Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Reporting improvements Better understand how your company performs compared to predefined ranges of data by using the new gauge visualizations (beta) in the custom report builder.

Legal 122

Legal Contact Territory Prospecting 122

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

E-commerce 137

E-commerce Cross-sell Drivers/motivators Prospecting 137

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Welcome to 2024! I didn’t invent this exercise.

Government 137

Government Strategize Start-ups Technique 137

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Remote vs. In-Person: Which is Better?

B2B 65

B2B Angle X-functional Trust 65

Heinz Marketing

SEPTEMBER 24, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As Q4 approaches, it’s a great time to pause and reflect on performance throughout the year. Sales Enablement In B2B, it’s crucial to provide sales teams with the right tools to close deals effectively. you’re seeing great results, or B.

User Experience 114

User Experience B2B Lead generation Campaign 114

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 117

Go To Market Lead generation Sales Meeting 117

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Let’s get into it.

GTM 95

GTM Growth Cross-sell Referrals 95

Search Engine Land

MARCH 20, 2023

Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. But it’s one thing to say, “Set goals for your content marketing.” Because, without goals, content is just content.

Education 102

Education Trust Engineering Up-sell 102

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Partners in Excellence

OCTOBER 12, 2020

Was just reading yet another post with “market data” declaring prospecting the most difficult aspect of sales. Thousands of blog posts about both the difficulty and importance of prospecting have been published in the past 5-7 years. We, too often, avoid it until we are forced to.

Prospecting 165

Prospecting Pipeline Sales Contact 165

Heinz Marketing

JANUARY 28, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Overconfidence and AI By Seth Godin Seth suggests we insert our own preface with AI outputs, read why. What Does Product-Market Fit Feel Like?

B2B 109

B2B Customers Strategize Contact 109

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The same pattern can also be seen with Monzo.com.

Engineering 122

Engineering Growth Education Territory 122

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Pushy sales tactics. What is lead nurturing?

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Salesforce

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Start-ups 130

Start-ups Consult Drivers/motivators Networking 130

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 120

B2C Retail B2B Campaign 120

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares. What should you focus on when creating it?

Entertainment 96

Entertainment Education Strategize Follow-up 96

Lead Fuze

JANUARY 6, 2022

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. This trust, in turn, boosts your B2B sales and leads. Long Sales Cycle. The Importance of B2B Storytelling.

Technique 105

Technique B2B B2C Contract 105

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 86

CTR Electricity Real Estate X-functional 86

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey.

Click Through Rate 105

Click Through Rate Campaign Trust User Experience 105

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B 123

B2B Cold Call Sales Technique 123

Salesforce

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Action item : Check out this post for six easy (we mean it, easy!) tips on how to write better AI prompts. That’s a false choice.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? But how you collect customer data will need to change, too. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. We can show you how. This demand for personalization will only continue to grow.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Search Engine Land

DECEMBER 27, 2023

Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Until at last, here we are, with no more year left to go!

Engineering 129

Engineering Follow-up Launch Start-ups 129

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Niche 141

Niche Commission UX Trust 141

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. It depends.

Campaign 138

Campaign Drivers/motivators Clients Technology 138

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content? Well – not necessarily!

Strategize 106

Strategize Referrals Contact Pipeline 106

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work.

GTM 100

GTM UX Go To Market CRM 100

Lead Fuze

JULY 20, 2023

Understanding how to make a headline can be the difference between your content being overlooked or attracting a wide readership. As sales reps, recruiters, startups, marketers, and small business owners know all too well, writing headlines that grab attention is crucial in today’s fast-paced digital world.

Engineering 52

Engineering Technique Contact Follow-up 52

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 121

Pipeline B2B Niche Technology 121

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Trust 101

Trust Promote Entertainment Contact 101

Search Engine Land

OCTOBER 18, 2023

AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 109

Real Estate Campaign Conversion Pitch 109

Sales Hacker

SEPTEMBER 22, 2023

Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Take a more hands-on approach to inside sales.

GTM 89

GTM X-functional Inside sales User Experience 89

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

User Experience 108

User Experience CTR Click Through Rate Engineering 108

Search Engine Land

DECEMBER 6, 2023

In this more focused time period, they compare options, read reviews, and delve deeper into the specifics of each solution. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

B2B 108

B2B B2C CRM Engineering 108

Heinz Marketing

AUGUST 8, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand. What better, cheaper way than your own blog? On Measuring Sales Performance.

B2B 127

B2B Clients Closing Conversion 127

ConversionXL

DECEMBER 2, 2020

It assumes, however, that accurate advice on what you should do is as valuable as advice on how to do it—the “Should-How Fallacy.” When it comes to content marketing, all the branding and differentiation (and money) is in the latter. So how do you get content to where it should be? They need you to show them how to do it.

Niche 161

Niche B2C Networking Contact 161

Heinz Marketing

SEPTEMBER 10, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In this blog post, Art Petty lays out several reasons (and 20 prompts) for a keeping a professional journal. How to Make Your Ideas Come to Life.

B2B 105

B2B Objectives and Key Results Sell Government 105