Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 134

GTM Market share Growth Technology 134

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

JANUARY 9, 2020

Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors. It’s very hard to even get 5% market share across the entire application / SaaS layer. And at 20%-30%+ growth, this will compound over the coming years to a $100b+ run rate.

Contract 117

Contract Engineering Trust Market share 117

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Campaign Retail 121

Hubspot

DECEMBER 9, 2020

To understand how well your company is positioned for growth, you need insight into your company’s ability to sell to new and existing customers in your product market — that's where sales potential comes in. Sales potential can be confused for market potential, however, it is important to understand the difference between the two.

Sales 96

Sales Angle Commission Territory 96

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. Growth will come mostly through word-of-mouth.

Product 142

Product Minimum Viable Product Price Launch 142

Sales Hacker

NOVEMBER 11, 2020

In the past, strong relationships were the main way to get in front of a prospect and close a deal. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. First, identify your main objective. I also use monday.com to run projects and Growth Skills as a company.

Launch 122

Launch Sales Price Clients 122

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Campaign Growth 124

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Search Engine Land

MARCH 4, 2024

Remarketing is the main tool in the PPC toolkit that is likely to become more challenging in the cookieless future, at least initially. Cookies enable marketers to tag specific users and collect third-party data on the sites that they visit. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. There are clear growth opportunities that the SEO and content teams can undertake.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth. Growth driver.

Non-Profits 128

Non-Profits E-commerce Consult Niche 128

SaaStr

APRIL 22, 2022

But at Samsara, the customer feedback strategy became a directive, an important guiding function of company and product growth. “A Initially, they had planned on using their temperature sensors to get readings on refrigerators at the company’s main buildings. . At Meraki, they gained feedback from customers intuitively. Key takeaways.

Manufacturing 109

Manufacturing Launch Product Growth 109

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? ” .

Product 139

Product Customers Objectives and Key Results Launch 139

Hubspot

MARCH 29, 2019

Brand dilution is when a company’s brand equity diminishes due to an unsuccessful brand extension , which is a new product the company develops in an industry that they don’t have any market share in, like Reese’s Puff Cereal or Gerber’s baby clothes. Every business wants to capture as much market share as possible.

Trust 78

Trust Market share Closing Product 78

SaaStr

FEBRUARY 2, 2021

Here, it seems like Zoom really ran away with it: According to Okta data, “While Zoom had more customers than Webex as of February 2018, Zoom had less active unique users than Webex until March 2020, at which point Zoom’s unique user growth rapidly passed Webex and remained higher.” It’s a $5B market cap company today!

E-commerce 77

E-commerce Growth Market share Product 77

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 109

GTM Growth Education Commission 109

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 101

Launch Product Contact Follow-up 101

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. Capitalize on trending topics.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Dig deeper: An SEO guide to audience research and content analysis If you’re still struggling with the main keyword, do an end-around You won’t always get breakthroughs that clean, though.

Angle 88

Angle CRM Niche Clients 88

SaaStr

JUNE 2, 2021

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And why do they do that? Well, hybrid matters because SaaS today, is so mature. Looker is kind of similar.

Sales 98

Sales Up-sell Price Start-ups 98

SaaStr

OCTOBER 19, 2022

Your main goal is to create a successful business and have a strong partner to support you throughout the process. Many founders focus solely on market share. There’s a reason for that, and it’s important to do so, but don’t forget about mind share. Get ahead of any disagreements or arguments.

Follow-up 130

Follow-up Up-sell Product Price 130

Hubspot

APRIL 1, 2019

If your deck is compelling, prospect’s will want to get into it with you, even if they know the main point. Tell a story in which your buyer is just like the main character. Market dynamics and market share. Growth begets growth. No one’s going to pay attention to the rest of the book, right?

Presentation 100

Presentation Technique Closing Sales 100

Hubspot

SEPTEMBER 18, 2018

As you can see, leveraging network effects can greatly increase the size of your user base, your company’s market share, and your product’s or service’s value. There are three main types of network effects that can increase your product’s user base and, in turn, value: direct, two-sided, and local. Local Network Effect.

Networking 78

Networking Service Product Non-Profits 78

Hubspot

JULY 7, 2020

Therefore, traffic growth may be a bit of an uphill battle as you establish an audience.". To mitigate translation issues, Bujalska-Exner says, "It's important to do your keyword research in the target language so you can find the best regional opportunities for main and long-tail keywords.". Navigating International Marketing.

Territory 101

Territory Engineering Presentation Technique 101

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Demand growth rate. Annual growth trends. We are particularly attentive to these pivotal elements: Products and services differentiation. Internal digital skills vs. outsourcing. Attribution model maturity implementation. Omnichannel maturity. Volume of revenue.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Generally speaking, each playbook should have five main parts.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

APRIL 23, 2020

Convenience – Convenience is one of the main factors that influence conversion rate. For example, Growth Marketing Pro built an SEO tool that charges subscribers on a monthly basis and they used Stripe to set this up. Google Pay, Venmo, and PayPal also have mobile apps with a decent market share.

Price 101

Price Trust Follow-up Process 101

Salesforce

OCTOBER 18, 2023

What are the marketing challenges of demand generation? The main challenge is keeping your customers’ and potential customers’ interest and attention focused on you — even as they’re inundated with lots of content. See how a marketing platform that makes good use of automation can help you create and maintain demand.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ConversionXL

JANUARY 18, 2022

While there is no perfect formula, your value proposition should at least contain these ingredients: An attention-grabbing headline ; A short sub-headline answering what you offer, who you offer it to, and why it’s effective; The key benefits or features; A visual showing the product that reinforces the main message. Image source.

Product 110

Product GTM Construction Launch 110

Search Engine Land

SEPTEMBER 11, 2023

The main difference is that with value-based bidding, your bids are pegged to your returns. Besides driving top-line growth, this may also be suitable for market share expansion or promoting a new product. The AI will automatically adjust bids with the conversion value against your ROAS target.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Search Engine Land

JUNE 26, 2023

Opportunities: Areas where there is potential for growth and that can be exploited to your advantage. The purpose of a SWOT analysis is to arm you with intelligence concerning your market position and to guide you to exploit opportunities with strengths while addressing weaknesses and threats. More ads, new SERP features, etc.)

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Search Engine Land

JUNE 26, 2024

Why SEO implementation is key If you do not implement your SEO changes, you’ll never realize the potential growth your recommendations can bring. To see growth from SEO recommendations, we must first get them adopted and implemented by our clients or the sites we work on in-house. They are often motivated by competitive insights.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Hubspot

NOVEMBER 14, 2018

However, in recent years, several new challengers have taken on these titans, snapping up the majority of the organic search market share of some of the world’s biggest brands. As Tim outlines , Nerdwallet’s main strategy had a two-pronged approach. Create large volumes of valuable content.

Finance 78

Finance Commission Government Networking 78

Hubspot

JANUARY 4, 2021

Content marketing will start with conversations. The content marketing playbook we've been using is at least two decades old. Marketers are still focusing on keyword-heavy blog posts as the main tactic to captivate their audience. But it's a strategy made for Google, not for people.". Brands will capitalize on change.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Sales Hacker

MAY 22, 2020

Education is key to gaining market share. The first step is to get to know your SAL and ask them a couple of questions: What are your main problems with [topic]? Another great way to close your SALs is to use your community, and no, this is not about marketing things. Educate your target audience.

Closing 126

Closing Education Sales Follow-up 126

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years.

Trust 125

Trust Retail Appointment Contact 125