Martech
NOVEMBER 1, 2024
The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Let’s revisit efficiency across these three stages.
Martech
SEPTEMBER 5, 2024
Demos: See the software in action, usually with a product specialist and a seller present. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. Freemium: A free version is available, but more advanced features require a license.
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Martech
JULY 17, 2025
For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic was simple: GTM costs are short-term, their benefits too uncertain and their ties to financial outcomes too tenuous to justify anything but immediate expensing.
Martech
JULY 10, 2025
” Most GTM organizations are built on dozens, even hundreds, of these micro-assumptions: that buyers move through a funnel, that awareness leads to interest, leads to consideration, leads to conversion, that more content equals more leads, that the right attribution model can resolve causality, and that activity equals value.
Highspot
JULY 9, 2025
And point solutions—even AI-powered ones—leave GTM teams drowning in disconnected data, unclear on what’s working, what’s not, and how to act with confidence. Nexus turns every GTM signal—spoken, shared, or shown—into role-based, real-time guidance. And it’s changing how GTM teams train, execute, and win—at scale.
Partners in Excellence
JUNE 8, 2025
As a very simplistic example, we’ve seen many of our traditional GTM models fail miserably. And we see the same thing with every other GTM or revenue models. And the model becomes our guiding principle for our GTM strategies. We focus on our GTM models, slotting our customers and execution strategies into our model.
Martech
SEPTEMBER 12, 2024
That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. This features a connection between customer and financial data and is aimed at supporting a range of GTM motions including recurring revenue, usage-based, and consumption-based strategies.
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