Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Negotiate aggressively with vendors, emphasizing the potential for growth and increased usage.

Negotiate 117

Negotiate Objectives and Key Results Technology Technology 117

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. Advanced budgeting, bidding and creative optimization tools make smarter spending easier than ever.

Campaign 128

Campaign Launch Growth Strategize 128

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 118

Territory Transportation Electricity Government 118

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 119

Strategize Technology Technology Growth 119

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. He partners with resellers, technology integrators and industry consultants to extend the platform’s reach.

GTM 114

GTM Product Cross-sell Profit margin 114

Martech

JULY 30, 2024

Every startup begins with the goal of growth. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Processing.

X-functional 116

X-functional Territory Customer Relationship Management CRM 116

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 103

GTM Product Drivers/motivators Strategize 103

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. These models mix in-house technology with third-party solutions. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 122

Retail Networking Transportation Hospitality 122

Martech

JULY 19, 2024

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. The most rewarding part?

Trust 117

Trust B2B Technique Represent 117

Salesforce

AUGUST 15, 2024

This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. CRMs offer a comprehensive view of customer data. Back to top.)

Product 89

Product E-commerce CRM A/B testing 89

Martech

JULY 16, 2024

AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.

Finance 126

Finance Non-Profits Click Through Rate Strategize 126

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology.

Campaign 129

Campaign Conversion Strategize Trust 129

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. These “skill byproducts” are essential to long-term success.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 114

Government Technology Technology B2C 114

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Case studies Why.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

Martech

SEPTEMBER 30, 2024

I am the first generative AI chatbot for marketing technology professionals. Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics.

Strategize 122

Strategize Campaign Follow-up Technology 122

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? No technology can replace it. We need to get wet and get in the game. Itll be good enough.

B2B 114

B2B GTM Commission Strategize 114

Salesforce

OCTOBER 29, 2024

A Center of Excellence (CoE) is a centralized team within an organization that manages all aspects, including leadership, best practices, research, and support and training, of a specific technology platform. As a result, your CoE will position your organization to achieve its strategic goals.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Salesforce

SEPTEMBER 9, 2024

Doing so will help you deliver better experiences for your clients and drive growth for your business. The siloed nature of data systems and the prevalence of legacy technology or “tech debt” pose additional challenges. It makes it difficult to effectively activate your data to improve your business and customer outcomes.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. It’s an organizational one.

Healthcare 108

Healthcare Retail Technology Technology 108

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 109

Price E-commerce Cross-sell Profit margin 109

Sales Hacker

OCTOBER 11, 2024

Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company. We just wrapped up our annual GTMfund retreat in San Diego.

GTM 114

GTM X-functional Pipeline Construction 114

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 112

Cross-sell Drivers/motivators Strategize Promote 112

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

B2B 114

B2B Engineering Education Trust 114

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Strategies for building relationships with PR outlets, reporters, and analysts. So you are number one.

GTM 101

GTM Engineering Electricity X-functional 101

Veloxy

OCTOBER 22, 2024

The Inner Workings of AI At the heart of AI’s effectiveness is machine learning , a technology that enables systems to learn from past data and improve over time. These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Processing.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Partners in Excellence

JANUARY 7, 2025

We’ve been working on developing new strategies to drive growth. One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. Which are your highest priorities?

Process 125

Process Strategize Clients Technology 125

Salesforce

SEPTEMBER 3, 2024

But what does it take to build a scalable business that can handle growth without sacrificing performance or customer satisfaction? Your systems must be prepared for this growth. How can you scale your operations to support smooth and sustainable growth? Anticipating spikes — whether from rapid user growth or peak events (e.g.,

Strategic planning 69

Strategic planning Growth Technology Technology 69

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s).

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116