Partners in Excellence

MAY 16, 2024

” It always comes from people with a specific agenda. Those who believe inbound is the only thing that works. It seems to strengthen whatever position they want to take, and some are valid, the primary argument is to declare “Cold Calling Is Dead.” How likely is the problem to be an issue for them?

Cold Call 77

Cold Call Technique High impact Pitch 77

Partners in Excellence

APRIL 26, 2024

It’s human nature to focus on the big things. Whether it’s a BHAG, a closing presentation for a major deal, a big job opportunity, a critical event. We obsess about how we succeed. We may not prepare well, winging it. We may not even recognize what they are. It was a little thing.

CRM 125

CRM Presentation Meeting Closing 125

Search Engine Land

APRIL 30, 2024

For eight years, no one thought that would ever happen, but it did. What’s the best sushi restaurant near here? And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful?

User Experience 109

User Experience Niche Service Closing 109

Partners in Excellence

APRIL 15, 2024

A couple of things stand out–one the survey Barry cites stating that sales people are tied with politicians in how credible people believe they are. And Barry’s commitment to change that, “I approach every interaction and honestly believe it’s an opportunity to contribute to a better world. So why am I still a fan?

Sell 121

Sell Retail Commission Engineering 121

Martech

APRIL 17, 2024

GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits. It is designed for a digital world without third-party cookies. Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. A: Everybody still hates it.

Healthcare 105

Healthcare GTM Clients Price 105

Partners in Excellence

MARCH 20, 2024

Our feeds are filled with hacks, prompts, “cheat sheets” offering things like, “What are key decision maker roles for this… ? What are qualifying questions… ? What are trends… ? How do I handle objections… ?” Why don’t these people already know this?”

Gaming 124

Gaming Engineering Presentation Start-ups 124

Martech

APRIL 11, 2024

Here’s why. We’re not just the cheapest, nor just the ones with the most proximity who are in their path. Facilitating a frictionless buying process as possible for those who are interested. It’s more listening than talking, showing than telling and more story than preaching. Most of what manufacturers demand is internal.)

B2B 120

B2B Manufacturing Technology Technology 120

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Who will give the answers? Who you do it for.

Engineering 108

Engineering Networking Clients Construction 108

Search Engine Land

FEBRUARY 2, 2024

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. It was last updated in 2017. What changed. ” Google added: Why do this. ” Google added: Why do this.

Promote 127

Promote Engineering 127

Search Engine Land

MAY 9, 2024

Here’s what you need to know from Pichai’s interview. But often it leads to more things, and then you want to explore more. I think understanding that, meeting all that needs, is part of what makes Search unique.” ” He was later asked how concerned he was about AI-generated content ruining Search.

Trust 112

Trust Presentation Meeting Product 112

SaaStr

MAY 17, 2024

But how do you tactically achieve all of that? It’s obvious, but how do you do this? Of course, that’s not true, and it definitely won’t help you warm up to your new founder or CEO. Your role is to listen and gently help the team be more efficient at what they’re already doing. What roles do they want to play?

Product 93

Product GTM Trust Growth 93

Search Engine Land

MAY 16, 2024

I just know it’s true. But if that’s the case – doesn’t that mean AI Overviews, or the artist formerly known as Search Generative Experience (SGE), isn’t solving a problem it was supposedly invented to fix? Watch this: What did you notice was missing? What’s the situation down on the planet?”)

Gambling 109

Gambling Launch Follow-up Engineering 109

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. No, I don’t believe it will. But what even is a stable profession when AI seems to encroach on them? Why is there such unease in the SEO community at the moment? Engineers are writing code with it.

Engineering 123

Engineering Pitch Growth Strategize 123

Heinz Marketing

DECEMBER 14, 2023

We can’t give it all away, but here are some highlights below. Here’s What You Missed : Surprising details about how much in residuals the books bring in, the other two unsung author-heroes, regrets, and content that hit the cutting room floor. Why we must be buyer-focused vs. selling-focused.

B2B 124

B2B Sales Presentation Clients 124

Search Engine Land

MAY 9, 2024

What was announced? Why we care. If false alerts like these keep showing – how should advertisers trust the alerts we see? One of the reasons audience exclusions were really impactful is they enabled us to be very specific about who we were going after. A source from Meta confirmed this alert was sent in error.

Campaign 105

Campaign Engineering Trust Service 105

Partners in Excellence

MARCH 10, 2024

People who have managed 1000s and led multi-billion efforts. People who have been individual contributors, learning, growing and achieving great success. It’s her first real sales role. It takes tremendous courage to share these deeply personal perspectives, but I’m so glad she did. Chloe Wold is different.

Sell 120

Sell Up-sell Start-ups Growth 120

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. But be careful what you ask for. Why are we doing this data program? You need to demonstrate why integrating data is valuable. Having success stories is also essential.

Government 140

Government Campaign Strategize Customers 140

Search Engine Land

APRIL 16, 2024

Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer should. This update show make it easier to manage such access and remove those tokens and permissions when they are no longer needed.

Product 116

Product 116

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical. I fell into it by searching for things that were new and always learning.

Healthcare 89

Healthcare Technology Technology Sports 89

Partners in Excellence

MARCH 12, 2024

.” Another thing struck me: “And I love what professional selling is not. It isn’t the smarmy, pushy approach using sleazy tricks and gimmicks that unfortunately is how it’s still perceived by many. Why I Love Sales Dave, I found your question very thought provoking. It isn’t prescribed for you.

Sell 122

Sell Assembly Line Territory Sports 122

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. It’s not a fad.

Government 128

Government Strategize Start-ups Technique 128

Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar. But it isn’t. It just isn’t.

Retail 133

Retail Start-ups Gaming Engineering 133

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Process 114

Process Objectives and Key Results Angle Follow-up 114

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. It’s easy to get mired in the mistakes.

Objectives and Key Results 113

Objectives and Key Results Retail Campaign Appointment 113

Search Engine Land

MAY 16, 2024

If you run a local business and find that your Google Business Profile has been suspended , it can have a devastating effect on your business. But you must know what you’re doing before you start that process. But you must know what you’re doing before you start that process. Your phone may stop ringing. Using a P.O.

Electricity 94

Electricity Service Start-ups Follow-up 94

Search Engine Land

APRIL 5, 2024

.” That one hurts to read, doesn’t it? My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. There were solely assumptions on why the traffic dropped. There are enough of those already.

Hospitality 96

Hospitality Consult Clients Construction 96

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. How much he improved my life.

X-functional 115

X-functional Sports Represent Start-ups 115

Search Engine Land

MAY 3, 2024

I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said. I just don’t mention it anymore. It seems crazy to me.” “It’s a passion.

Contract 94

Contract Start-ups Drivers/motivators Meeting 94

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Why am I asking? Are survey and review requests worth the time it takes to create, send and analyze them? How could we do a better job with these familiar emails? The boss told us to do it.

Profit margin 120

Profit margin Contact Campaign Service 120

Salesforce

MAY 15, 2024

That’s why an omnichannel contact center needs to be part of your customer service strategy. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Here’s how an omnichannel contact center can help set you up for success.

Contact 96

Contact CRM Technology Technology 96

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. After that, how you can improve prompts to get even better answers from me. It aims to provide users with more informative and interactive search results.

Clients 113

Clients Engineering Consult User Experience 113

SaaStr

MAY 7, 2024

At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code. Why Is Every Role a Prompt Engineering Role Runway is a next-generation finance platform.

Engineering 76

Engineering Finance Strategize Follow-up 76

Martech

APRIL 29, 2024

It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.

Strategize 98

Strategize Negotiate Follow-up Growth 98

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. I’ve sat through countless demos, each promising the moon and the stars, only to feel underwhelmed when it’s over. It should be the lifeblood of martech. But those days are over. Well, not anymore.

Pitch 100

Pitch Product Electricity Healthcare 100

Partners in Excellence

MARCH 11, 2024

ChatGPT and its colleagues are, too often, a debilitating cheat for sellers who don’t want to put in the work. There, I said it, I got it off my chest. I try some prompt engineering beyond what’s recommended (I’ve gotten pretty good at that) and the result is MEH. Try it yourself.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs.

Quota 101

Quota Finance Drivers/motivators GTM 101

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Yet, that’s how many brands approach marketing. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? Absurd, right?

Strategize 116

Strategize Clients Campaign Trust 116