Martech

NOVEMBER 13, 2024

The Sinch platform also helps marketers secure approvals from Google and mobile network operators to allow marketers to message in RCS. For businesses looking to include RCS into their own platform and solutions, Sinch offers the Provisioning API, which expedites the launch of RCS campaigns for clients. Customer Dashboard.

Customers 110

Customers Campaign Launch Networking 110

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Over the last several years, many retailers have grown new revenue streams by setting up retail media networks (RMNs) for advertisers. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Chase Media Solutions was announced April 3.

Networking 92

Networking Launch Retail Construction 92

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Jellypod aims to simplify podcasting by assisting creators with all aspects of production, from ideation to final edits and publishing. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. BrandRep launched an AI-powered keyword generator.

SQL 116

SQL Retail Launch Campaign 116

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Advertisers have limited control over where ads appear.

Retail 125

Retail Campaign Drivers/motivators Launch 125

Martech

MARCH 6, 2025

Want to make your product seem like its on the cutting edge of trendy? Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing.

Launch 105

Launch Retail Campaign Engineering 105

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. ” That led to the launch of CMS Hub — but content marketing kept evolving.

Launch 129

Launch Manufacturing Niche Service 129

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. “We What makes retail media networks valuable? It also gets one other thing: money, a lot of money.

Retail 117

Retail Networking Profit margin Technology 117

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Adhere to ethical considerations in all aspects of podcast production and promotion.

Niche 88

Niche Promote Lead generation Growth 88

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Why we care. Informatica purchased identity resolution provider Allsight in 2019.

Retail 118

Retail Launch Education Networking 118

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Ready to network, learn, and level up? Earned Media: Consider this your partner networks.

Launch 98

Launch Product Networking Niche 98

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Jason strongly advises against blaming the product for poor results, as this can quickly diminish your credibility with the board. In the tech world, having a network of supportive mentors and colleagues is invaluable.

Strategize 107

Strategize Networking Trust Presentation 107

Martech

FEBRUARY 20, 2025

To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI.

Launch 93

Launch B2C Technology Technology 93

Search Engine Land

MAY 29, 2024

The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories. John Anderson, previously head of product/payments at Plaid, hired as SVP/GM of PayPal’s consumer group.

Networking 88

Networking Profit margin Launch Finance 88

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

JULY 25, 2024

You’ll evaluate all potential channels and networks (e.g., Getting the assets you need to launch or amplify your plan requires time and money. In that case, you can do some expensive things quickly or push out the launch of your plan indefinitely.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

Education 103

Education Legal Promote Growth 103

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Feeling that AI FOMO?

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Salesforce

AUGUST 29, 2024

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. When you’re positioning your product in front of buyers, lead with their pain point, then clearly and quickly explain how you can solve it.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Launch 127

Launch Territory Campaign Technology 127

Search Engine Land

SEPTEMBER 9, 2024

Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. All of them might be platforms users use to search for information, people, brands and products. YouTube has been growing as a social network and search engine for years.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Search Engine Land

AUGUST 30, 2024

This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. 1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. “The CDPs have seen that trend and as a result a lot of them have very strong integrations into data warehouses as well. .

Customers 120

Customers GTM Launch Campaign 120

ClickFunnels

AUGUST 12, 2021

However, this approach isn’t scalable, so while it can be a great way to get started with display ads, you will likely have to start using display advertising networks at some point. You can still use email marketing to promote your products by placing display ads in niche newsletters. Display Advertising Network Ads.

Minimum Viable Product 246

Minimum Viable Product Negotiate Networking Niche 246

SaaStr

APRIL 16, 2025

SaaStr Who Do You Want to Meet Brand new for 2025, were launching the SaaStr Who Do You Want to Meet AI-powered networking program. We have created this all new AI-powered networking program group for revenue leaders attending SaaStr Annual to connect and meet with fellow executives. All braindates are moderated and curated.

Networking 86

Networking Pitch Meeting Presentation 86

Martech

APRIL 17, 2025

This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. Sitecore, in collaboration with Microsoft, launched the Sitecore AI Innovation Lab. NielsenIQ (NIQ) launched BASES AI Screener. DoubleVerify launched pre-bid video exclusion lists for TikTok.

E-commerce 109

E-commerce Launch Networking Referrals 109

Search Engine Land

AUGUST 6, 2024

Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Ad network involvement. Networks like RollerAds send ads to this subscriber base. Subscription prompt.

Growth 85

Growth CTR UX Click Through Rate 85

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 84

Launch A/B testing Campaign Angle 84

SaaStr

JUNE 6, 2025

Big News: SaaStr AI is coming to LONDON 2025 Tickets Just Launched Get ready because this December, we’re bringing the best of SaaStr AI 2025 across the pond to London ! And on 2-3 December, join 2,500+ SaaS and AI leaders, founders, and investors for two action-packed days of learning, networking, and scaling. See you there!

Networking 96

Networking Launch Price B2B 96

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. No one else was even building anything like this.

Launch 109

Launch Represent Niche B2B 109

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Predictive targeting Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting. Vertical ads.

Product 104

Product Gaming Launch Campaign 104

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences.

Launch 106

Launch Angle Entertainment Sports 106

ClickFunnels

JANUARY 30, 2022

You don’t need to be super aggressive about promoting your product and pitch it at every opportunity. For example: In March 2018, Andrey Azimov announced his “Hardcore Year” challenge, the goal of which was to get to $1,000 in monthly recurring revenue in 12 months by building software products. Promote his products.

Sell 246

Sell Up-sell Networking Promote 246

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Partners Club.

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. Influencer full-funnel strategies Influencers are an effective way to introduce new products to their fan bases. Instead, its a transparent network that prioritizes individual experience.

Niche 116

Niche B2B Service Retail 116

Martech

NOVEMBER 12, 2024

B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). The end of the era of cheap and easy money launched a new wave of C-suite thinking about GTM. Dig deeper: Is product-led growth a GTM silver bullet? In its most immature form, it’s just cut, cut, cut. Processing.

GTM 123

GTM Go To Market B2C Objectives and Key Results 123

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. billion, your current distribution network can only reach 5 million.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100