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Google launches confidential matching for data privacy

Search Engine Land

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Why we care. The big picture: Confidential matching is part of Google’s broader commitment to privacy and security.

Launch 90
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Integration isn’t a martech problem, it’s an organizational one

Martech

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. The technology didn’t change.

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Mastering AI and marketing: A beginner’s guide

Search Engine Land

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation. AI-powered technologies such as voice assistants (e.g.,

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The Convergence of Digital and Physical AI: Why Enterprise Leaders Can’t Ignore Robotics

Salesforce

Picture hospitals where automated systems manage medication delivery and supply restocking, allowing healthcare providers to advance patient treatment and bedside manner. In healthcare, Intuitive Surgical evolved from digital surgical planning to over 7,000 da Vinci robotic systems performing millions of life-giving procedures.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6

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This week’s AI-powered martech features, products and platforms

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0 As a result, more and more AI-powered solutions are being announced every day.

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The ChatGPT Moment: When 8 Years of Growth Happens in 8 Months

SaaStr

But adoption isn’t just about consumers: Almost all organizations report measurable ROI with GenAI in their most advanced initiatives, with 20% reporting ROI in excess of 30% Manufacturing, information services, and healthcare companies report AI adoption rates of about 12% What This Means for SaaS Founders 1.

Growth 79