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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 136
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Netflix leans into ad-supported tier as subscriber growth surges

Martech

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. billion (up 17% YoY) Net income: $2.15 billion (up 44% YoY) Global subscribers: 277.65 million (up 16.5% Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Growth 109
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“The Three Months of Strong Growth” Rule in Raising Venture Capital

SaaStr

They know start-ups take a while to truly nail product-market fit and more. They know hypergrowth often follows a short or long period of iimited growth. So net net, what VCs want to see is 3+ strong months of growth in a row. But what if you’ve been going through a rough patch? VCs get it.

Growth 120
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19 keyword mining tools and strategies for PPC campaign growth

Search Engine Land

By the end, you’ll have an arsenal of techniques to optimize your campaigns and gain a competitive edge in your growth strategy. Business email address Sign me up! This can give you a good starting point for identifying relevant keywords for your paid search campaigns. Get the newsletter search marketers rely on.

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Netflix shifts focus to ad-supported tier as subscriber growth surges

Search Engine Land

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. billion (up 17% YoY) Net income: $2.15 billion (up 44% YoY) Global subscribers: 277.65 million (up 16.5% By the numbers. Revenue: $9.56 YoY) What they’re saying. What’s next.

Growth 79
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How to drive SEO growth with structure, skimmability and search intent

Search Engine Land

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87
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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

The following are practical steps you can start using today to make your product the obvious choice for your target audience. They back that up with numbers, such as the amount of money theyve saved clients or the percentage of successful negotiations. Dont require lengthy sign-ups or excessive personal information.

Product 233