology High impact 111

Partners in Excellence

OCTOBER 29, 2021

They provide a powerful means of learning and growth. Afterword: As I was writing this, I noticed a post by Keith Rosen on the same issue–focusing on high impact coaching. Questions are probably one of the most critical tools for sales people and all leaders. Those with open mindsets seek to learn and grow.

Legal 155

Legal High impact Pitch Conversion 155

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

B2B 120

B2B GTM Cross-sell Cold Call 120

Salesforce

JUNE 13, 2025

This isn’t just an IT problem; it directly impacts your bottom line and the experience you deliver. With decades of growth and numerous acquisitions, our own customer data was spread across various systems. Start Small, Win Big: Target high-impact use cases first instead of trying to “boil the ocean.”

Growth 59

Growth Contract Represent Service 59

Martech

FEBRUARY 14, 2025

Start with one high-impact workflow like reducing churn in your most valuable segment. Technology that enables growth instead of creating complexity. Your loyalty program should adapt rewards based on customer behavior. Build these capabilities methodically. Prove it works. Then scale it. Hold your vendors accountable.

Finance 115

Finance SQL Campaign GTM 115

Partners in Excellence

JANUARY 26, 2021

Sales growth has become a “predictable” math equation. ” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations. . We focus on the numbers and not what the numbers mean.

Process 147

Process Sales B2B Quota 147

criteria for success

NOVEMBER 22, 2021

Mark is the Virtual CMO and Business Development Leader at Growth Stage Marketing , helping founding teams structure their marketing and sales efforts and build high-impact plans so they can scale their growth. Happy Monday, Let's Talk Sales listeners! This week's guest is Mark Donnigan.

High impact 98

High impact Growth Conversion Sell 98

Highspot

MAY 26, 2025

Analysis starts by identifying high-impact skills. For example, sales reps with access to high-engagement content and onboarding hit quota 30% more often. Coaches and trainers accelerate skill growth with personalized learning Generic training rarely sticks. They built tailored learning journeys for 1,000 sellers.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

JANUARY 3, 2025

Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies Talent selection presents another opportunity for strategic savings without sacrificing content value. Focus on high-impact areas: Discounted food and beverage rates, complimentary airport transfers, entertainment choices and internet bandwidth deals.

Entertainment 122

Entertainment Negotiate Contract Strategize 122

Martech

OCTOBER 11, 2024

By using what you already have, focusing on high-impact use cases and working collaboratively with IT, you can start realizing the benefits of edge computing without the need for a major overhaul. This kind of predictive personalization drives customer loyalty and sets your brand apart. For CMOs, this isn’t a shiny object.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Sales Hacker

SEPTEMBER 19, 2023

Sam is also an advisor for high growth companies. Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales.

GTM 124

GTM Trust Cold Call High impact 124

Partners in Excellence

APRIL 17, 2024

Stated differently, if left to their own devices, will enough customers be implementing change initiatives for us to achieve our revenue and growth goals. In past posts, I’ve spoken a lot about unique skills sellers need to improve their effectiveness and impact in engaging customers.

High impact 143

High impact Service Conversion Growth 143

Partners in Excellence

MARCH 3, 2025

They choose these not because they are more challenging, rather they see them as a path to personal growth, meaningful progress, and achieving great things. They focus on meaningful high impact work. Those who we hold up as examples of top performers always seem to have taken the more challenging paths.

High impact 77

High impact Technology Technology Growth 77

Highspot

FEBRUARY 3, 2025

This execution gap is a major barrier to growth, largely driven by disconnected teams working in silos. To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

SaaStr

DECEMBER 18, 2023

growth in the last few months alone. High-Impact Proven Use Cases with AI IBM has three high-impact, proven use cases for AI. Insights from SaaStr Annual from one of our top partners, IBM. To partner with SaaStr, contact us here ! …. If you’re not doing it today, your competitor definitely will be.

Gaming 117

Gaming Technology Technology Appointment 117