Search Engine Land

MAY 7, 2024

In March, the number of Person entities in the Knowledge Graph increased by 17%. In March, the number of Person entities in the Knowledge Graph increased by 17%. Restructuring the Knowledge Vault to focus on important subtitles for user trust to improve the algorithms’ application of E-E-A-T signals. The Killer Whale is back.

Trust 112

Trust Growth Start-ups Education 112

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. The repercussions?

Territory 122

Territory Consult Price Start-ups 122

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition.

Click Through Rate 104

Click Through Rate CTR Campaign Territory 104

Search Engine Land

MAY 13, 2024

If you aren’t thinking about user needs, personas and intent, you’re already failing. Make it rank for this keyword.” If you’re doing a small affiliate site that you can easily throw away and restart later, that risk might be worth it. Search engines don’t owe you traffic It’s not a level playing ground.

Engineering 136

Engineering Legal Start-ups Trust 136

Martech

MAY 2, 2024

When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities.

B2B 117

B2B Drivers/motivators CRM GTM 117

Adaptive Business Services

MAY 1, 2024

Gary and I have stunningly similar sales backgrounds as well as our belief in the importance of developing selling fundamentals. Gary mentioned that he has always focused on making quality calls but has now modified that approach to include quantitative values as well. It all depends on the numbers. Those kinds of ratios.

Appointment 77

Appointment Cold Call Sales CRM 77

Partners in Excellence

MAY 1, 2024

He always said, in a very affected accent, “It’s better to look good than feel good” and “You look marvelous…” Reflecting on our conversation and the performative aspects of selling, it seems too many are living by a mantra, “It’s better to look good than do good.”

Technology 115

Technology Technology CRM Pipeline 115

Search Engine Land

APRIL 16, 2024

Understanding how, when and why Google makes these updates can help businesses be better prepared and implement defensive strategies to prevent incorrect information from surfacing and negatively impacting the business. How often does Google update GBP listings? contact page information and schema declarations).

E-commerce 103

E-commerce Government Follow-up Contact 103

Partners in Excellence

APRIL 9, 2024

We tend to make things more complex or more difficult than they need be. We make our work harder than it should be, then as a result find our calendars overwhelmed. I won’t pretend to suggest this means you work fewer hours, but I do believe this enables you to extract more meaning from the hours you work.

CRM 126

CRM Technology Technology Pipeline 126

SaaStr

MAY 8, 2024

For folks on social who complain about how hard the market is, most of them aren’t hireable. You were supposed to change the world and be utterly disruptive to succeed. How Does That Impact Sales and Marketing? How Does That Impact Sales and Marketing? How do you budget this? Let’s start with the meta. “I

Quota 82

Quota GTM Price Finance 82

Search Engine Land

MARCH 14, 2024

Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Why we need to test SEO strategies Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO. Ideate, optimize, test, refine.

A/B testing 110

A/B testing Click Through Rate UX Engineering 110

Search Engine Land

FEBRUARY 13, 2024

When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. That’s awareness.

Non-Profits 117

Non-Profits Campaign Strategize Growth 117

Search Engine Land

MAY 14, 2024

However, there have been updates to RSAs you must be aware of. Here’s a rundown of everything you should know about RSAs in 2024. Here’s a rundown of everything you should know about RSAs in 2024. This takes more control away from the advertiser, as how RSAs appear can never be guaranteed.

CTR 110

CTR Campaign Legal Launch 110

SaaStr

MARCH 22, 2024

Tracy Young , CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. The highs and lows always come, usually involving the people on your team. The path to Cheif Revenue Officer (CRO) is different for many people. Each of these CROs describes what their worst day is.

Finance 95

Finance Territory Quota Presentation 95

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. For example, you could mark an important event like a purchase or newsletter subscription as a key event.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

Partners in Excellence

JANUARY 23, 2024

Time management has always been an important concept. With each new initiative, identify two initiatives you are stopping. If you can’t do this, you haven’t thought through things deeply enough. I can remember reading all sorts of books on effective time management, even back to college days.

Objectives and Key Results 110

Objectives and Key Results Technique Presentation Closing 110

Highspot

MARCH 21, 2024

We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. A recent McKinsey & Co.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Salesforce

MAY 6, 2024

Is your business ready for an audit? We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. No, not the kind involving accountants and IRS agents.

Legal 116

Legal Territory Trust Technology 116

Search Engine Land

APRIL 4, 2024

There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. Where do you even start? Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Google Search Console can tell you fairly quickly. Is this a brand problem?

Referrals 122

Referrals CTR Territory Sports 122

Partners in Excellence

JANUARY 12, 2024

After all, we have to send 1000s of emails a day, we have to make 100s of calls, we have to spend hours doing outreach in LinkedIn and other channels. And for those that eventually do make a decision, we end up winning about 15% of them. And even with all this hard work, fewer and fewer are making their goals and achieving their OTE.

Sell 115

Sell Commission Up-sell Quota 115

Search Engine Land

MAY 17, 2024

With little more than a month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data. Phase 1: Make a plan Before archiving data, it’s important to decide: What specific data is important to you? At what cadence do you review data?

SQL 95

SQL Follow-up Quota Start-ups 95

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. For example, you could mark an important event like a purchase or newsletter subscription as a key event.

Gaming 108

Gaming Conversion Objectives and Key Results Referrals 108

Search Engine Land

OCTOBER 11, 2023

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. But how big will that impact be? It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results.

CTR 133

CTR Electricity Real Estate Angle 133

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. Now you may be wondering how you can ensure marketing and sales alignment – especially if you’re working with a team outside your organization – and if it is really that important.

Go To Market 119

Go To Market Lead generation Sales Meeting 119

Search Engine Land

FEBRUARY 23, 2024

After that, how you can improve prompts to get even better answers from me. Prompt: What are the three most important areas you would focus on when creating a SEO technical audit? Indexing: It is crucial to check how many pages of your website are indexed by search engines.

Construction 114

Construction Engineering Presentation User Experience 114

SaaStr

DECEMBER 13, 2023

Numbers don’t lie, but sometimes the stories we tell around them do. Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage.

X-functional 117

X-functional Trust Presentation Drivers/motivators 117

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization. Are you ready to create your own masterpiece?

Electricity 136

Electricity Represent Niche Campaign 136

Lead Fuze

DECEMBER 15, 2023

Ever wondered how successful entrepreneurs like Richard Branson and Elon Musk seemingly turn every venture into gold? But what is this elusive trait, and more importantly, how can you develop it? How do you develop a business growth mindset? How can I train my mind for business? Let’s go!

Objectives and Key Results 105

Objectives and Key Results Networking Growth Strategize 105

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. That means turning to any number of AI-powered tools and features regularly. To some extent, we all are. It’s coming from every direction.

CRM 125

CRM Technology Technology Campaign 125

Search Engine Land

JANUARY 24, 2024

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. You might be asking, “Alt text for SEO has minimal impact, so why bother?” And using AI makes the task efficient and cost-effective.

Follow-up 137

Follow-up Niche Technology Technology 137

Search Engine Land

NOVEMBER 1, 2023

Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. The core component of your business’s local SEO strategy will be its local listings. It’s important to note that Google is not the only location-based listing platform you should be aware of.

Sports 122

Sports Angle Click Through Rate Engineering 122

Search Engine Land

MARCH 19, 2024

This article explains how notability and transparency help establish a brand’s trustworthiness and credibility in the eyes of both consumers and Google. Equally important: in December 2022, they replaced references to “website” with “website owner” 20 times. They increased the number of mentions of content creator (a.k.a.

Niche 138

Niche Trust Gaming Negotiate 138

Search Engine Land

FEBRUARY 12, 2024

This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines process human language as signals and noise, not words and concepts. We’ll cover: How machines process human language as signals and noise, not words and concepts.

Technique 123

Technique Engineering Electricity Niche 123

Search Engine Land

SEPTEMBER 14, 2023

More specifically, how we can use generative AI to help with scalability. SEOs are debating the value and efficiency of AI-generated content, and deciding how to use it at scale as part of their SEO strategy. There have been countless articles covering how to scale SEO content quickly with AI… or how to scale without using AI at all.

User Experience 135

User Experience Legal Engineering Pitch 135

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

A/B testing 111

A/B testing Campaign Click Through Rate Promote 111

Search Engine Land

APRIL 8, 2024

Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? Does price impact your service quality? No, price is not part of how customers would view the quality of your service.

Service 101

Service Trust Clients Price 101

Martech

JANUARY 22, 2024

What has changed is the impact the results have because of how many decisions are now made by AI. But no matter how well-sourced and clean your data is, it cannot account for the significant number of people whose data is missing One such group is women. What do you do when it’s a case of non-existent data?

Government 110

Government Education Technology Technology 110