Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 103

Objectives and Key Results Launch Campaign Growth 103

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights. He shared an example – a picture of a rocket launch. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. For example, you wouldn’t want an Agentforce Sales Development Representative (ASDR) to contact the same prospect 100 times in a minute.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Sales Hacker

FEBRUARY 7, 2025

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. The Maturity Stage: Defending the Kingdom The maturity stage represents a period of sustained growth and stability for a SaaS company.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

DECEMBER 19, 2024

Every design element affects how users interact with your call to action, from color choices to strategic placement. Green represents progress and positivity, making it effective for actions like Next step or Complete. Lets focus on the design techniques that make CTAs stand out and encourage engagement.

A/B testing 126

A/B testing Drivers/motivators CTR Click Through Rate 126

SaaStr

JULY 5, 2025

at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% ” This contrarian nature became Veeva’s strategic advantage. Why a dozen?

E-commerce 94

E-commerce Price Pharmaceutical CRM 94

Martech

JUNE 11, 2025

Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. From peak-season spikes to a perpetual pulse Despite the attention that seasonal peaks still receive, according to the research, holiday shopping season moments now represent just 10% of annual shopping opportunities.

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 102

GTM Gambling Pipeline Strategize 102

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. Well, while I think its clear AI is an incredible enabler, its important to remember that its still a tool: it cant replace the creativity, empathy, and strategic thinking that make entrepreneurs successful.

Gaming 78

Gaming Technology Technology Campaign 78

Hubspot

MAY 26, 2025

Ive coached over 50 sales development representatives who went on to become account executives, SDR Managers, and even leaders in completely different industries. That kind of strategic intel doesnt come from a spreadsheet. I launched a blog, a YouTube channel, and a business. Half the time, its about fact-finding.

Cold Call 65

Cold Call Quota Gaming Pitch 65

Martech

FEBRUARY 20, 2025

Larger organizations need a network of AI councils with representatives from various functions to establish a fluid set of interconnected guidance. Quarterly planning, combined with smaller team-level planning cycles like sprints, lets you maintain strategic alignment while enabling rapid course correction when needed.

Government 80

Government Legal Strategize Campaign 80

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. This methodical approach has limitations.

Finance 110

Finance Technology Technology Drivers/motivators 110

Highspot

NOVEMBER 24, 2024

Sales enablement training is not a one-time effort; it’s a long-term initiative that benefits sales representatives from their first day with your organization. How Do I Get Started with a Sales Enablement Training Program? This training is valuable for both new and seasoned sales reps.

Pitch 52

Pitch Technique Sales Cross-sell 52

Martech

JUNE 13, 2025

Strategic frameworks for implementation The most successful implementations follow a systematic approach that puts conversation intelligence at the center of ABM strategy: Framework 1: The insight capture loop Stage 1 : Configure Clay to automatically pull Gong transcripts for target accounts. It creates a foundation for AI-driven ABM.

Campaign 56

Campaign Launch GTM Education 56

RingDNA

MARCH 26, 2025

CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. Fortunately, our mobile product team saw this coming, and earlier this year launched the ability to see your contacts’ LinkedIn news feeds in Revenue.io

Closing 62

Closing B2B Sell Referrals 62

Sales Hacker

JANUARY 13, 2025

Phase 5: The Communicator] Aligning for strategic change Role: The leader becomes a communicator, aligning the entire organization toward a common goal, such as moving upmarket or entering new market segments. Create – launched AI Templates to make building even more accessible. This phase is the most transformational.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Sales Hacker

MARCH 21, 2025

Many make this shift reactively rather than strategically. Spekit – CEO & Co-Founder Melanie Fellay launched a book, Just-In-Time: The Future of Enableement in a World of AI. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion.

Growth 81

Growth GTM Product Government 81

Hubspot

APRIL 9, 2025

Its the person thats leading the charge strategically. Representing the business in key decisions. The Basics Managing partners are actually owners of their business (usually LLCs or partnerships), while CEOs are appointed by boards of directors to oversee a corporations strategic direction. Managing finances and strategy.

Strategize 46

Strategize Legal Finance Growth 46

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct. In 2024 alone, MikMak launched a number of major enhancements to MikMak 3.0,

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Sales Hacker

NOVEMBER 22, 2024

This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. Gaiia – launched the gaiia field service app on both Android & iOS app stores. Pocus – launched their AI Strategy tool to the general public. This is a platform to run your ISP.

GTM 107

GTM Sales Represent Government 107

SaaStr

APRIL 28, 2025

Samsara achieved remarkable growth – from $1M ARR a year after launch to $100M ARR just 2.5 Years later at $1B+ ARR, transportation still represents precisely 20% of their businessevidence that early market mapping establishes lasting foundations for growth. years later. Now well above $1.3B

Product 104

Product Transportation Growth Launch 104

Highspot

JULY 9, 2025

Regular training programs and courses can keep your team updated with the latest sales techniques, updates to your sales methodology, and information on new product launches. By contrast, CLV measures the total expected revenue generated by a single customer throughout their relationship with your business.

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

MARCH 4, 2025

To flip our [00:15:00] resources to the SLG motion and let’s get a, uh, strategic AE on this one. You know, one representative, like a, a typically a director or a VP level representative from every part of the company that needed to be there. And, um, everything that could go wrong in this launch.

GTM 77

GTM X-functional Start-ups Campaign 77

Highspot

JULY 9, 2025

It also keeps seasoned sales reps sharp with continuous learning and coaching tied to events like launching new SKUs, expanding into new verticals, or handling technical objections. The key is a strategic approach that focuses on one high-impact pain point that your teams experience every day, like content chaos or inconsistent onboarding.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch 112

Launch Represent Niche B2B 112

Martech

JULY 1, 2025

This results in campaigns that fail to align with sales goals, product launches or customer needs. Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.”

Objectives and Key Results 96

Objectives and Key Results Campaign Government SQL 96

Hubspot

FEBRUARY 21, 2025

Each step below represents a lesson learned through trial and error. Week 4: Make Contact Find a compelling reason to reach out (product launch, company news, content gap). Small Business Primarily automated with strategic personal check-ins. Others came from analyzing what worked when I finally landed my dream clients.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

SaaStr

JUNE 29, 2025

Their Artificial Intelligence Platform (AIP) launched in early 2023, right as the AI boom was taking off. While not as dramatic as other examples, this represents sustained improvement and a path to GAAP profitability. While not as dramatic as other examples, this represents sustained improvement and a path to GAAP profitability.

Growth 104

Growth Government Represent Networking 104

Martech

MARCH 20, 2025

Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. Omneky launched Smart Ads, an AI-powered feature for creating and optimizing digital ads.

Retail 99

Retail Launch Education Represent 99

SaaStr

JUNE 25, 2025

exit represents a 37.5% But context matters: Market timing : Fintech valuations compressed 60-80% from 2021 peaks Strategic premium : 13.4x But context matters: Market timing : Fintech valuations compressed 60-80% from 2021 peaks Strategic premium : 13.4x discount from its 2021 peak valuation of $4B.

Drivers/motivators 88

Drivers/motivators Territory Strategize Growth 88

SaaStr

JULY 23, 2025

Replit : After languishing at sub-$10M ARR for 8 years, suddenly 10x’d to $100M ARR in the exact same 8-month window following their AI Agent launch in September 2024. But strategic positioning matters enormously. This isn’t coincidence. This is category emergence at unprecedented velocity.

Government 67

Government Education Strategize Represent 67

Hubspot

DECEMBER 18, 2024

Chu adds, This reduces the manual workload on franchise staff, allowing them to focus on higher-value activities such as customer service or strategic growth initiatives, with decision-making speed increasing by up to 10x. We have to be patient with the process and build our capability over time and in alignment with our strategic objectives.

E-commerce 36

E-commerce Manufacturing Networking Niche 36

SaaStr

APRIL 28, 2025

SaaStr launched their AI about 5 weeks ago , trained on 17.785 million words of SaaStr content spanning 12 years, including 1,000+ podcast and SaaStr sessions. SaaStr launched their AI about 5 weeks ago, trained on 17.785 million words of SaaStr content spanning 12 years, including 1,000+ podcast and speaker sessions.

Negotiate 96

Negotiate Contract E-commerce Price 96

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. This is a logical strategic extension for RMNs. In Q3 2024, Walmart’s CFO acknowledged that advertising via RMN Walmart Connect has grown to represent a third of the company’s operating income.

Retail 75

Retail Campaign Strategize Cross-sell 75

Martech

DECEMBER 5, 2024

Shark represents home and cleaning appliances, Ninja appliances for kitchen use. It’s a very strategic decision on our part. First, it was important to get clarity on SharkNinja itself, at least for the benefit of those that haven’t yet shopped with the brand. “Centralized,” said Carboni.

Service 117

Service Represent Strategize Launch 117

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork. I love that.

GTM 88

GTM Finance Cross-sell X-functional 88

Hubspot

NOVEMBER 22, 2024

This could be a strategic move that serves you well; you might be able to scale your business and take on larger projects. You’ll launch your first venture; you’ll feel totally awesome. This can be a bittersweet moment, but it also represents the culmination of your hard work and dedication put in over the years.

Objectives and Key Results 36

Objectives and Key Results Niche Clients Growth 36