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Optimizely to acquire NetSpring, launches Personalization

Martech

Customizable algorithms that self-adjust to deliver relevant user experiences. The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser.

Launch 62
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How a Drag-and-Drop Funnel Builder Can Boost Your Business

ClickFunnels

A drag-and-drop funnel builder takes the complexity out of the process and helps you move faster. You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. You can also experiment more freely.

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Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. Processing. Canva acquires generative AI content and research startup Leonardo.AI Why we care.

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How AI is reshaping the content creator industry

Search Engine Land

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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The small B2B marketing team’s guide to ABM

Martech

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 117
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9 essential tips for building a website that drives conversions

Martech

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Wireframing streamlines decision-making, ensuring the final website is user-friendly and strategically structured.

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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. “> “> “> “> “> “> Processing…Please wait.

Launch 136