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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

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How to use AI in email marketing without losing the human touch

Martech

When that draft is done you can run it through AI which can spot spelling and grammatical problems, format it and be ready for your email service provider. Order now and enjoy a special launch discount of 15%! No switching out paddles halfway through a session or running to the sporting goods store once a month.

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AI-powered martech news and releases: July 25

Martech

It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society. Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Over the past few years, the company has expanded its scope to include B2B services like 401k programs, a solution for registered independent advisors and more. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The problem. Case in point: Carli Lloyd. She’s got a lot going on.

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Your ecommerce calendar just got a year-round makeover

Martech

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

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5 stories for marketers coming out of Google Cloud Next 2025

Martech

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. It’s based on learned customer preferences and anticipated needs for upcoming occasions like birthdays or sporting events.

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Ali Schwanke: Spotlight on the expert

Martech

She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed. As a marketer, when you spend your own money to market your own services you become aware of the ROI much faster. Processing. See terms.

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