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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Additionally, The Sales Babble Podcast provides comprehensive sales insights, featuring successful business leaders who share their personal experiences and lessons learned. Looking for the best sales podcasts to boost your numbers and master the art of the deal? With over 10,000 podcasts to choose from, you’ve come to the right place!

Gaming 233
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Thought leadership: The human element your marketing needs

Martech

That’s where “thought leadership” comes in. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. What is thought leadership again? Why is human thought leadership so valuable right now?

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“It’s Better To Look Good Than Be Good….”

Partners in Excellence

” And we are totally bewildered by things we see happening in sales. ” Andy made a comment, “Sales is becoming so performative… ” We started diving into what that means, I won’t discuss it much in this post, Andy’s writing a fantastic book that goes deeply into this.

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Mastering Reflection: A Roadmap to Success in Career Growth and Business Development

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Reflection of the past is a key piece to how we look at and shape the future.

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Cutting through the hype: Generative AI adoption in B2B

Martech

United in hesitancy and confusion Boston Consulting Group gives us some numbers that’ll probably make you feel comfortable — 62% of companies are stumbling over a talent and skills gap, 47% can’t figure out where to invest and 42% are scratching their heads over how to deploy AI responsibly. Ah, there it is again — the genAI buzz.

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LinkedIn Ads rolling out generative AI, new ad formats

Search Engine Land

LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads. Conversation Ads and Thought Leader Ads. These two new ad formats are not new, but they will become generally available starting in July. Why we care. Testing Generative AI.