Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Save templates of high-performing outline formats.

Angle 130

Angle Objectives and Key Results Education Strategize 130

Heinz Marketing

SEPTEMBER 24, 2024

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Heinz Marketing

APRIL 30, 2025

times higher than those that dont, and companies integrating AI into forecasting have seen their forecast accuracy improve by 40%, enabling better strategic decisions. Those who lean into AI with a spirit of collaboration, continuous learning, and strategic focus will be the ones who not only adapt to the future but help shape it.

Strategize 81

Strategize Sales Technology Technology 81

Sales Pop!

MAY 26, 2023

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. By doing so, they can improve their sales team’s productivity and effectiveness, ultimately leading to increased sales revenue.

Objectives and Key Results 243

Objectives and Key Results Cross-sell Sales Strategize 243

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. You’ll be able to focus your efforts on high-impact areas that offer optimal returns. There are several important steps to help you assess feasibility, demonstrate product capabilities, and validate the relevancy of use cases.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Highspot

APRIL 14, 2025

By helping new reps become productive faster, you can accelerate their path to driving revenue for your business. How do you create an effective onboarding program that expedites sales productivity? To learn how to use Highspot to deliver high-impact onboarding, download our E-book. Wed love to hear from you.

High impact 52

High impact Government Quota Strategize 52

SaaStr

MAY 11, 2025

Dont just pick random accounts to blastbe strategic. Share How Similar Companies and Competitors Are Using Your Product. But do it right, everyone wants to learn what tools and products their competitors and peers are using. The ones who stick it out and master the craft often move into AE roles or other high-impact positions.

High impact 59

High impact Pipeline Strategize Prospecting 59

PandaDoc

MAY 2, 2025

Pricing isnt just a number you stick on a product or service. In this post, well explore three proven strategies for crafting a smarter pricing and quoting approach, and how PandaDocs built-in tools make these strategies scalable, repeatable, and high-impact. One of the most overlooked levers? Your pricing and quoting strategy.

Price 52

Price Drivers/motivators Legal Strategize 52

Search Engine Land

SEPTEMBER 5, 2023

These are the keywords you should use to estimate SGE impact. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business. There are 1,242 high-impact keywords we identified across all 23 websites.

CTR 142

CTR Technique Strategize Niche 142

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We put in place programs to attract channel partners (or if we are a channel, to attract the companies developing the products/solutions) getting them to sell our products.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

Salesforce

JANUARY 17, 2025

Whether its lowering the rate of product returns or reducing the cost of service cases, the effectiveness of commerce operations depends on keeping an eye on the ledger. Agentforce is equipped with actions that serve as tools for new levels of productivity, saving time and money, with fast time to value.

Growth 52

Growth High impact Repeat business Promote 52

Highspot

FEBRUARY 3, 2025

To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt. By driving your initiatives in Highspot, you gain a holistic view of every teams impact on business outcomes and unlock new visibility into go-to-market productivity.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

SaaStr

OCTOBER 3, 2022

What is the product strategy? Single-product or multi-product? Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market.

GTM 111

GTM Strategize Government Inside sales 111

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Technology 129

Technology Technology Government Legal 129

Salesforce

JUNE 7, 2023

A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. What makes microsites so successful and strategic is their simplicity. Develop a clear message for highest impact Determine what you want your audience to know.

Strategize 52

Strategize Pitch Launch Contract 52

Women Sales Pros

JANUARY 24, 2019

It’s sales kick off season again and you want a high impact, memorable event. We didn’t even mention the fact that your sellers may sell different products and services. Check it out at [link] About Lisa Magnuson: Lisa Magnuson is an expert in corporate strategic sales and TOP Line Account revenue building.

Entertainment 107

Entertainment Inside sales Consult Strategize 107

Sales Hacker

SEPTEMBER 30, 2020

I spoke to Nick and several of our other partners to find the answer to some simple, yet highly impactful, questions: Why are they still hiring? Since Linc Global had just hired a new head of sales and Karen had been brought in for customer success, the company was in a great position, strategically, to keep scaling the team.

Strategize 125

Strategize Sales Growth High impact 125

Partners in Excellence

MARCH 26, 2013

A critical element of any high impact sales process is “creating business justified solutions.” To develop a great business justification, we have to really understand what our products actually do–not how they work, not all the features and benefits, but how they help improve customer results.

Price 116

Price High impact Presentation Strategize 116

Salesforce

APRIL 14, 2025

A referral program is a systematic marketing approach aimed at incentivizing current customers to share a business’ products or services with their own network of friends, family or colleagues. Gain free products or services: Customers earn free items or premium upgrades. for first-time customers only, on certain products, etc.)

Referrals 59

Referrals Networking Promote Growth 59

ConversionXL

AUGUST 5, 2021

In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. an email notification sent once a user successfully completes a task within a SaaS product).

CRM 143

CRM Contact Consult X-functional 143

Highspot

JUNE 6, 2023

Boardrooms across the globe are dialed in on sales productivity, and rightly so. Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. What is Sales Productivity?

Closing 52

Closing Product Objectives and Key Results Quota 52

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Third-party data providers allow advertisers to target high-value audience clusters for demographic and behavioral attributes such as age, income, interests and location.

Campaign 116

Campaign Niche Territory Construction 116

Martech

DECEMBER 6, 2021

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year. Embrace automation.

Click Through Rate 106

Click Through Rate High impact Consult Campaign 106

Partners in Excellence

SEPTEMBER 18, 2023

But some of the things critical to putting high impact Competency Models in place, include: Cultural fit, behaviors, values, attitudes: Each of these is unique to the organization. Skills for selling capital equipment, consumer packaged goods, financial services, embedded products, or technologies are all very different.

B2B 142

B2B Sell High impact Represent 142

Partners in Excellence

DECEMBER 9, 2018

It may be selling the same product, because that’s the one we’ve had the most success with, while ignoring the entire product portfolio for which we have the responsibility to sell. The company business strategy is based on the entire product portfolio, not just part of it.

Territory 102

Territory Pipeline Commission Sales 102

Martech

DECEMBER 20, 2023

First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital transformation journeys.

Drivers/motivators 106

Drivers/motivators Strategize Transportation Technology 106

Partners in Excellence

MARCH 9, 2022

Strategic partnerships have existed in various forms for decades. We have many labels for them, Alliances, Strategic Partnerships, even Joint Ventures. We treat these differently, we manage them differently, and they may have huge impact on our organizations’ abilities to achieve our strategic goals.

Sell 77

Sell Strategic partnership Strategize High impact 77

Sales Hacker

JUNE 19, 2019

They’re great for generating leads, pitching your product, and converting first-time buyers into repeat customers. With triggered messages, you can run high-impact campaigns such as: Event sign-ups. Product upsells and cross-sells. But you need to be strategic about how you use it. But here’s the thing….

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Partners in Excellence

APRIL 7, 2019

We want, in these first calls, to engage the prospect in a credible, high impact conversation. We were really focused on getting them to think differently about how they designed and manufactured their products. The productivity of these people was stunning. Over 80% of those converted into qualified opportunities.

Manufacturing 99

Manufacturing Pipeline Prospecting High impact 99

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Deb Calvert – President at People First Productivity | Instructor at UC Berkley.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Sales Hacker

JULY 8, 2020

If you missed episode 116, check it out here: How to Form Great Habits and High Impact Behaviors at Work? Making something big even bigger with strategic revenue generation [12:03]. Michael has 15 years of experience running global sales and product teams across multiple software and FinTech companies. with Andrew Sykes.

Real Estate 125

Real Estate Strategize Launch Commission 125

Salesforce

FEBRUARY 21, 2024

A sales performance review is a one-to-one meeting where sales managers and reps discuss sales performance, productivity, goals, and career development. Here’s how to approach the sales performance review with a step-by-step structure so the conversation is productive, fair, and focused on growth. ” 7. .”

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Sales Hacker

MARCH 23, 2020

Forrester SiriusDecisions Summit is the must-attend experience for B2B sales , marketing and product innovators and trendsetters who drive growth in the most well-respected high-performing companies in the market today. Interactive marketplace and show floor engagements with leading marketing, sales and product technology vendors.

Sales 88

Sales Growth B2B Networking 88

Hubspot

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. It can be trained to create written narratives out of data, like simple reports or fact sheets.

Price 101

Price High impact Follow-up Technology 101

Salesforce

MAY 31, 2023

Hello, improved buying experiences and increased productivity! But with a single platform to manage data, integration, reuse, security, and DevOps, you can harmonize and transform your data into something that triggers action and helps you deliver high-impact results for customers.

Government 98

Government Customers Trust Service 98

The 5% Institute

JULY 27, 2023

In the realm of productivity and efficiency, the 80/20 rule stands as a game-changer. Over time, this principle found applications in various fields, becoming a guiding principle for strategic decision-making. For example, an e-commerce company might notice that 80% of their profits come from 20% of their products.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52