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What is generative engine optimization (GEO)?

Search Engine Land

Incorporating technical terms: Showcasing expertise in niche queries. Analyze their strategies to uncover strengths, weaknesses and growth opportunities. Introductory sentence: Start each page with a clear and concise introductory sentence that highlights the main purpose or topic.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. Knowing your SAM and TAM helps you plan realistic growth targets, so you can confidently expand your distribution and increase production. Sign up now Thanks, you’re subscribed!

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The marketing community reacts, as the clock runs out on TikTok (for now)

Martech

I believe viral and social marketing will fragment into distinct niches across platforms like Instagram, X, YouTube and Snapchat. However, YouTube has a big opportunity to grow both YouTube Shorts and its main platform particularly for B2B advertisers, who favor flexibility when it comes to shorter- and longer-form content.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Is that kind of the main difference? Ray, welcome to the podcast, man.

GTM 67
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How To Sell Your Business and Make a Successful Exit

Hubspot

Heres a breakdown of what youll need across the three main categories: Financial Documents Its a good idea to create a financial packet with copies of important documents that can be shared with serious buyers during due diligence: Gather three to four years of financial statements, tax returns, and profit & loss reports.

Sell 48
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GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

Sales Hacker

So basically we found these roofers and we said, Scott, I don’t know if you saw that 1, 2, 3 Main Street, which is just about a mile away from you. I was having a call with a friend of mine at growth and he’s like, I want to learn about direct mail. So these are local roofers basically. They want to sell roofs.

GTM 81
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AI and Franchising: What Entrepreneurs Need to Know (+ Examples)

Hubspot

Its a niche subject, and I wanted to cover more than just the expected franchises. Goodey explains how his client Eton , who offers business valuation services, has many location-based keywords like business valuation services in Los Angeles for their niche. Im going to share a little inside baseball with you.