Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. Look at the data.

Construction 110

Construction Networking CRM Consult 110

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Get the daily newsletter search marketers rely on.

User Experience 112

User Experience UX Strategize Engineering 112

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Drivers/motivators 113

Drivers/motivators Customers Technique Engineering 113

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On the other hand, neglecting user experience could undermine success even with good SEO. The key is finding the right balance between optimizing for search engines and providing a smooth user journey.

UX 114

UX Strategize User Experience Engineering 114

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. So, the combination of those five elements is really resonating with our customers. Do I need to wait?’”

Technology 102

Technology Technology Price Referrals 102

Martech

APRIL 9, 2024

The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Government 95

Government Represent Trust Technology 95

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 112

Customers A/B testing Strategize User Experience 112

Partners in Excellence

NOVEMBER 28, 2023

One of my favorite songs, as a kid, was Carly Simon’s “You’re So Vain… ” It was not only a great song, but provoked decades of discussion about who she was singing about. Fast forwarding to current times, based on how we engage our customers, we demonstrate a similar vanity. ” Talk about vanity!

Manufacturing 116

Manufacturing Finance Presentation Technology 116

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C.

B2B 134

B2B Customers B2C Cold Call 134

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. We need to turbocharge our path to innovation and greatness. The answer is, sadly, not much. Use incremental innovation to create change.

Technology 124

Technology Technology Niche Campaign 124

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customers 103

Customers Government Start-ups Process 103

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Customer insights. Personalization.

Objectives and Key Results 108

Objectives and Key Results Strategize Technology Technology 108

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. However, speed is just one element that contributes to broader digital friction.

UX 127

UX Hospitality User Experience Conversion 127

SaaStr

APRIL 4, 2024

I think it did a pretty good job The summaries we do might be better, but this is a great place to start. The post The Top 8 SaaStr Tips to Building an Effective First Sales Team (per Perplexity) appeared first on SaaStr.

Commission 84

Commission Drivers/motivators Sales Price 84

Salesforce

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk.

Service 104

Service CRM Start-ups Customer Relationship Management 104

Salesforce

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. In a world where customer expectations are increasing rapidly, it’s important for businesses to take every competitive edge they can. Get the report What is automated customer service?

Service 119

Service Customers Appointment Strategize 119

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. Watch the session today and apply the three advantages of focusing on journey-centricity to help you give your customers what they want.

Technology 98

Technology Technology Customers Product 98

Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. It also improves user experience to drive engagement and conversions. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 128

Niche User Experience CTR Click Through Rate 128

Salesforce

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

SEPTEMBER 12, 2023

This increased activity makes it a great time to spot data trends – and quickly test new ideas. I recently worked on a test during peak season for a client, and it doubled revenue per session in a quick experiment, which might have taken weeks to achieve at another time of the year. Key principles still count: Test one idea at a time.

Gaming 139

Gaming Campaign Clients Start-ups 139

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? And with a large audience tuned into what these leaders have to say about their industries and experiences, LinkedIn has set the stage for B2B influencer growth. Influencers. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

B2B 123

B2B Drivers/motivators Campaign B2C 123

Search Engine Land

FEBRUARY 15, 2024

The key to achieving this lies within providing your platform of choice with the right information. Lead generation is the process of finding and learning about potential customers. The strategies leveraged to do this can vary based on your target customer, company, and industry. CRM access. Conversion tracking.

Lead generation 113

Lead generation Campaign SQL CRM 113

Martech

JANUARY 12, 2024

This mindset requires a deeper analysis of how marketing initiatives contribute to broader goals such as revenue growth, customer lifetime value and engagement and market penetration. As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising.

B2B 129

B2B Construction Strategize Growth 129

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

B2B 118

B2B Customers Appointment Objectives and Key Results 118

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. A poor experience, on the other hand, is like a bad first date. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance.

Customers 81

Customers Real Estate Education Conversion 81

Martech

DECEMBER 7, 2023

AI is great at creating reproductions and the world is full of troublemakers. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance.

E-commerce 104

E-commerce User Experience Campaign Conversion 104

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the key tools for email segmentation? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

APRIL 30, 2024

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. What you’ll learn: What are customer service metrics? Why are customer service metrics important?

Service 52

Service Customers Objectives and Key Results CRM 52

Partners in Excellence

OCTOBER 5, 2023

While we were working on a specific project and talking about a major transformation initiative, all of a sudden it struck me that we face the same thing in selling and understanding the customer decisionmaking process. ” We are trained to pummel the customer with questions: Who is the decisionmaker? Let me backtrack a little.

B2B 101

B2B Clients Pitch Consult 101

Partners in Excellence

MARCH 12, 2024

John is viciously focused–he deeply understands the customer and their drivers. He will always do the right thing for the customer. Like others who’ve offered their stories, John has a clear purpose: “Each sale represents not just a key performance indicator but also an opportunity to enhance someone’s life.”

Sell 73

Sell Real Estate Drivers/motivators Construction 73

Search Engine Land

JANUARY 19, 2024

Beyond SEO, it includes UX and UI for a comprehensive search experience. Insensitivity in these areas can alienate potential customers. A misstep like this is often due to a lack of understanding of local customs, beliefs and values. In global markets, effective SEO extends beyond keywords and backlinks.

Territory 117

Territory Legal UX User Experience 117

Partners in Excellence

SEPTEMBER 18, 2023

An easy way, at least for sellers, is to think of it as your organization’s ICP–Ideal Customer Profiles. The ICP represents customers who are likely to have the problems we are the best in the world at solving, and are highly likely to be interested in engaging us in improving their businesses. What is a Competency Model?

B2B 103

B2B Sell High impact Represent 103

SalesLoft

MARCH 28, 2024

As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. He told us that even after years of being a Salesloft customer, Advanced still has cadences in place from the very beginning of their relationship with Salesloft.

Technology 90

Technology Technology Gaming Trust 90

Salesforce

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52

Service Customers E-commerce CRM 52

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 110

Trust Customers Healthcare Service 110

Search Engine Land

DECEMBER 15, 2023

Below are key strategies for developing compelling Instagram video ads that translate to returns. Think mobile-first Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience. Think mobile-first Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience.

Real Estate 100

Real Estate User Experience Strategize Closing 100

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. A persistent focus on innovation and improving the user experience. What is product-led growth?

Growth 98

Growth Product Customers B2B 98