The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

Process 98

Process Product X-functional Objectives and Key Results 98

Anthony Cole Training

JUNE 1, 2015

And in his organization, in his process with his clients and partners, he explains that “We take an entire company and treat it like a puzzle—pour it on the table, start putting this thing together again, and we use all the pieces.”. verses having a discussion around “We can’t do that because of X, Y, Z, etc.’”.

X-functional 180

X-functional Technology Technology Growth 180

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. The reason why coaching for sales performance is important here, is because it allows your staff to know what sales process should be followed, and it brings everyone up to speed on the exact format to use. Related article: The B2B Sales Process – Explained Step By Step.

X-functional 145

X-functional Sales Clients Closing 145

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Processing. While this process may seem straightforward, it is complex especially when multiple silos exist. Email: Business email address Sign me up!

Customers 103

Customers Cross-sell E-commerce X-functional 103

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Strategies for building relationships with PR outlets, reporters, and analysts. Feeling that AI FOMO?

GTM 97

GTM Engineering Electricity X-functional 97

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Do implement processes to map out current human touches.

Go To Market 96

Go To Market Growth GTM X-functional 96

Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. ” ‘Beyond crazy’ Melissa Mackey, paid search director at Compound Growth Marketing, also criticized the lack of information around the new ad format. ” Why we care.

X-functional 124

X-functional Engineering Launch Clients 124

Sales Hacker

AUGUST 7, 2024

to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. However, we knew that this wouldn’t be the right move for mParticle.

Go To Market 118

Go To Market X-functional Engineering Cross-sell 118

Martech

MAY 5, 2025

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. AI will replace X% of customer service jobs by [insert year]. Processing. The most common headline?

Service 107

Service Customers X-functional Contact 107

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. I asked him what changed.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

SaaStr

DECEMBER 19, 2022

What does successful company growth look like? Lots of SaaS founders are preoccupied with employee headcount as an important growth metric, but this indicator is not always true. So their output is also really high-functioning.”. These “stem cell” employees all work together to push the company toward its long-term goals.

X-functional 103

X-functional Drivers/motivators Growth Promote 103

SaaStr

MARCH 3, 2021

Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. It’s only a subset of critical functionality that customers will pay to have implemented 10x better than an existing, trusted vendor. Yes, you can build that piece of functionality better.

X-functional 141

X-functional Trust CRM Product 141

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. I will share some of our own experiences and best practices to help establish aligned incentives, and orchestrate your teams effectively to foster customer-led growth.

GTM 59

GTM Growth Customers X-functional 59

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional 129

X-functional Clients Growth Start-ups 129

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. followers) X (Twitter): @julietrandall (2.5K

X-functional 98

X-functional GTM B2B Technology 98

Partners in Excellence

JULY 8, 2015

Too often, however, we see huge disconnects in what the metrics show and the most important performance metrics–revenue/profitability attainment, growth, share, customer satisfaction, customer growth/retention, and so forth. They had goals to send X millions of emails a month. No related posts.

X-functional 118

X-functional Quota Meeting Growth 118

Martech

OCTOBER 20, 2022

He accounts the exponential growth to the massive adoption of martech that is happening across organizations of all sizes. They provide technical and strategic support for marketing software tools, workflows and processes. Design and manage internal workflows and processes. ” What is a marketing technologist?

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? Especially where business process change is involved.

Customers 132

Customers X-functional Price Launch 132

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. If you aren’t familiar with me, like Rita said, helped create a new outbound process salesforce.com. Good job guys.

Growth 101

Growth Niche Hospitality X-functional 101

Martech

MAY 10, 2023

The DAM Capability Model (DCM) is an established process for doing this. The initial measure is processes are individual-based and not regulated within the organization,” he said. Emerging processes are starting to be established at a group level. Standardizing processes are agreed upon and centralized. Repeatable.

X-functional 102

X-functional Strategize Process Presentation 102

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 107

X-functional Negotiate Contract Technology 107

Sales Hacker

MARCH 25, 2025

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. AI capabilities that we will delegate tasks to, it will run processes in the background.

GTM 65

GTM X-functional Start-ups Relationship building 65

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. It is a natural product of growth, but it must be managed. As a natural product of growth, it must always be managed. Roles/responsibilities might not be clear, team processes may differ, prioritization across teams might not be handled the same.

X-functional 111

X-functional Strategize Growth Clients 111

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation.

X-functional 124

X-functional Technology Technology Strategize 124

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 113

B2B GTM Objectives and Key Results Sell 113

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Sales Asset #1 – Develop Efficient Sales Automation Processes. An important way to get the most out of your sales assets is to have an efficient automation process in place. quickly deploy personalized messages. convert leads more effectively.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Hubspot

JUNE 13, 2018

SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. Explicit needs are specific features or functions. Advantages are less effective later in the sales process. Do you have a strategy in place for X? Who’s responsible for X? Does this process ever fail?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV. How marketing’s activities contribute to topline and bottom-line growth.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Set the right product limitations for your free account.

GTM 114

GTM X-functional Inside sales User Experience 114

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. Functions under the CRO right now.

GTM 78

GTM Engineering Customers Cross-sell 78

Hubspot

FEBRUARY 26, 2025

But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. Revenue forecasting also contributes to other key business functions, including: Sales.

X-functional 59

X-functional Finance Growth Price 59

ConversionXL

SEPTEMBER 3, 2021

Define goals with continuous growth in mind. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. A mix of broken links, slow site speed, low-quality content, and a confusing UI can contribute to poor website growth.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

NOVEMBER 20, 2017

It makes the company seem like a great place to work and drops some impressive growth stats. I think you could be a great fit for a [function, like “sales”] role at [company] -- we’re [growing fast, just raised $X in funding, currently #1 in Y space, etc.]. It’s enthusiastic and human-sounding. You fit the bill. Your name].

X-functional 101

X-functional Networking Contact Technique 101

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. It dismantles the silos between departments and unifies business strategy, process, messaging, data, and reporting to build a revenue house of marketing, sales, and customer success departments.

X-functional 94

X-functional CRM Finance Growth 94

SaaStr

JANUARY 24, 2022

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. Anita Kutlesa. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc.,

Finance 131

Finance Contract X-functional Start-ups 131