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How marketing leaders can transform marketing from a support function to a growth driver

Martech

They are not regular attendees at board meetings, and even fewer participate in earnings calls. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., Rudman urged marketing leaders to go beyond traditional metrics and demand generation.

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From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep

SaaStr

The Viral Loop They Built Into Every Meeting Otter.ai What’s Next: The Future of AI SaaS Otter.ai’s next frontier is real-time AI assistance in meetings. has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%. Do real board meetings every 8-10 weeks. At least take market share.

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. ” Get the daily newsletter search marketers rely on.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

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Why starting small with AI pilots before scaling is a mistake

Martech

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. It’s time to rethink AI adoption strategies.