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Introducing “Radical Lessness”

Partners in Excellence

Ironically, despite activity levels and “doing more” skyrocketing, somehow, we seem to be achieving less. Well, obviously, it’s to do less! I’ll double down on my original answer, “It’s the pursuit of ‘Radical Lessness!'” So what do we do in the pursuit of Radical Lessness?

Meeting 72
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SEO year in review 2023: The year of generative AI

Search Engine Land

When Bard was introduced, there were no links or citations to the sources used to generate its AI answers, with some seeing this a declaration of war on publishers. Google seemed to change its stance on AI content this year, less than a year after warning against AI written content. ” Citations were added later.

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Why automation is the future of lead management (and RevOps)

Martech

Slow lead processing makes it 7x less likely you’ll ever qualify your leads. Here’s the harsh truth, 58 % of business professionals say less than half of their applications have netted a positive ROI. Introducing RevOps frameworks: Lead management. Fast and reliable lead routing is extremely important for lead management.

SQL 99
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2023 Predictions: Digital media and advertising

Martech

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. The ad-free Netflix option is less than half the price of its $20 “Premium” plan. Ads will allow them to pay less. You have to actively seek them out and include them not for selling, but for sharing and co-creating.”.

Sports 111
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

So when’s the right time to invest more in sales and marketing when we’re all trying to become radically efficient ? PLG flips the traditional sales model and is less about the executive buyer and more about the end user. There are a few scenarios where you may want to introduce a sales motion into a PLG motion.

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Microsoft on the future of advertising and conversational AI

Search Engine Land

That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. It's less about how many people are seeing the ads and more about the questions people are asking the new Bing, and how we respond to those queries. But it does help!"

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How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential

SaaStr

Before even introducing SDRs as a function, there was a heavy focus on outbound. The less obvious benefit is you have a training ground to promote SDRs into the most successful AEs in the business. These things radically changed the SDR environment, both in terms of where SDRs were focused and aligning incentives with the business.