Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 67

GTM Engineering Customers Cross-sell 67

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 98

GTM Engineering Electricity X-functional 98

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 71

GTM X-functional Start-ups Campaign 71

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Meeting technical requirements and satisfying the user journey will impact your position and growth.

UX 121

UX X-functional A/B testing Follow-up 121

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs.

GTM 123

GTM SQL X-functional Engineering 123

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. So board meeting number two was a lot better. Let’s look at a loose timeline of Owner’s journey. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

ConversionXL

AUGUST 27, 2019

They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. And its data-layer functionality is versatile. Maybe it stems from the perceived need to meet a technology standard that replaces the focus on the results the technology brings. Consult experts. Stay focused.

GTM 124

GTM X-functional CRM Technology 124

ConversionXL

JULY 15, 2020

While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. The preferred adapted stand-up format that keeps this meeting as productive as possible focuses instead on questions like: Am I blocked on anything? Do I need help? User stories. Image source ). Retrospectives.

X-functional 87

X-functional Technique Strategize Campaign 87

Sales Hacker

MAY 10, 2019

Ask me a thoughtful question about the function of my role or our sales process. Here’s how we have helped other FinTech companies do X, Y, and Z” would get my attention faster than the list of F500s who use your tech. Almost every vendor in our stack has taken the time to come to our office and meet our team.

Sell 20

Sell X-functional Pitch Up-sell 20

ConversionXL

MARCH 29, 2017

26% of all companies meet with their optimization team “only when necessary” The takeaway is that process, though supported by the experts, is still not the norm. Ideation x Execution = ROI. Before you launch a growth process, you’ll want to consider your goals and your timeframe for each goal.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Sales Hacker

NOVEMBER 28, 2017

The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013. Keep in mind that rep working time comes with “shrinkage”–hours lost to meetings, breaks, training, knowledge-base writing, etc. tickets/month/customer on freemium vs. 1.00

Customers 99

Customers X-functional Growth Start-ups 99

ConversionXL

AUGUST 4, 2020

Meet people from all departments across the company. It’s time to meet the stakeholders—maybe not every single person, but definitely a few people from every team. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Meet them at their desk or usual place of work.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Geolocation platforms (e.g., Google Maps, store locators): “I want to go” and “I want to buy ” searches. Ecommerce platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. Let’s connect over the phone or [Zoom/Google Meets] for a few minutes about how we can help? It was great meeting you at {{Event name}} and discussing the {{Industry}}. This would guarantee to fetch you good sales in the long run.

Closing 98

Closing X-functional Sales Follow-up 98

SaaStr

APRIL 30, 2022

But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. Just to say a little bit more about this, if you look at the sales functions are structured. And kind of the day after trying to meet with them to have feedback on what they had seen. But it’s actually hard.

Price 98

Price Launch X-functional Contract 98

Hubspot

APRIL 16, 2020

He continues by noting that, "Businesses always want to build relationships and meet customers where they are. So, if you're launching a new product, WhatsApp can automatically send the messages you've created to the customers you select. It's where we message the people we care about most — like our friends and family," he says.

X-functional 101

X-functional Contact Campaign CRM 101

Hubspot

APRIL 13, 2012

Tip: If you're just looking to get quick insights, Google has just launched a tool called Consumer Surveys that lets you ask a question and get aggregated responses and accompanying data for $0.10 Online survey tools are also fantastic research mechanisms because of the built-in logic functionality in most tools. per response.).

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. But prior to that, you were an operating partner at Fractal Software, uh, where you helped launch dozens of vertical software companies, which is super cool and helps them kind of find product market fit.

GTM 91

GTM Quota Drivers/motivators Sales 91

Heinz Marketing

JANUARY 9, 2018

Because among the digital disruptions and cloud cover, you’ll find that the boardrooms and meeting spaces are experiencing changes of their own. During the engagement, Heinz Marketing worked through five phases: Survey Development, Creation, and Launch. Survey Development, Creation, and Launch. Influencer Outreach.

B2B 74

B2B Objectives and Key Results B2C Promote 74

Search Engine Land

JUNE 26, 2024

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Unless you are a developer yourself, you should speak mostly about the desired outcome and how you want the end product of their work to function.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” ” Or, last year in particular, a lot of time in internal meetings.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Do you notice spikes a few days after your content launches?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? It’s just keeping us practitioners on our toes continually, innovating the fields, meeting where our customers are. billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it.

Objectives and Key Results 102

Objectives and Key Results Launch Gate keeper Drivers/motivators 102

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 76

Finance X-functional Non-Profits Launch 76

Sales Hacker

JUNE 20, 2019

I was responsible for onboarding hundreds of salespeople, training the entire BDR, AE, CS, and Support functions. 7) The Sales Enablement function is being asked to deliver visibility into the actual impact their coaching has on the team. There is a better way: record all calls through your native functionality.

Quota 81

Quota X-functional Strategize Start-ups 81

Sales Hacker

SEPTEMBER 29, 2020

More sales meetings, start creating better sequences faster, go to go.regie.io Did it meet expectations in terms of their ability to purchase things, their ability to make decisions, their access to budget? He has his own dedicated implementation and vetting function sales ops. for more information. How do we make you a winner?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Henrique: Yeah.

Launch 84

Launch Pitch Niche Negotiate 84

ConversionXL

OCTOBER 26, 2022

By listening to the TikTok community, we meet users where they want to be met, and it’s not in the funnel. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. Engagement Rate = [(total number of likes + comments + shares) / total number of views)] x 100.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

JANUARY 14, 2016

The metric can be any in-app event and is calculated per different timeframes, which represent the first X activity days per user, and then accumulated among all users (that’s why the graph never drops). Retargeting campaigns were launched for users ahead of day 7 as that’s when there’s a drop in activity across the board.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SaaStr

FEBRUARY 11, 2020

So, again what David says, trying to force progress by jumping ahead before completing the current phase is kind of like two steps forward, three steps backward, because we’re in such a rush, because we see all of these stories around people launching and growing. More meetings, more qualified meetings, more proposals, more deals.

Growth 103

Growth Niche Hospitality X-functional 103

PandaDoc

OCTOBER 13, 2022

And as the needs of your growing team increase, you can likewise level up with the appropriate pricing plan to meet that demand. Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ?

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Hacker

APRIL 1, 2025

You went through QBR season and then you’ve got, you know, board meetings happening. Um, and I wasn’t particularly interested, uh, but when I had the chance to meet [00:07:00] Satya and other folks and he was. You went to, I went to his leadership team meetings. Glad to be Scott Barker: Hell yeah. He listened.

GTM 62

GTM Up-sell Start-ups Gaming 62

Hubspot

SEPTEMBER 17, 2018

The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience. Launch a new product? Personalized Messages. The Video Creation Process.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Highspot

MAY 20, 2022

This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. on their own. The success of your new product line is not guaranteed.

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

AUGUST 7, 2020

And so, because we had done this before, we were able to very quickly do the fundraising, so we literally had like two meetings with each one of the investors and were able to close on the financing, so I don’t think that’s normal. “Well we’ll meet you on Thursday we’re going to fly in.

Price 75

Price Retail X-functional Healthcare 75

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. But if you have a 10 X solution to a core problem, just market it in the US.

Cross-sell 117

Cross-sell Growth Start-ups X-functional 117