Remove knowing-how-things-work-versus-knowing-the-answers
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Knowing How Things Work, Versus Knowing The Answers

Partners in Excellence

I wrote a post, “Do Sellers Really Understand How Businesses Work.” I talked about understanding the structure and organization of our customers, learning how they work together to achieve their goals. We give them the Answers!” ” I wanted to dive more deeply into what this means.

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Gaurav Kachhawa: Looking forward with AI

Martech

He knows AI both through his work and working with clients as they deploy it. We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. In terms of customer expectations, they have been educated through their own interactions with ChatGPT, and they say, “How do I deploy it in business?”

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Dumbing Things Down….

Partners in Excellence

They are intended to help us, make us more efficient, eliminate some of the work we have to do, Instead, I wonder if they are dumbing us down. But we struggle with understanding what it means and how to use it our conversations with customers. We struggle to articulate how our solution may help address these challenges.

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Building a future-ready marketing operations team

Martech

They look at things in many dimensions.” Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. She also knew her management wanted to reduce her staff by 20%. Out came a long list.

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Strategy Is Sexy, Execution is Boring

STAR Results

How are your sales to date? Every sales leader I have spoken with could easily answer this question. Here is a more challenging question: How well are you doing when it comes to strategy execution ? This is a much more challenging question and there is no easy answer. I am sure you can as well. Importance.

Meeting 155
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Replacing your martech? Improved customer experience should be top priority

Martech

One of the things I love about my work is reading through the various research reports available. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it. (I Even with that being the top answer, there is a fundamental problem.

Customers 116
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Strategy Is Sexy, Execution is Boring

STAR Results

How are your sales to date? Every sales leader I have spoken with could easily answer this question. Here is a more challenging question: How well are you doing when it comes to strategy execution ? This is a much more challenging question and there is no easy answer. I am sure you can as well. Importance.