Veloxy

JANUARY 23, 2024

Developing a successful field marketing strategy involves aligning with sales and marketing goals, deeply understanding the target audience, and continuously measuring and optimizing campaign performance for improved ROI. To grasp its full potential, we should explore its differences from traditional marketing approaches.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Partners in Excellence

APRIL 16, 2024

We spend 100’s of millions on SKO speakers, books, and training–all focused on doing the things that drive business, sales and marketing performance. We’ve got to have high quality funnels. The failure rates on any of those are extraordinarily high! I contribute my fair share to the clutter.)

Cross-sell 113

Cross-sell Pipeline Meeting Presentation 113

Partners in Excellence

MARCH 20, 2024

I test across different roles, markets, different issues. We are attracted to new, shiny objects, despite the fact they may not be really different or innovative. We should know who the top performing organizations in our ICP are, what separates them from the others.

Gaming 124

Gaming Engineering Presentation Start-ups 124

Search Engine Land

MAY 3, 2024

But there is a real difference between working because you have to and working because you enjoy your work. Their work performance might also suffer. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. Don’t get me wrong – burnout is real.

Contract 99

Contract Start-ups Drivers/motivators Meeting 99

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Try that with Performance Max, and you’ll force it into doing something it’s not built for. And performance certainly won’t be at max.

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

Martech

OCTOBER 23, 2023

That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown.

Finance 120

Finance Trust Market share Strategize 120

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. What he’s learned on both sides of the VC table is that the bar is really high for most VCs. Each VC has a different “flavor.” On the sales side, people hired way too much.

Quota 103

Quota Finance Drivers/motivators GTM 103

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. This indicates that they aim to increase spending as long as they maintain efficiency targets like ROAS or CPA. It includes input from more than 1,100.

Trust 86

Trust Campaign Drivers/motivators Growth 86

Search Engine Land

MARCH 27, 2024

Based on the press release, it seems Meridian does not differ from other MMM tools. For those times when you don’t have local data, Meridian still supports the traditional national-level approach. With Meridian, you can also play around with “what-if” scenarios to see how different strategies could have played out.

Strategic planning 113

Strategic planning Technique Drivers/motivators Territory 113

SaaStr

MAY 8, 2024

Until the second half of 2020, most companies had enough apps and weren’t looking on their own to spend more. It was never easy, and the easier times lasted too long. There is a whole generation of kids out of school and senior folks who were promoted who don’t know what it was like before the easier times.

Quota 84

Quota GTM Price Finance 84

Search Engine Land

JANUARY 23, 2024

However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend.

Territory 107

Territory Campaign Networking Construction 107

Partners in Excellence

NOVEMBER 2, 2023

I spend a lot of time with sales managers, at all levels. Too often, I hear the lament, “I don’t have the time to coach!” There is also a frequency bias toward high performers–largely because those are easier discussions. And they have less time to coach. I talk to them about it.

Pipeline 111

Pipeline Meeting Technology Technology 111

Search Engine Land

APRIL 26, 2024

You’ll quickly see if there has been an obvious change in visibility around the time of an algorithm update. Examine your performance reports, looking for changes in impressions, clicks or average position compared to the previous period. New or different SERP features could impact user interactions.

X-functional 123

X-functional User Experience UX Follow-up 123

Partners in Excellence

NOVEMBER 14, 2022

Lead times became very long, the ability to satisfy our customers’ needs were challenged. Reducing spending, reducing investments, reducing/eliminating many projects and change initiatives, reducing headcount. We are expected to get more done, with fewer resources and less support; all while our customers are reducing spending.

Pipeline 131

Pipeline Pitch Technique Clients 131

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. This helps advertisers gauge the impact of these engaged views on conversions. Why we care. Key benefits.

Launch 120

Launch Conversion Campaign Networking 120

Search Engine Land

SEPTEMBER 22, 2023

If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. That was immediately reversed when we returned spend. However, always take the time to test things for yourself. Clicks fell off by 20% compared to the previous period when we paused shopping.

Profit margin 112

Profit margin Non-Profits Campaign Clients 112

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Real-time does not have to mean right now.

E-commerce 110

E-commerce Hospitality Customers Strategize 110

Search Engine Land

MARCH 20, 2024

If this is what you’ve been doing, stop and schedule some time with the paid social team to address the following: If you can edit and write new copy, your platforms should be aligned on key phrases and approaches. Yes, these platforms can have different audiences, but that doesn’t mean the same ads won’t work (or not work).

Campaign 105

Campaign Strategize Follow-up Consult 105

SaaStr

MAY 16, 2024

Jason has noted the importance of a hybrid model and, in 2023, added that many CROs have said they want folks back in the office at least three days a week because those outside of the top 5% of performers suffer from a remote model. The distributed workforces of today are radically different than when Wade started,” Jason says.

B2B 78

B2B Angle X-functional Trust 78

Partners in Excellence

SEPTEMBER 28, 2023

When I started to write this post, I typed, “Is it a good use of their time?” We are constantly making choices based on time. But we attempt to make purposeful choices about how we invest our time This is what all the self-help books preach, and this is what we try to do to achieve our goals.

High impact 118

High impact Meeting Customers Closing 118

SaaStr

MAY 9, 2024

We had a great one last time with Luci Fonseca, Partner at Base10 Partners. US restaurant spending hit $1TN last year (up 40% since 2019) and online ordering is outpacing dine-in by 300%, but restaurants are getting squeezed by today’s providers. Activant Capital is thrilled to have invested in Owner multiple times already. #2.

Growth 82

Growth B2B Pipeline Strategize 82

Search Engine Land

APRIL 4, 2024

The contributing factors behind SEO performance are numerous, interconnected and often complex. We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Where is non-brand performance down? Where do you even start?

Referrals 123

Referrals CTR Territory Sports 123

Search Engine Land

OCTOBER 3, 2023

Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? This article will give you some to-dos that have helped many of my PPC clients get more revenue from their marketing spend. What is offline conversion tracking?

Conversion 117

Conversion SQL Campaign CRM 117

Partners in Excellence

SEPTEMBER 21, 2023

Time management is a huge issue for all of us, but particularly important for sellers. A lot of the conversation focuses on “freeing up time.” ” But as I think about it, is the issue really about freeing up time or is it about using our time more effectively? Or sales planning at 14% of seller time.

Territory 81

Territory High impact Negotiate Meeting 81

Martech

APRIL 23, 2024

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

Government 66

Government Campaign Customers Follow-up 66

SaaStr

JANUARY 31, 2024

Splunk’s core product is a platform for collecting and analyzing high volumes of machine-generated data. You’ll need those data slices at different times. Fundamentally, you need to know how much pipeline you have at every point in time, in what stages, and from what sources. And less of the other things.

Pipeline 100

Pipeline Sales Up-sell Meeting 100

Search Engine Land

JANUARY 17, 2024

Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: How do they differ? PPC campaigns can help achieve many objectives, so understanding the difference between KPIs and metrics is key to setting yourself up for success.

Objectives and Key Results 102

Objectives and Key Results CTR Campaign Click Through Rate 102

Sales Hacker

JULY 26, 2021

These tools allow users to send a link to someone else, and the person on the retrieving end can choose the time that works best from a selection of different time slots. Outbound prospecting shouldn’t be any different. Time spent on executing processes and less time spent prioritizing outreach.

Quota 121

Quota Cold Call CRM Sales 121

PandaDoc

MAY 9, 2024

It presents a snapshot of how your entire sales process is performing. It gives a summary of how healthy your sales pipeline is over time. Win rate paints a picture of how well the sales team is performing. For example, a win rate of 5% likely means your team is spending time on poor prospects.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Partners in Excellence

FEBRUARY 27, 2024

There were a few times in my selling career, I’d have to do deep research to begin to understand trends, challenges and issues facing my customers. A few times, I’d go to the New York Public Library on 5th and 42nd. Another time, I drove an hour outside NYC to spend an afternoon with one of our research scientists.

Cross-sell 126

Cross-sell Presentation Drivers/motivators Engineering 126

Spiro Technologies

SEPTEMBER 29, 2022

Everybody takes a different road before starting a career in sales. Some people jump right in after college, while others spend years doing something completely different before making the switch. Similarly, there are people who spend time in sales before moving onto something a little (or completely) different.

Negotiate 105

Negotiate Outside Sales Quota Sales 105

Martech

AUGUST 31, 2023

We’ll go to any length to attract, engage and capture customers, but we invest little time and effort into building and improving our teams. Perhaps it’s because marketers face countless priorities and unrealistic expectations and have too few resources or time to focus on building a high-performance marketing team.

Growth 128

Growth Start-ups Follow-up Meeting 128

Partners in Excellence

AUGUST 10, 2023

We (including me) spend a lot of time talking about the importance of coaching/developing our people. Unfortunately, high impact coaching is rarely done. One of the reasons, front line managers are probably so bad at this, is they probably don’t get a whole lot of high impact coaching themselves.

Territory 62

Territory High impact Pipeline Strategize 62

Partners in Excellence

JULY 14, 2023

Long time readers know I tend to be obsessed with Win Rates. We see this in report after report showing win rates in the high teens–generally 15-20%. We see this in report after report showing win rates in the high teens–generally 15-20%. Don’t waste time on deals that are not likely to be yours!

Pipeline 87

Pipeline Objectives and Key Results Objection handling Construction 87

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds?

E-commerce 83

E-commerce Hospitality Strategize Follow-up 83

Hubspot

MARCH 18, 2024

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. Positioning Time Over Money Regardless of the price of your product, whether it’s $1 or $1000, focusing on “time” over price can boost sales and customer satisfaction.

Price 76

Price Objectives and Key Results Pipeline Pitch 76

Search Engine Land

NOVEMBER 13, 2023

For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). It’s similar to Performance Max in that it’s a broad-scope campaign that limits your ability to target specific audiences. SUBSCRIBE See terms. Here’s why.

Campaign 114

Campaign Lead generation Conversion Growth 114