Search Engine Land

MAY 20, 2024

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). Tactics are the short-term moves you make to gain an advantage.

Non-Profits 115

Non-Profits Drivers/motivators Finance Service 115

Iannarino

JULY 31, 2021

The more you focus on these major outcomes, the better your results. Your goals and measurements should be based on these two outcomes. Grove introduced OKRs in his book High Output Management , outlining his approach to getting the right things done and continually improving results.

Objectives and Key Results 342

Objectives and Key Results Contract Sales Clients 342

Partners in Excellence

MARCH 12, 2024

It isn’t the smarmy, pushy approach using sleazy tricks and gimmicks that unfortunately is how it’s still perceived by many. Rather, it requires process, structure, discipline and collaboration with customers to help them improve their business outcomes. You are on the front line, making things happen.

Sell 132

Sell Assembly Line Territory Sports 132

Iannarino

MARCH 2, 2023

The Earl of Chesterfield For as long as anyone can remember, salespeople have been trained to identify their prospective clients’ problems and their implications. But by rushing the deal to get to the pain points, you break B2B selling and buying. "Whoever is in a hurry, shows that the thing he is doing is too big for him." —The

B2B 272

B2B Contact Clients Entertainment 272

Cerebral Selling

AUGUST 30, 2022

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! And the best part is, you can actually build your own version of this question from scratch using a tool I call my “open-ended discovery question builder”.

High impact 234

High impact Up-sell Networking Sell 234

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? With over 10,000 podcasts to choose from, you’ve come to the right place! Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

Search Engine Land

MAY 23, 2024

CRO aimed to fine-tune and optimize the user’s journey, making sure that each step was directed toward the desired outcome of conversion. ” This writer may have spent too much time watching “Bridgerton” lately. .” ” This writer may have spent too much time watching “Bridgerton” lately.

User Experience 91

User Experience Trust Conversion Drivers/motivators 91

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. A simple mindset shift can make a massive impact on your work as an SEO. SEO outputs vs. SEO outcomes: How do they differ?

User Experience 130

User Experience Growth Conversion Engineering 130

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. Customer insights.

Objectives and Key Results 123

Objectives and Key Results Strategize Technology Technology 123

Martech

MAY 13, 2024

We reached $40 million in recurring revenue but lacked a forum for collaboration and idea-sharing with our several thousand customers. Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. They are critical to scalable return on investment.

Growth 114

Growth B2B Launch Follow-up 114

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Build or buy? Build or buy?

Technology 130

Technology Technology CRM Finance 130

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 142

Customers Price Contact Campaign 142

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. Prompt: What is data-driven, targeted marketing? Understood?

A/B testing 119

A/B testing Click Through Rate Objectives and Key Results Campaign 119

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. Determine if your marketing measurement was maintained through an external vendor. Invest more heavily in first-party data collection.

Technique 118

Technique B2C User Experience Strategize 118

Closing Bigger

MAY 21, 2024

You can find episode 1 here: “ The Marriage of AI and Messy Humans. “ In this episode, we focus on the concept of collaborating with AI, exploring how it can augment human capabilities rather than replace them. This is a lengthy episode so with the assistance of AI (Vidyo.ai ” – Nick Usborne 3. Using Meta.ai

Objectives and Key Results 105

Objectives and Key Results Proposal Writing Strategize Sales 105

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand.

Niche 142

Niche Intrinsic Campaign B2B 142

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Government 68

Government Campaign Customers Follow-up 68

Salesforce

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Trust 126

Trust Customers Healthcare Service 126

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. Demonstrates how well the product meets the user’s needs. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance.

Customers 93

Customers Real Estate Education Conversion 93

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Government 124

Government Customers Healthcare Promote 124

Salesforce

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world.

Growth 125

Growth Teamwork Trust Pitch 125

Martech

AUGUST 1, 2023

However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.

Hospitality 98

Hospitality Teamwork Healthcare Clients 98

SalesLoft

MARCH 28, 2024

As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. One of the things that your team were brilliant at [was] the heavy lifting. “One One of the things that your team were brilliant at [was] the heavy lifting.

Technology 90

Technology Technology Gaming Trust 90

Highspot

OCTOBER 3, 2023

By leveraging enablement to build a high-performing sales team, drive efficiency with the right tech stack, and employ an effective strategy, you can achieve consistent sales outcomes. Invest in Your People to Develop and Retain Top Talent Empowered sales teams drive stronger results.

Sell 91

Sell Commission Quota B2B 91

Partners in Excellence

NOVEMBER 9, 2023

We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. I continue to imagine, “Wouldn’t it be great if I could achieve my desired level of fitness, without having to go to the gym for an hour every day! Technology has become our savior.

Pipeline 135

Pipeline Drivers/motivators Technology Technology 135

Highspot

MARCH 21, 2024

survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Search Engine Land

APRIL 8, 2024

This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. So, changing your price won’t necessarily make customers think your service is better.

Service 108

Service Trust Clients Price 108

Martech

MAY 9, 2024

But I know you think they’re trying to implement some over-complicated solutions. There will be some disillusionment for people who thought this is a panacea, where you don’t need any data structure because this is an intelligent technology. A: You’re right. A: Yes and no. A: A hundred percent.

Appointment 103

Appointment Technology Technology Follow-up 103

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Growth 98

Growth Cross-sell Promote Price 98

Salesforce

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.

Commission 116

Commission CRM Education Trust 116

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. What’s missing is a strategic approach that unites all your revenue-generating teams.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. This article explores how SEO and UX interact and why it’s important not to sacrifice one for the other. Nowadays, people judge a website by how it looks, works, and how easy it is to use.

UX 121

UX Strategize User Experience Engineering 121

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaign management software helps keep stakeholders organized. creative, media, brand, legal). Organization.

Campaign 110

Campaign Assembly Line Launch Government 110

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Create a data-based content strategy.

Campaign 143

Campaign Strategize Gaming Presentation 143

Martech

MAY 16, 2023

Do they have the skills needed to adopt this technology and take full advantage of its capabilities? There is still human supervision [required] when it comes to data inputs or [telling the AI] what the purpose is to have successful outcomes,” said Butler. They can help you write faster, they can improve SEO in fact.”

Entertainment 129

Entertainment Technology Technology Consult 129