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A co-pilot approach to genAI (with prompt examples)

Martech

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Start your research journey with broad, open-ended questions that help map the territory. This includes the values of the Agile Marketing Manifesto. ” opens up multiple avenues for exploration.

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AI Role Play for Sales Managers: How to Train and Sell Better

Highspot

Customize AI Scenarios for Sales Managers Generic scripts may fall flat, but personalized role plays expose managers to the actual challenges they’ll face, such as handling pricing objections or mediating territorial disputes. Help them build confidence in handling objections. Resolve a team conflict that’s dragging down morale.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. The agility and expertise to support specific partner needs help them navigate their audience.

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The Ultimate Guide to Conversation Intelligence: How AI Improves Sales Success

RingDNA

Craft a High-Impact Follow-Up Email Developing and sending timely meeting email recaps is critical to building trust and moving the deal forward. There’s no easier way to connect emotionally with buyers – and to signal that they’ve been heard and understood – than to quote them directly.

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Why starting small with AI pilots before scaling is a mistake

Martech

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.

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Building a high-performing channel ecosystem

Highspot

To start, you should: Streamline the content search: Configure your global lists to include categories that your partners might fit intodifferent industries, regions, and personas. Bundle resources based on key categories: To serve a global audience, you can segment your partners by region, creating a new Spot for each.

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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

Are there emerging verticals or regions that offer untapped potential? This lets your team focus on high-impact, personal engagements. Personalize High-Impact Moments: For crucial touchpoints—such as account reviews, negotiation stages, or renewal conversations—encourage direct, personalized interactions.