Martech

NOVEMBER 19, 2021

NBC Universal has partnered with Yahoo to give marketers direct access to Peacock streaming and live content inventory through the Yahoo DSP. The inventory is programmatic guaranteed, which helps in the upfront and scatter-buying processes.

Sports 108

Sports Campaign Service Process 108

Martech

JULY 12, 2022

Inflation, decreased budgets for advertising, and limited inventory due to continued supply chain delays are challenges the retail giant and the independent retailers on the marketplace will face this Prime Day,” said Lauren Lang, senior content manager for Constructor, an AI search and discovery technology company for retailers. “For

E-commerce 90

E-commerce Retail Entertainment Price 90

Search Engine Land

JANUARY 30, 2024

Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad delivery will be available by the end of March (an exact date was not confirmed). Why we care.

Launch 98

Launch Legal User Experience Presentation 98

A Sales Guy

MAY 15, 2013

This week’s WITCE Wednesday is going to be on inventory velocity. Inventory velocity is the speed or rate at which inventory is cycled with a given period for each item. Another term I’m going to add to this post is inventory turns. Inventory turns is the rate at which inventory turns in total.

Manufacturing 110

Manufacturing Retail Up-sell Quota 110

Hubspot

MAY 18, 2018

How many sprockets are in Sammie's inventory ? These types of questions aren't just relics of elementary school -- they're also challenges inherent to inventory management. Inventory management goes beyond simple arithmetic. Inventory Management Definition. Inventory Management Software. Price: Free.

Manufacturing 72

Manufacturing Technique Price Retail 72

Search Engine Land

MARCH 20, 2024

The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus. Why we care. What is DRAX?

Territory 102

Territory Launch Technology Technology 102

Search Engine Land

APRIL 10, 2024

Learn more about the LIA inventory feed specification. Pickup method [pickup_method] will no longer be required to enable pickup for your offers.

Product 125

Product Government Finance Price 125

Search Engine Land

JULY 13, 2021

This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services. Please visit Search Engine Land for the full article.

Retail 98

Retail Engineering Service Sell 98

Search Engine Land

MARCH 11, 2024

Despite the Global Head of Media’s belief that their brand had minimal exposure to MFA inventory in 2023, Adalytics found that the brand spent over $10 million on MFA websites. Many demand side platforms (DSPs) have been observed transacting Made for Advertising inventory, including: Roku OneView. Smart AdServer. Google DV360.

Non-Profits 128

Non-Profits Gambling Drivers/motivators Government 128

Search Engine Land

NOVEMBER 27, 2023

All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. Take a look at the revised Policies to see if there’s an impact on your Video Inventory. How the Video publisher policy is changing.

Gaming 107

Gaming Start-ups Follow-up Engineering 107

Search Engine Land

FEBRUARY 22, 2024

This adjustment acknowledges the crucial role these factors play in maximizing the benefits from the wide range of inventory and formats offered across Google channels. Moving forward, the quantity and diversity of assets will play a more significant role in determining Ad Strength for Performance Max campaigns. Why we care.

Campaign 129

Campaign Conversion Meeting Process 129

Search Engine Land

NOVEMBER 2, 2023

Estimated Impact in Google Ads This tool helps you assess the impact of your settings on inventory, impressions, and costs. – Tailoring YouTube ad placements YouTube now offers expanded suitability inventory types to more areas, including YouTube Shorts, allowing marketers to align their campaigns with specific content categories.

Networking 121

Networking Trust Campaign Engineering 121

Martech

APRIL 19, 2024

Inventory management : In supply chain management, data analytics predict demand fluctuations, ensuring inventory levels align with market needs. This efficiency prevents stockouts or excess inventory, optimizing operational costs and meeting consumer expectations.

Retail 110

Retail Campaign Strategize Strategic planning 110

Search Engine Land

NOVEMBER 28, 2023

Filters to examine data related to revenue drivers and inventory metrics. All publishers leveraging Microsoft Monetize to sell owned and operated inventory can use Monetize Insights to analyze their ad revenue performance. Contextual bid rejection details, such as demand issues, ad quality settings and price floors. Why we care.

Launch 104

Launch Drivers/motivators Price Up-sell 104

Search Engine Land

DECEMBER 7, 2023

This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Inventory management. Alert you to changes in pricing or inventory levels.

Retail 98

Retail Product Non-Profits Profit margin 98

Search Engine Land

OCTOBER 26, 2023

As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search, YouTube, Gmail, Discover, Maps, and Display. Search themes also help you find audiences across channels based on users’ search behavior.”

Campaign 123

Campaign Launch Promote Engineering 123

The Sales Hunter

FEBRUARY 22, 2013

Yes, you can discount your price as a way to close-out inventory or to get out of a particular business. Just because finance says to drop the price to get rid of old inventory does not mean you should do it. In this manner, you can still liquidate the inventory without putting at risk any long-term price/value relationships.

Price 72

Price Closing Finance Drivers/motivators 72

TrackStreet

JANUARY 2, 2019

If unauthorized sellers have gotten their hands on your inventory, you’re going to learn about it eventually. But if you aren’t proactively monitoring your products’ resale activity online, you might discover the problem too late to prevent damage to your brand, including negative word of mouth, price degradation and declining sales.

Retail 40

Retail Price Sell Product 40

Search Engine Land

OCTOBER 16, 2023

“Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and other Google surfaces,” Google announced. Google provides two ways for dealerships to add their inventory. This comes with new reports and debugging tools within Google Search Console. Vehicle listing structured data.

Territory 128

Territory Launch Engineering Clients 128

Search Engine Land

APRIL 1, 2024

Google’s Vehicle Listing Ads enable auto advertisers to display their full inventory directly to consumers searching for vehicles on Google. VLA support both new and used vehicle inventory from dealers, retailers, aggregators or original equipment manufacturers (OEMs). What are VLA? Eligibility. Individuals. Auto brokers.

Original Equipment Manufacturer 90

Original Equipment Manufacturer Manufacturing Retail Price 90

Salesforce

SEPTEMBER 25, 2023

For example, supply chain leaders wanted to use AI for, among other things, balancing inventory based on projected demand, and its ability to deliver based on those projections. With 200 factories and tens of thousands of suppliers, it’s impossible for humans to ensure optimal inventory levels.

Electricity 133

Electricity Appointment Sports CRM 133

Search Engine Land

DECEMBER 7, 2023

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This inventory requires the use of the invalid traffic-only cookie as it plays a crucial role in safeguarding against invalid traffic, a prerequisite for programmatic demand. Authorized Buyers. Open Bidders. SDK Bidding. Why we care.

Legal 120

Legal Consult Process 120

Search Engine Land

AUGUST 10, 2023

Image: While TikTok and Reels may be solely focused on video, other ad networks are still largely driven by image ad inventory. This ratio will allow you to run on most Meta inventory, including Facebook/Instagram Feeds, Instream Videos, Video Feeds, Reels and the right column. Get the daily newsletter search marketers rely on.

Price 96

Price Promote Networking Engineering 96

Hubspot

SEPTEMBER 30, 2015

Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Seems like starting an ecommerce company with zero inventory would be easy, if that’s all there is to it, right? Unless you discover the beauty of dropshipping. Well, not so fast.

Manufacturing 65

Manufacturing Follow-up Start-ups Service 65

Search Engine Land

OCTOBER 9, 2023

Distorting auction competition: Limiting real-time bidding on publisher inventory to its ad exchange, and impeding rival ad exchanges’ ability to compete on the same terms as Google’s ad exchange. Gut Google's tech stack : Google provides inventory and the buy-side of delivering digital ads.

Legal 122

Legal Engineering Price Launch 122

Search Engine Land

AUGUST 8, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Google Ads is rolling out several new features ahead of the holiday season. Why we care.

Launch 98

Launch Retail Campaign Engineering 98

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Google Ads is rolling out several new features ahead of the holiday season. Why we care.

Retail 97

Retail Campaign Launch Product 97

Search Engine Land

AUGUST 3, 2023

Profitability-based account structures The easiest and fastest way to start is with margin- or inventory-based structures. Inventory status. Inventory status The inventory should be clustered in priority or inventory status on a scale like low, medium or high to make it useful. Campaign segmentation.

GTM 96

GTM Campaign Price Account management 96

Salesforce

FEBRUARY 15, 2024

This helps retailers minimize stockouts, reduce overstock, and improve overall inventory efficiency. Use AI to improve loss prevention efforts Retail shrinkage, or inventory loss as a percentage of sales, is on the rise. AI assists with your radio frequency identification (RFID) efforts to track inventory in real time.

Retail 92

Retail Promote Strategic planning Price 92

Martech

APRIL 12, 2023

CTV is the fastest growing digital ad channel because of its inventory and adtech precision. That’s all due to the wide range of inventory available, from free ad-supported services up to very premium opportunities on ad-supported streamers like Netflix. Dig deeper: CTV added to Kroger’s retail media business Higher-quality inventory.

Retail 101

Retail Gaming Networking Campaign 101

Sales Pop!

AUGUST 1, 2023

With a good internet connection, you can respond to customer queries in time, quickly update your inventory, optimize your store, and do so much more. Keep an eye on the inventory Managing inventory can be tricky as you can’t go overboard and spend all your resources on stocking up and you can’t afford to run out of the product.

E-commerce 97

E-commerce Price Sales Up-sell 97

Search Engine Land

NOVEMBER 7, 2023

PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. Why we care. Leveraging AI.

Campaign 134

Campaign Engineering Clients Technology 134

Martech

DECEMBER 5, 2023

goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. billion yearly The study found that if advertisers were able to measure and price inventory based on its quality, they could achieve an approximate 20% increase in ad spend productivity. Another $0.35

Price 97

Price Represent Campaign Closing 97

Search Engine Land

MARCH 18, 2024

Lowe’s is launching its first offsite retail media offering on Google Search and Shopping inventory, using a managed service model today and partnering with SA360 on the journey toward self-service options for their brand partners in the future. ” Google partnered with Lowe’s as an early beta partner. Why we care.

Retail 104

Retail Launch Campaign Contact 104

Search Engine Land

DECEMBER 6, 2023

Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure. Use these insights to expand related content offerings or product inventory to capture organic demand. It also improves user experience to drive engagement and conversions.

Niche 132

Niche User Experience CTR Click Through Rate 132

Search Engine Land

DECEMBER 19, 2023

Inventory type – expanded, standard, limited – allows you to quickly choose the type of content best suited to your brand on YouTube & GDN. Account-level negative keywords prevent your ads from showing for those queries in Search & Shopping. This is where you’ll find the one-click “content suitable for families” option, for example.

Government 110

Government Networking Campaign Engineering 110