SaaStr

AUGUST 7, 2025

Internal promotions create cultural continuity and loyalty External hires bring fresh perspective and experience Be transparent about layering decisions—share the why Prioritize clear career paths —growth drives retention I stayed at Slack for years post-vesting because I saw a strong future ahead. Don’t lose your early believers.

GTM

Hubspot

NOVEMBER 6, 2024

According to McKinsey , companies in telecom, power, gas, and healthcare can have 10-15% cost savings by using AI forecasting engines to automate 50% of workforce-management tasks. After training, the neural network uses new data, usually about promotions and recent sales trends, to forecast future demand.

Technique

Salesforce

OCTOBER 29, 2024

For example, a marketer could use an operational customer profile to identify customers who have recently purchased a certain product and send them a targeted email promoting a complementary product. Let’s say you’re a retailer looking to improve your customer service. Identity resolution: Understand how different types of data (e.g.,

Customers

Hubspot

FEBRUARY 12, 2025

At the time, I was part of a software services company. The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail. The importance of partnering with influencers, other entrepreneurs, and organizations in the AI space to cross-promote cannot be overstated. Healthcare.

Minimum Viable Product

Salesforce

FEBRUARY 10, 2025

Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. But until recently, only a few companies could afford to run a digital marketplace an experience that connects third-party sellers with buyers either alongside or in addition to a companys own products and services.

Healthcare

Salesforce

MARCH 3, 2025

Healthcare companies also depend on them to navigate regulatory requirements and coordinate with medical professionals and procurement teams during the sales process. Professional services firms , like consultants and legal practices, use Deal Desks to define service scope, pricing, and client expectations for major engagements.

Legal

Salesforce

APRIL 2, 2025

I have conversations with customers all the time, said Kyle Mey, industry advisor, strategy and innovation in healthcare and life sciences, at Salesforce. A healthcare provider, for example, could ask its AI agent to reveal information such as a patients health status. Same with an agent.

Healthcare

Salesforce

APRIL 16, 2025

Whether you need AI to improve customer service , speed up processes, or uncover insights, theres a model built to support your goals. You can apply these models across all areas of business, like marketing , finance , and customer service , to make smarter decisions. AI-powered sales assistants: Automate lead nurturing and follow-ups.

E-commerce

Heinz Marketing

FEBRUARY 21, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing The healthcare industry is constantly evolving, with new technologies and medicines being developed every day. As a result, healthcare marketers must be agile and adapt quickly to keep up with the changes. Why Modernize Healthcare Marketing?

Healthcare

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Healthcare

Heinz Marketing

FEBRUARY 15, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

Healthcare

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow.

Healthcare

Sales Pop!

OCTOBER 7, 2021

When someone sees a flyer, he or she needs to engage with it straight away if you want that person to take note of the product, service, or event you are advertising. Finding the right image that suits the thing you are promoting can make or break the flyer’s effectiveness at communication. To achieve that, you need a focal point.

Healthcare

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Healthcare

Sales Pop!

SEPTEMBER 6, 2021

New technological inventions are constantly being used in fields like healthcare and science, and we all live better lives for it. Additionally, with penetration testing services and top-notch security systems, running a company is much safer than in the past. Technology has made it easier to promote your business around the world.

Technology

Search Engine Land

DECEMBER 22, 2022

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. .

Promote

Hubspot

APRIL 3, 2015

Companies from every industry have made the leap into social media, but healthcare has lagged behind. Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Why is this? Thus, there''s this lovely void of which businesses can take advantage. 3) Advertise.

Healthcare

Hubspot

MARCH 18, 2015

Healthcare marketing isn’t easy. This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. Though Healthcare Marketing isn''t easy, reaching your audience has never been easier.

Healthcare

Veloxy

OCTOBER 26, 2023

Key Takeaways Become a medical device sales rep and gain exposure to the healthcare industry. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals.

Healthcare

Martech

OCTOBER 1, 2021

MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. It describes its mission as promoting health, wealth and happiness.

Healthcare

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services? Engage with followers, post regular updates about services offered, and share relevant industry news to enhance your agency’s online presence.

Healthcare

Martech

MARCH 14, 2024

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.

Trust

Hubspot

MAY 20, 2020

This can be a very lucrative time to promote your brand and convey your value proposition. For the healthcare and education verticals, now is the ideal opportunity to increase your brand awareness and create a positive sentiment around your brand. CTV/OTT Inventory. Search Volume & CPCs.

Healthcare

Sales Hacker

JUNE 14, 2021

Schneider needed to show how Sygma and other target accounts were being treated like the “middle child” by their service provider. They needed prospects to acknowledge both their gaps and the impacts to operations across the supply chain, the P&L, employees, KPIs, service performance, and customers.

GTM

Martech

OCTOBER 10, 2023

.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. HIPAA for healthcare), helping organizations mitigate risks and adhere to their ethical standards.

Government

Sales Hacker

DECEMBER 9, 2021

At Staples, I led the design and execution of a prospect benchmarking programs offering prospect ratings on the efficiency of their program to deliver office products and services to their employees. They call, thank them for their service, and offer to donate to their charity of choice, specific to veterans’ needs. Industry indexing.

Referrals

Martech

MAY 15, 2024

I think back when colleges were beginning to teach marketing, they were focused on the four Ps — product, price, place, promotion. I think that’s very important and you see it a lot in financial services products and healthcare. It used to be that employers gave employees healthcare.

Healthcare

Martech

OCTOBER 4, 2021

MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. It describes its mission as promoting health, wealth and happiness.

Healthcare

Salesforce

APRIL 1, 2022

The best way to start is to use previous customer data to choose the best promotional channel for your campaign and then personalize your content to reach your target audience. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Driving attendance to virtual events is hard.

Campaign

Salesforce

JUNE 15, 2022

The good news is our Trailblazers are already building stronger relationships with zero- and first-party data that customers provide with their consent–say, from marketing, commerce, service, and loyalty interactions where data is shared directly with the brand to enable real-time personalization, recommendations, and faster service.

Launch

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Target customers.

E-commerce

Salesforce

OCTOBER 20, 2021

Jonathan Edelheit, co-founder and chairman, Global healthcare resources. By the end of 2022 we’ll see managers evaluated [on their people skills] because then you’ll have real accountability,” said Jonathan Edelheit, co-founder and chairman of Global Healthcare Resources, a corporate health and wellness consultancy.

Healthcare

Miller Heiman Group

MAY 21, 2020

Solving customers’ problems is table stakes in the technology industry: customers simply expect field techs and service reps to, for example, be able to install or repair equipment. First, they have business needs for products, services and issue resolution. It’s hard to dazzle customers by fixing something really, really well.

Customers

ConversionXL

MAY 8, 2014

CRC Health, the nation’s largest specialized behavioral health-care service provider, netted 220% more leads. This research encouraged them to expand their online presence by adding a paid subscription service, BostonGlobe.com, to their existing free site, Boston.com. I’m handing my healthcare to you; can I trust you with my life?’”.

Customers

Hubspot

AUGUST 23, 2019

They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. Blogs are powerful business tools. Before we dive in, what is a blog ?

Gambling

Martech

APRIL 10, 2024

healthcare providers) Transcendent : Creating a positive ripple effect (e.g., Canva: Canva strikes a perfect balance between promoting its design platform and offering genuine value to its audience. Connect your product or service to a deeper purpose. Functional : Fulfilling basic needs (e.g.,

Pitch

Search Engine Land

MAY 4, 2023

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website.

Campaign