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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits.

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How to transform your website into a continuous marketing powerhouse

Martech

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

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How to unlock the power of personalization through edge computing

Martech

It’s the kind of seamless, instant interaction that enhances user experience without customers even realizing what’s happening behind the scenes. Think about how speeding up mobile apps by handling key actions directly on the device — rather than in the cloud — could improve user experience.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. Fix this by simplifying the user experience, adding smart search filters, or spotlighting top-performing content on the homepage. Whenever you train your internal sales team, loop in your partners, too.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. We know our client was losing clicks and that AIO clicks are, in any case, a different user experience. Developing an improved strategy that considers these shifts. Closely measuring AIO and rethinking SEO KPIs.

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The hidden power of persona-driven UAT in martech success

Martech

While QA validates technical performance — configuration, delivery mechanisms and internal logic — UAT verifies that end users experience the platform as intended: that messaging appears at the right time, place and channel. Focus on the most critical and high-impact use cases first.

CRM
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Why your emails still miss the inbox even if you’re ‘in compliance’

Martech

Not only is it cold and uninviting, it also creates a terrible user experience. Dig deeper: 3 high-impact tactics to drive email engagement Bottom line: Beyond authentication Yes, you need to meet the authentication standards. People hit reply for a reason and most of the time, its something you want to hear.

B2C