Search Engine Land

AUGUST 6, 2024

Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Ad network involvement. Networks like RollerAds send ads to this subscriber base. Here are the primary benefits of push notifications: High subscription rate. High click-through rates. Subscription prompt.

Growth

Sales Hacker

NOVEMBER 26, 2024

The post GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti appeared first on GTMnow. 5:39) The importance of customer experience from the first marketing touch. (8:38) 8:38) Shifting focus from new logos to customer retention and expansion. (15:10)

GTM

Martech

AUGUST 29, 2024

Duplicates, outdated info and incomplete profiles can seriously hinder your networking efforts. Scan physical cards with HubSpot’s mobile app Similarly, you can take some of the hassle out of networking with the business card scanner on the HubSpot mobile app, which lets you quickly upload contacts to the CRM and sort them as needed.

CRM

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In By providing guests with valuable content to share within their networks, you encourage organic link creation from their respective platforms (and profiles) back to your podcast episodes.

Niche

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Create environment for sales success The formula is simple: Existing revenue + Product-market fit + Growth + Unmet demand = Attractive opportunity for top sales talent.

GTM

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. He leveraged his strong network and the community he built over many years. He transformed a challenging situation into an opportunity for connection and growth.

Strategic partnership

SaaStr

JUNE 14, 2025

Why 40% Cloud Adoption Marks the End of Easy Growth. The easy growth is over—companies like Zoom exemplify this with saturated markets and nowhere left to expand rapidly. The Data Doesn’t Lie: SaaS Growth is Fundamentally Slowing We’re witnessing something unprecedented in the SaaS world. The market is saturated.

Growth

Search Engine Land

JULY 16, 2024

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads.

Click Through Rate

Search Engine Land

JULY 23, 2024

Follower growth: The increase in the number of followers over time. Display ads: Banner ads on websites within the Google Display Network or other networks. Affiliate networks: Platforms that connect brands with potential affiliates. Customer insights: Gaining insights into customer behavior and preferences. Google Ads).

Click Through Rate

Martech

AUGUST 5, 2024

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks.

B2B

Sales Hacker

NOVEMBER 15, 2024

Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed.

GTM

Sales Gravy

MARCH 6, 2025

Cultivating a Growth Mindset A growth mindset is essential for embracing personal development. Developing a growth mindset leads to higher achievement, resilience, adaptability, and a more positive approach to self-improvement. Cultivating a Growth Mindset A growth mindset is essential for embracing personal development.

Growth

Sales Pop!

JULY 8, 2025

Companies can deliver messaging that reflects their core values—whether that’s sustainability, inclusion, innovation, or service—and ensure it’s consistent across direct sales, partner networks, and marketing teams. Looking back, it will be evident that purpose gives direction for growth. Don’t give up – find a better way!’

Drivers/motivators

Search Engine Land

SEPTEMBER 26, 2024

Here are some specific examples of how Ads Data Hub can be applied: Cross-platform measurement ADH enables the analysis of user behavior across platforms , such as YouTube and Google Display Network. This cross-platform measurement capability lets you understand the complete picture of user engagement and track conversions more effectively.

SQL

Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

Retail

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Scott Barker: [26:06] I have never been part of growth like that. Those are amazing events.

GTM

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge. We call this operational pinch point “the crisis of capacity” for ad ops teams.

Non-Profits

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. As ad budgets expand to include CTV, Amazon’s growth as a major advertising player also provides more options beyond Google and Meta.

Retail

Hubspot

AUGUST 20, 2024

Talk to your network to narrow it down further, and then do another round of research on those. Lafley announced that they’d be cutting 80 brands from their portfolio with the goal of shifting resources toward hitting a $10 billion growth plan. You can’t solve a big problem all at once. In 2014, P&G’s CEO A.G.

Conversion

Salesforce

MARCH 13, 2025

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. billion, your current distribution network can only reach 5 million. How to calculate TAM Your TAM includes every opportunity for your business, including future growth.

Minimum Viable Product

Martech

SEPTEMBER 17, 2024

It also has “zero copy” capabilities to draw on data from third-party networks such as Databricks and Snowflake. Dig deeper: Salesforce launches new, ‘more trustworthy’ generation of AI bots Shout out to the data lakes. Data Cloud not only works on data already housed in Salesforce applications.

Represent

SaaStr

DECEMBER 25, 2024

They get many network benefits, being the LinkedIn for Doctors. But at least by then, your growth will slow down without the human horsepower. I hope that happens. But maybe not so much in SaaS. Today, the most efficient public SaaS company is probably Doximity, at about $700,000 in revenue per employee. More on Doximity here.

Quota

Search Engine Land

AUGUST 20, 2024

Focusing on work that has proven to be impactful is critical for accelerating client growth. RankSense : An SEO automation tool designed to implement fast and scalable SEO changes, enabling users to optimize thousands of pages effortlessly, track performance and achieve significant traffic growth in weeks without relying on developers.

High impact

Martech

NOVEMBER 25, 2024

Digital must-haves A subscription to LinkedIn Premium to support networking and professional growth. Access to professional networking groups or mastermind communities. They boost creativity, improve efficiency and support growth. Here are some top picks that work for everyone.

Teamwork

Search Engine Land

AUGUST 30, 2024

1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program. 2000s: Big data and AI integration The explosion of big data in the 2000s fueled AI’s rapid growth.

Transportation

SaaStr

JULY 11, 2025

PLG-to-SLG is Far Easier Than SLG-to-PLG Going from product-led growth to sales-led growth is significantly easier than the reverse. Canva focuses on helping customers solve problems and move through their journey, knowing that value creation leads to revenue growth. Top 5 Takeaways 1.

Networking

Search Engine Land

SEPTEMBER 16, 2024

Industry growth: Rapidly growing industries often see increased ad competition as more players enter the market. While Google remains a crucial platform, explore other channels to diversify your advertising efforts: Consider increasing your presence on platforms like Bing, Amazon , or industry-specific ad networks.

A/B testing

Martech

SEPTEMBER 24, 2024

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled by data clean room vendor Optable. The statistics. greater reach than addressing a general travel audience.

Networking

Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. Follower growth : Reflects how well your video attracts new audience members. This means social search doesn’t rely on assuming the user’s intent.

Objectives and Key Results

SaaStr

OCTOBER 23, 2024

” Investing for growth has been pretty flat year over year for SMBs, which means there is money there, but they’re holding onto it. The network was growing, and they saw real virality. BILL network has 7.1M network members who have used BILL to pay or get paid. BILL’s network members are also suppliers.

Customers

Hubspot

SEPTEMBER 30, 2024

Treating Social Selling Like Conventional Bhavik Sarkhedi , Growth Head & CMO of Content Whale , says, "One of the biggest mistakes sales reps make in social selling is treating it like traditional cold outreach. Not Using Social Selling as a Complementary Resource Michelle J Raymond , Founder of B2B Growth Co., Let's take a look!

Sell

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. From that, hes learned that the best growth strategies arent new. This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth.

Growth

Search Engine Land

SEPTEMBER 10, 2024

” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Google’s misleading claim of “hundreds of competitors.” Though Google has competitors in the most basic sense of the word (i.e.,

Retail

SaaStr

NOVEMBER 20, 2024

Ship to learn Embrace a growth mindset Their core ethos is being iterative and a little uncomfortable. Driving Growth at Scale If you’re lucky, this massive business you’re building is showing signs of strain in certain areas because of rapid growth. Another big investment during rapid growth is digital moments.

Product

SaaStr

JULY 26, 2025

” This density creates network effects that compound over time. The Local Ecosystem Play : Being physically present allows reps to penetrate the local business network that influences restaurant purchasing decisions. The Network Effect : These partnerships create a web of mutual value where everyone wins.

Territory

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth.

CRM

SaaStr

NOVEMBER 4, 2024

I need a VP of Growth, and a VP of Sales, and to fix product, and to … So much to fix. From recruiters, from your network, from your team. I see so many founder struggle here, and I do myself, when there is so much to do. And they end up hiring no one great for months and quarters on end. Yes, you do need to hire them all.

Finance