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Why AI proficiency is today’s must-have marketing skill

Martech

With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. These tools manage tasks such as: List building. Contact enrichment. Prospect research. Email outreach. Human insight and ingenuity still matter most in these areas.

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3 ways to use predictive analytics to make better decisions 

Martech

” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipating customer behavior to drive personalization.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges. For example, a company launching in an international market may not understand local buyer behaviors or regulatory nuances.

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How to revolutionize your market segmentation with genAI

Martech

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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How to use post-campaign data to make your marketing better

Martech

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The specifics will vary greatly based on what type of campaign or effort you have launched.

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Picking a marketing performance management platform: Best of the MarTechBot

Martech

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Please explain why a marketing performance management platform will help with this launch. Here’s why it’s essential: Why an MPM Platform is important for our launch: 1.

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